Tag Archives: artificial

AI Chatbots: A Great Opportunity for Your Business [Infographic]

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AI Chatbots: A Great Opportunity for Your Business [Infographic]

A Chatbot is a very effective and popular computer program that simulates a natural human conversation. Users communicate with a chatbot via the chat interface or by voice. Chatbots interpret and process user’s phrases and give an instant pre-set answer.

AI-powered chatbots

AI-powered chatbots understand free language, but also have a predefined flow to make sure they solve the user’s problem.

They can remember the context of the conversation and the user’s preferences. AI chatbots use Machine Learning, AI, and Natural Language Processing (NLP) to understand people.

NLP is very important to make the interaction between computers and humans feel like communication between two people. With the help of NLP people can freely interact with chatbots asking a question.

NLP involves 2 processes: Natural Language Understanding (NLU) and Natural Language Generation (NLG).

Conversational User Interface (CUI)

CUI enables people to interact with machines in an easy and understandable human language. With the help of CUI, a business can guide its customers to the desired goal.

A chatbot can be a loyal friend to clients providing them with assistance and advice. It can be as different as you wish – serious and formal or careful and professional. It’s up to you to choose your chatbot personality.

Thanks to Conversational UI, your clients may communicate with your business simply and naturally way, 24 hours a day, building awesome customer experience.

People are starting to use messenger to chat with their friends, to connect with different brands, search for products, and look for content or information. Recent studies show that messengers are more popular and have higher rates than apps.

Most of the users are a younger group which is a very important demographic for advertisers, publishers, and brands.

Many brands and businesses have already understood that using chatbots, can successfully engage customers on social media. So, the number of chatbots continually grows.

Also, new stats show that 75% of people want to use messaging apps to get customer help because they want a fast and effective solution.

So, with chatbots, businesses can easily use messengers to communicate with leads and clients and solve their problems pretty fast.

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Ecommerce and Artificial Intelligence: Tips You Need to Know [Infographic]

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Ecommerce and Artificial Intelligence: Tips You Need to Know [Infographic]

AI is a new important and pretty effective tool for your e-commerce business. AI has transformed and improved the business models of many brands. Artificial intelligence now it’s a necessity for your e-commerce business and not just a trend.

Here are some useful tips you need to know about artificial intelligence and e-commerce

  1. Visual Search Engine

Visual search engine allowing the user to search for products with a single click. The visual representation of the products is more appealing and attractive to the customers.

The customers can now view the size, design, and color of the products they like. This helps to improve the customer experience.

  1. Personal Recommendations

Artificial Intelligence can provide product recommendations to buyers. It tracks the searches made by the users to understand consumer behavior.
This helps to improve the reviews and ratings of your e-commerce site.

The e-commerce owners use recommendations to provide the best solution to the customers. Also, recommendations can increase your sales.

  1. Voice Assistance

Artificial Intelligence can provide more interactive and useful solutions to customers. It provides real-time voice assistance to the users. This can improve effectively the user experience.

This makes it easy for users to interact with service providers. There are many popular virtual assistants like Alexa, Google Assistant, and Siri. The virtual assistant can easily process the native language and can understand the messages of the customers.

Virtual assistants have transformed the purchasing process of customers.

  1. Leads and Sales

One of the most effective and amazing tips of AI is that it can generate sales for your e-commerce site. It extracts the data of the consumers and tracks the purchasing patterns of the buyers.

AI has made these tasks quite easy. AI can help you to generate leads and increase sales.

  1. Chatbot – The Little Helper

Chatbots can answer the queries and questions of the customers in real-time. The chatbot is your little helper and it works for free 24 hours per day!

Big companies like Microsoft and Google are using and improving artificial intelligence. Also, these companies are making huge investments in AI ventures. They know that AI is the best solution for the future of the online world.

Many stats show that by 2021, 88% of the consumer interaction will be done without the involvement of humans.

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Content Marketing and Online Business: Why AI is The Future

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Content Marketing and Online Business: Why AI is The Future
Content Marketing and Online Business: Why AI is The Future

These days, new technology has changed the way that businesses interact with customers. As a result, the marketing techniques that were prevalent and effective now are useless.

Now marketers need to embrace sophisticated approaches to processes and perform an in-depth analysis of customer data in real-time. So marketers are adopting Artificial Intelligence and Machine Learning technologies.

Google Now and Apple’s voice assistant Siri are only two examples of this advanced technology.

AI has also impacted retail because customers are now looking for more personalized online and offline shopping experiences.

Artificial Intelligence and Machine Learning

Artificial Intelligence is simply a term that describes the way a computer program or machine can imitate various types of human behavior and thinking, such as movement and speech, and being able to implement intelligence to perform different actions with minimal human intervention.

Machine Learning allows a computer application or program to recognize and learn from patterns in data. It’s able to improve its capabilities without human assistance.

Benefits of Artificial Intelligence in Content Marketing

While Artificial Intelligence is redefining Content Marketing, marketers who use Artificial Intelligence technology in their marketing strategies and campaigns are able to grow the success of their business.

How AI can Help Your Business

1) AI Enables Personalized Customer Interactions

Mass message campaigns are now a thing of the past. Irrelevant content is a big mistake. It is natural that many consumers will lose interest in a brand if their expectations are not met. You need to create an effective personalization marketing plan.

52% of consumers will choose a different brand or product if they do not receive personalized communication from the company.

72% of businesses reveal that the customer experience is their top priority.

The biggest challenge for marketers is to find the right tools to support personalized marketing efforts.

2) AI and Effective Marketing Campaigns

When marketers are using Artificial Intelligence, their marketing campaigns and strategies are improved. This is because they use everything they know about their customers to customize the individual experience.

79% of marketing executives believe that AI will make their tasks easier and more efficient.

75% of marketers say that they will implement Artificial Intelligence in their businesses within the next 2-3 years.

The Future of Content Marketing

Today, the major part of the content marketing campaign process is manual. Like keyword research, blog articles, content curation, and emails, almost all lead generation tasks require human intervention.

Artificial Intelligence integration in the process will give marketers access to deeper insights and enable them to predict outcomes. The introduction of AI in the field of content marketing will essentially allow marketers to focus on tasks of a higher value that impact business performance and leave the repetitive tasks to the machines.

Present AI and Future

AI-powered algorithms also power self-driving vehicles by Tesla, voice recommendation engines like Microsoft’s Cortana, and e-commerce giant Amazon’s product recommendations. And we’re only going to see more of this very soon.

AI is already revolutionizing the marketing industry and will continue to transform jobs, content marketing, and the online world much more rapidly than we can imagine. AI will create a lot of opportunities for businesses that can effectively leverage this technology.

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Artificial Intelligence: 4 Effective Tips to Grow Your Business

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Artificial Intelligence: 4 Effective Tips to Grow Your Business
Artificial Intelligence: 4 Effective Tips to Grow Your Business

Artificial intelligence is not the future. It’s now! Learn how to use this technology to grow and innovate your business. A report shows that more than 1,000 American business officials, 30% of organizations will adopt artificial intelligence(AI) across their whole enterprise in 2020-2021.

Here are 4 effective tips about how artificial intelligence can help to grow your business.

  1. Use Chatbots

The chatbot market is estimated to reach $1.25 billion by 2025. Chatbots are an interactive artificial intelligence(AI) tool that can replicate a chat with a consumer in a natural language, through websites and apps. Chatbots can understand and react to human through speech or writing. Pretty effective tool!

Chatbots help resolves customer issues quicker, meaning you can deliver excellent customer service. And as they are machines, they can talk to your customers 24/7.

Chatbots can help you decrease costs and improve profits. Also, they can change the way you do business.

  1. Smarter IoT products – Internet of Things

A great effect of artificial intelligence is the creation of smarter IoT products. Gartner has predicted that the number of interconnected things in use will reach 14.5 billion in 2020, and will rise to 25 billion by 2021.

IoT has completely revolutionized the notion of data handling. In addition to offering greater access to consumer data, these devices track and record how users interact with them, which makes the devices smarter.

Many businesses are leveraging it to interpret the data acquired from IoT widgets for improvement and growth. Also, IoT software and appliances will enable employees to complete tasks faster and make fewer errors.

  1. Personalization – Customization

Stats show that 38% of customers express an interest in purchasing customized services or products, 50% of them are willing to wait longer for them?

AI algorithms utilize pretty fast big data such as demographics, past exchanges, purchasing tendencies, on-site interactions, etc. It can create distinctive consumer identities. These identities make the task of aligning customers to their preferred services or products very straightforward and amplifying the customer’s experience and engagement.

  1. Social Media Marketing with Artificial Intelligence(AI)

The impact of AI on social media marketing is huge. More than 70% of marketers like to utilizing AI to build dynamic websites and landing pages and undertake programmatic advertising.

However, the thing that people are most excited about is AI’s potential impact on social media marketing and lead nurturing. Pretty soon, AI will become much more advanced, and a powerful, smart, tool for social media marketing.

Artificial intelligence will influence marketing efforts by nurturing leads via social media. With real-time content targeting that creates up to 20% more sales opportunities. AI will be able to track and begin the process of nurturing pretty fast. So AI can generate more sales.

With so many benefits artificial intelligence(AI), is a must-have tool for your business. Take Action Now!

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Affiliate Marketing: The Benefits of Artificial Intelligence for Your Business

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Affiliate Marketing: The Benefits of Artificial Intelligence for Your Business

Artificial Intelligence has many benefits for your affiliate marketing business. Advertisers, marketers, and business owners want to succeed in matching highly-converted offers with the right audience, run effective campaigns, generate leads, and make money.

Only using AI technology marketers can achieve this automation. Even the most skeptical marketers realizing that without AI they would be left behind the competitors, are leveraging AI in their campaigns.

The Benefits of AI for Your Affiliate Marketing Business

Quality Data Analysis

The success of affiliate campaigns is directly connected with the data from the previous campaigns. The more versatile and all-embracing, the better. But the effectiveness is not about the volumes alone.

It is also about speed. Both data volumes and analysis speed are responsible for the final quality. Before, marketers could have collected mountains of unstructured data as well, but they would need days or even weeks to analyze it properly. While in the meantime, they were also getting new data.

Working with unstructured data now is much easier – it no longer takes weeks for humans to analyze. Now, AI can identify data patterns and match people with offers in a matter of minutes.

Effective and Profitable Ad Campaigns

With the insights collected from the previous ad campaigns, marketers are likely to succeed in their future campaigns. Based on knowledge received from the different variables, relations between brands, target audience engagement with creatives, advertisers have a great deal of data to rely upon.

Improved Mobile Ads

With improved data quality, the future of mobile ads is much more promising. Despite the high amount of mobile traffic, mobile advertising faces several challenges connected with regulations on the collection of customer data and promotion distribution, and the inability to measure the performance.

But, AI can solve this puzzle by pulling data from different users, monitoring their internet over time, and enabling smart placement of ads and other promotional content.

Artificial Intelligence in Affiliate Marketing

Chatbots – An Effective Communication Channel

With a massive amount of requests that companies receive every day, it’s challenging to pay equal attention to everyone. Knowing that a significant part of customer queries is generic, many companies shift towards using chatbots as the first interaction with a customer.

When you know your customer’s challenges and questions, you can automate a good portion of your communication. All the basic queries are taken by bots. Chatbots are gaining high popularity.

Smart Links

Smartlink, or also AI Smartlink, is a powerful monetization tool that allows affiliates you work with to get only one link for all offers. Smartlinks work by using the ML algorithm that decides which offer is shown for each specific user.

The algorithm takes data about a user, analyses all the information received to send visitors to an offer that is most likely to be converted.

Fraud prevention

With fraud becoming more and more of a challenge, marketers can’t fully protect their campaigns with rules-based fraud prevention methodologies. Under the AI fraud prevention methods, dozens of campaign metrics and connections between them are analyzed by machine learning algorithms.

The decision to stop specific traffic comes from the machine learning algorithm, what in turn, ensures a high level of fraud detection accuracy.

Several years ago, we used to say that AI is the future, but now AI is already our present. Artificial intelligence will change the marketing area and our every day lives.

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