Tag Archives: 2021

Artificial Intelligence: 5 Tips on How to Grow Your Small Business With AI in 2021

July 18, 2021artificial intelligence, business, marketing, Startups2021, artificial, growth, how-to, intelligence, small business, tipsjtsantalis

Artificial Intelligence (AI) has many applications for small businesses. Many experts agree that AI has many benefits for businesses. AI may seem expensive in the beginning but it is cost-effective in the long run.

Artificial Intelligence: How to Grow Your Small Business in 2021

Here are some tips you need to know about how to use AI to grow your small business in 2021.

1. Use AI Chatbots to Improve Customer Service

Artificial Intelligence: How to Grow Your Small Business in 2021

The most popular use of AI in business is chatbots.

As a small business, you need to build your brand and gain customer trust. It’s important to provide good customer service and improve your credibility.

AI can help you to solve the biggest customer service problem: long wait times and problem resolution.

AI chatbots can provide prompt service to your customers 24 hours a day.

This will improve your customers’ experience with your business and you will gain their trust and loyalty.

2. AI can Help You to Automate Repetitive Tasks

One of the big benefits of artificial intelligence is that it can help you to automate routine or repetitive tasks. You can find specific AI tools and software that can help you to automate those tasks.

Do your research and find the most relevant AI tools for your business.

3. Create Personalized Email Campaigns

Another benefit of AI for small businesses is to create and run automated and personalized email campaigns.

You can use AI-powered email marketing platforms to create highly targeted email campaigns. You can invest in a good AI tool to do that for you and save a lot of money in the long run.

Email marketing is a very effective marketing strategy to increase your sales and grow your small business. AI can help you optimize your campaigns and run automated email campaigns.

4. Use AI to Track Your Visitors – Get Insights

AI can track your website visitor’s behavior and activities. So you can get customer insights.

You can understand how your visitors move through your sales funnel or what they are searching for. This will help you to understand your customers’ buyer journeys and design better sales funnels or a better website.

AI-powered analytics tools also can help you to optimize and improve your marketing and SEO strategy. So you can get more traffic and conversions through your website.

5. Use AI to Generate More Sales

AI chatbots also can help you to generate more sales and improve your marketing strategy.

Chatbots can ask questions and direct your visitors to relevant resources and product pages. This will improve the customer experience. Chatbots will help your customers to find exactly what they are looking for.

AI can also make personalized product recommendations to your visitors based on their past purchases and search histories. This can help you to generate more sales.

Also, AI can help you to personalize your ad campaigns. AI will show different ads to different users based on their past online behavior and the products they are interested in.

AI can help you to increase your sales by creating targeted and personalized marketing campaigns.

Last Tip

AI has a lot of benefits for your small business. AI will change the future of marketing and the way we do business. Take action now and start using AI technology to improve and grow your small business.

Small Business: 5 Tips and Tricks to Grow Your Business in 2021

July 17, 2021business, marketing, Security, Startups, work from home2021, business, growth, marketing, small business, techniques, tips, tricksjtsantalis

Stats show that every year about 20% of small businesses fail. Many small businesses don’t have successful marketing strategies or don’t know how to grow in these difficult times (Pandemic).

Small Business: Tips and Tricks to Grow Your Business

There are always new opportunities to increase your customers, sales, and your profits.

Here are some tips and tricks about how to grow your small business in 2021.

1. Use Affiliate Marketing

Small Business: Tips and Tricks to Grow Your Business

Affiliate marketing is an easy way to grow your small business. Affiliate marketers generate content based on your products and services. They can drive people to your website and generate sales. More sales mean more commissions (money) for them.

You can attract successful affiliate marketers if you reward them and provide bonuses or extra profits for their sales.

2. Promote New Products or Services

Maybe your existing products or services are still popular. But you can try to promote something new and innovative. Attention! Don’t promote a new product or service because you think it’s good or effective.

You need to make research, test it, and then decide if it is good for your customers or not.

3. Security and Protection

These days security is a necessity to grow your small business. It’s important to protect the personal information of your clients and employees. You need to use new security technologies to protect your business and your customers.

Small Business: Tips and Tricks to Grow Your Business in 2021

Also, you can hire an expert to help you to improve the security system of your business.

4. Use Mobile Applications

Stats show that many people are using their mobile devices every day. They search online or buying products and services they like. So it’s useful to develop a new mobile application to promote your small business.

You can create an application to promote giveaways or discounts to attract more people to your business and increase sales.

5. Create a Blog

Blogs are still effective for business promotion in the online world. If you create high-quality and informative blog posts you can attract many interested people or visitors to your blog.

Also, you can get higher rankings on search engines and increase targeted traffic for free.

Last Tip

Make your research to find more tips about how to grow your small business in 2021. Take action now and never give up!

Video Marketing: Report and Stats 2021 [Infographic]

July 14, 2021business, infographic, marketing2021, marketing, report, stats, videojtsantalis

Video marketing is a great tool for businesses, brands, and marketers. Also, 95% of marketers say that video content it’s better than other content types. These days more marketers and individuals have started to using video marketing to promote products or services online.

Video Marketing: Report and Stats 2021

Video marketing keeps growing and it will continue to attract more people, success, and profits.

Here is a useful report and stats you need to know about video marketing in 2021.

1. More People are Becoming Creators

Video creation increased by 135% in 2020. So it’s clear that many businesses and brands are investing in video. Also, many videos last year were user-generated. These days more people are becoming video content creators themselves.

The rise of video to communicate and educate buyers will continue to grow, and more individuals will become video creators.

2. Educational Video Content

In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars. The educational nature of these video types supports shifts in remote buying experiences.

The more information you provide about your product, how to solve a problem, or answer an asked question, the more prepared and informed your buyers will be when they’re ready to buy your product.

3. Video Analytics

To understand if your video worked, who’s watching it, and how long they’re watching it for, you need video analytics.

The marketing world is discovering and embracing this, as most companies report using some form of video analytics in 2020. Those that do are happier with the return they get on their video investments.

More marketers invest in online video platforms to create, manage, and host their video content.

More Details https://www.vidyard.com

Visual Marketing: 7 Trends and Tips You Need to Know in 2021

June 20, 2021blogging, business, marketing, Social Media, Startups2021, business, marketing, promotions, tips, trends, video, visualjtsantalis

Visual marketing is a top priority for marketers, businesses, and brands. Stats show that 55% of marketing experts say that visual marketing is very important to their overall marketing strategy.

Visual Marketing: Trends and Tips You Need to Know in 2021

The main reason is simple. Reports show that people who read information only 10% remember it 2 days later. If the same information is in a visual format, 65% of people remember it after 2 or more days.

Visual marketing is predicted to keep growing (80% of businesses predicted to use visual content in 2021).

Visual Marketing: Trends and Tips You Need to Know in 2021

Here are some visual marketing trends and tips you need to know and use in 2021.

Mobile Video Content (Effective and Popular)

Many experts are predicting that mobile video content will generate 82% of global consumer traffic by 2022.

These days more people are consuming content on the go. So mobile-optimized video content will be a top priority for marketers and brands. More users are craving video-first content. Also, 55% of consumers looking for more video content from the brands they support.

People love video content that educates, inspires, and entertains.

How to create video content for your mobile audience.

Add captions: 80% of viewers watch video content with sound off. So you need to add captions to your video content.

Use vertical dimensions: It’s better to create video content in vertical than horizontal dimensions. (Mobile Phones)

Use live videos: live videos will help you to engage with your audience in real-time.

Short Videos and Social Media (TikTok)

TikTok is the fastest-growing social media platform. (1.2 billion average monthly active users in 2021).

Also, Instagram has started to use TikTok-style video with the launch of Instagram Reels.

For marketers and brands, short-video content is an important visual content marketing trend. Videos need to be short, fast-paced, with a playful blend of video, audio, and text overlays to communicate your key message.

The faster you communicate your key message, the faster you can engage your audience.

Visuals and Augmented and Virtual Reality

AR and VR are interactive technologies that provide exciting opportunities for brands and businesses in 2021.

Reports show that customers love to shop at retailers using VR and AR technology.

This interactive technology allows businesses to surprise and delight customers in innovative ways with visual content marketing.

Educational and Visual Content Marketing

These days there is a rise of educational visual content marketing that teaches your audience something new. (Pandemic Effect).

E-learning will become a significant trend in 2021. Stats show that e-learning has already grown by 36.3% and will keep growing.

There are many ways to use visuals to educate your audience throughout your content marketing strategy.

Infographics are a great way to do this. (67% of marketers are using infographics).

Research shows that people who follow text and visual directions do 323% better than those who follow directions without visuals. Infographic is a great way to engage and educate your audience and it’s more effective than text.

Live Streaming and Brands

All the major social media platforms like Facebook, Instagram, Twitter, YouTube, and even LinkedIn now offering live streaming to brands and businesses.

Stats show that 82% of users prefer to see live video from a brand, rather than a standard social media post. Also, 70% of users who engaged with live video content watch a live stream at least once per day.

The opportunities of live video content (Live Streaming) are endless for brands and marketers.

3 Tips for effective live video content. (Live Stream)

Define who your audience is, what format you’re going to use, and where you’re going to host your live stream.

Plan an agenda for your live stream. You need to cover the most important or interesting information in the time allocated.

Promote your live stream ahead of time to build anticipation and boost attendance.

Stories and Social Media Platforms

500 million users are engaging with Instagram Stories daily. Branded stories inspire action from users.

The same goes for Facebook. 500 million users interacting with Facebook Stories every day.

And most recently, LinkedIn launched its version of stories.

Stories encourage users and brands to build trust and start two-way conversations using more candid Stories content.

The Stories format is designed for mobile-first engagement. So this visual content format is a powerful way to interact with and build relationships with other users.

Shoppable Visual Content will Increase Sales on Social Media

Already, 71% of social media users are using social media for purchase discovery and research. New platform features are making it even easier to convert followers into customers.

Instagram’s new shoppable post features are giving brands the ability to use visual content marketing to sell their products.

It’s important to create and share engaging visual content that will inspire users to buy your products.

Last Tip

It’s important to know the new visual marketing trends and tips. The latest trends are all about capturing interest using visual content.

Also, video content is very effective for brands and marketers. You need to create short videos to boost your reach on social media platforms and increase your sales and profits.

New Tip!

Discover the Best Platform to Promote Your YouTube Videos. https://www.bestprofitsonline.com/myblog/videopro

Email Marketing: Tips on How to Create an Effective Strategy in 2021

June 6, 2021business, Email Marketing, marketing, Startups2021, email, marketing, strategy, success, tipsjtsantalis

Email marketing is essential for small businesses, marketers, and startups. You need to create an effective email marketing strategy to boost your targeted traffic, attract potential customers, and generate sales.

Email Marketing: How to Create a Strategy in 2021

Here are some tips about how to create a successful email marketing strategy in 2021

Email marketing is one of the best strategies for your business. It works better than SEO, content marketing, and social media marketing. Email marketing can help you to communicate and build relationships with prospects and customers via email.

Email marketing connects businesses with their target audiences, converts customers, and generates sales.

Businesses can use email providers or autoresponders and marketing automation services to segment (categorize) customers in lists. They can target customers for different reasons, like promoting a new ebook or report, promoting a new product or service, or sharing new trends.

Email marketing is more about communication with leads and customers to increase sales.

With new email and CRM tools, building custom email lists and targeting customers is easy. Marketers and businesses need to create relevant material to engage specific customer groups.

Email Marketing: Why Is Important for Your Business

Email is the most effective tool for lead generation and customer retention.

a. It is the most used and popular communication tool

Email is the most popular form of communication. Social media and all other communication platforms cannot reach the effectiveness of email.

b. You have control of your email lists

Social media have rules for users to follow. If you don’t follow the rules they will block your account. With email, you have total control and ownership of your contact lists.

c. Higher ROI

Email marketing converts better than social media and organic search. It has the highest ROI among marketing strategies for small businesses and is the most effective lead generator.

How to Create an Email Marketing Strategy

Email marketing is similar to other marketing strategies.

a. You Need a Plan

Create your plan by deciding your target audience. Without a plan and clear goals, you may spend more money without results.

Track the performance of your email marketing and improve your marketing strategy.

Decide what you will write about for your audience. Also, decide how frequently you will send your emails.

Then you need to schedule your campaigns and posts. Lack of consistency can harm your brand or business.

b. Emails and Templates

Emails need to be scannable and easy to read. Avoid big blocks of text. Nobody will read a long, boring, email. Use visuals and bold text. So you can highlight important details and keep the user engaged.

c. Test Emails (many times)

After creating your emails, test them on different clients and also on desktop and mobile devices. Send them to team members or friends to fix your mistakes and improve your emails.

Test many variables like send times, subject lines, or CTAs to see how you can maximize open and click-through rates.

d. Use Marketing Automation

Marketing automation can help to create your schedule. You can set rules to send follow-up emails, offers, or discounts to your list.

When you know your goals and schedule, you can make better decisions and create a successful email marketing strategy.

e. Research and Performance

Research and tracking is the key to success.

ROI is the first metric to track. Track who read your emails, who don’t read, who sign-up, etc.

How to Create an Email List
You need to know your target audience – buyer persona

Buyer personas are important when crafting prospecting emails. You need to know the demographic, behavior, and interests of your target audience.

You need a website

A website is your base or your storefront. the place where your potential customers can reach and engage with your business.

Platforms like WordPress, Wix, etc, can help you to build your website (Free and Paid).

You need an autoresponder – email service

Services like Mailchimp, Constant Contact, Aweber, etc, will give you a platform to organize, schedule and auto-send targeted email.

You must have an attractive offer – lead generator

Consumers know they have value and will demand equal or greater value give you their email address

Your lead generators need to offer something useful to your target audience. You can offer useful, interesting, ebooks, offer coupons, or free trials with sign-ups.

Last Tip

These tips can help you to create an effective email marketing strategy. But you need to provide value to your email list and avoid over-promotion emails.

These days it’s difficult to gain the trust of people with email marketing because they get bored with email scams, email ads, and junk email.

You need to work hard to succeed.

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Tag Archives: 2021

Artificial Intelligence: 5 Tips on How to Grow Your Small Business With AI in 2021

Artificial Intelligence: How to Grow Your Small Business in 2021

1. Use AI Chatbots to Improve Customer Service

2. AI can Help You to Automate Repetitive Tasks

3. Create Personalized Email Campaigns

4. Use AI to Track Your Visitors – Get Insights

5. Use AI to Generate More Sales

Small Business: 5 Tips and Tricks to Grow Your Business in 2021

Small Business: Tips and Tricks to Grow Your Business

1. Use Affiliate Marketing

2. Promote New Products or Services

3. Security and Protection

4. Use Mobile Applications

5. Create a Blog

Video Marketing: Report and Stats 2021 [Infographic]

Video Marketing: Report and Stats 2021

1. More People are Becoming Creators

2. Educational Video Content

3. Video Analytics

Email Marketing: Tips on How to Create an Effective Strategy in 2021

Email Marketing: How to Create a Strategy in 2021