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Content Marketing: 5 Tips on How to Grow Your Business in 2021 [Infographic]

Are you a business owner or a marketer and want to improve your online strategy in 2021? Do you know the new content marketing trends and tips that’ll help you to grow your business in 2021?

These days digital marketers and business owners need to create a new content marketing strategy to succeed and increase revenue.

Content Marketing Tips: How to Grow Your Business in 2021

Here are some tips about content marketing and how to grow your business in 2021.

1) Targeted Content

In 2021, the content marketing strategy needs to be more targeted to fill the needs of your target audiences. Stats show that 90% of the best content marketers use this targeted approach in their campaigns.

With targeted content marketing they get a greater ROI than what they’ve before.

2) Interactive and Experiential Content

Today, customer satisfaction depends on how the buyer connects with the provider, product, and service on a more personal, emotional, and experiential level.

Most customers prefer their transactions to be simplified and personalized. Stats show that 77% of these customers claimed their buying experiences were too difficult or complex.

Many customers are also attracted by personalized marketing that is nostalgic (Nostalgia Effect), something that buyers can relate to or are familiar with on a more social and cultural level.

Useful Interactive Marketing Tips

Interactive Video

Video content is expected to dominate up to 82% of all internet traffic in 2021. So 91% of buyers now prefer video to consume content. Greater demand for interactive video will rise in 2021.

Interactive Customer Service

Many people (buyers) prefer customer service to be immediate and interactive. The trend of digital voice assistants pushed voice search as a preferred way to look for information.

Chatbots are very popular and will continue to keep growing in 2021 and beyond.

Also, other types of interactive content are effective in delivering the information and influence the buyers. These include.

Audio-guided eBooks

Animated and Info-Training Infographics

Gamified Pages and Content

Interactive Quizzes

Augmented Reality (Product Catalogs)

Virtual Reality content that provides a 360-degree experience

3) Mobile First

Mobile devices and mobile internet users have grown in recent years and will continue to do so this year and beyond. Now, it is not enough to simply have a mobile-friend website. But you need a mobile-first approach to digital marketing.

You need to invest in mobile assets that can help you better serve your customers.

4) Multiple Channels – Omnichannel Marketing

These days customers prefer providers to address their needs at whatever platform or channel they use. The use of multiple channels or omnichannel marketing is guaranteed to help the business retain as much as 89% of their customers with this approach.

5) Outsourced Service

The events of 2020 (Pandemic) prompted businesses to rethink their strategies and approaches to marketing and in doing business in general. Focus now is on how to execute content marketing in a more efficient, more economical, and more effective manner.

A better way to do this is to outsource the workload to competent providers.

Stats show that 50% of marketers in 2020 have outsourced at least one or more of their content marketing activities to qualified and capable agencies.

Outsourcing companies are getting more aggressive in offering their services, including content marketing.

Last Tip

Content Marketing remains a very significant digital marketing tool to grow your business. But connecting with your clients should be done on a more experiential, more personalized, and more interactive level.

You can generate better connections and greater engagement. You can search for new tips and trends to improve your content marketing strategy.

Take Action Now!

More Details https://digitalmarketingphilippines.com

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Freelancers: 9 Tips on How To Make Money Online In 2021

Freelancers love the idea of being your boss and make money online. It’s very attractive indeed. As a freelancer, you have to run your small business. You need to find clients, convincing them to hire you, and delivering quality work on time.

Freelancers: How To Make Money Online In 2021

Working as a full-time freelancer is easier than many people think. But you need to have the marketing and management skills to grow your business.

Here are some effective tips about how to make money online in 2021 as a freelancer.

  1. Create a Portfolio to Show Off Your Skills

Before you dive into the world of freelancing, it’s important to create an attractive portfolio.

You’ll need to have an impressive portfolio if you want to convince clients to hire you. You can use your previous work and select the pieces that you think represent your skills to be part of your portfolio.

Then start investing in the technology that you need to complete your job, and decide where exactly you’ll work. Having a dedicated area to work can make a big difference in your productivity.

Also, it’s important to have a LinkedIn profile and your website. You can create a blog that you update regularly.

  1. Facts and Samples of Your Work

Talk about yourself and your work with facts.

If you’re trying to convince a potential client that you’re very good at creating content for business blogs, send them samples of business blogs that you’ve written before.

As you know “Actions speak louder than words”. Your skills are worth more than you think.

Remember that you are not a full-time employee. So your client will not spend money on your health insurance, benefits, or rent an office for you.

Also, you won’t be paid for many tasks that are required for running your business, like invoicing, marketing, ads, etc.

  1. Create a Plan

Before you start freelancing, you need to decide what you want to accomplish. If you’re quitting a full-time job to start freelancing professionally, one of your primary goals is to make enough money to support yourself.

Figure out how much you can charge for your work, how many projects you’ll need per month, and how many potential clients you need.

  1. Market Yourself and Promote Your Work

Don’t just sit back once you’ve set up your website and assume that clients are going to find you. Advertise to targeted clients using LinkedIn groups, Facebook, Twitter, even TikTok. Use any site that you think will appeal to the people and businesses you want to work for.

Here are a few freelance sites you can use.

Guru
Freelancer
People Per Hour

Also, you can create business cards to connect with potential clients in the real world. Local market, shops, local tv, or radio, etc.

  1. Go to Networking Events to Find more Clients

In local networking events and conferences, you can introduce yourself to potential clients. Also, in professional networking events, you can meet other freelancers and get advice and tips about how to work successfully as a freelancer.

  1. Ask for Testimonials

You don’t have to talk up your skills yourself. You can have satisfied clients do it for you. Getting a recommendation from a client is a great way to reach new clients because it shows that you’re good at your work.

The next time a client emails you to thank you for the good work you’ve done, politely ask them if they can write a short testimonial for you. Most people understand how important these testimonials are for you and will help you.

  1. Build Your Brand

Your brand is your identity. You have to show clients your abilities and why they need to hire you.

Keep updating your blog, social media profiles, and portfolio will show off your best professional self – freelancer.

When you send a pitch email, include a link to your website, LinkedIn profile, and relevant project samples.

  1. Popular Freelancing Jobs

If you are thinking about how to make you some extra money online. Now is the time to think about some ideas regarding your skills, hobbies, interests, and knowledge base.

These days many freelancers have a full-time job but they have a side gig writing about dogs, pets, beauty products, diets, or photography. Here are some popular online freelancing jobs.

Writing or blogging
Graphic design
Coding
Website development
SEO professional
Translating
Virtual Assistant
Video Editing

  1. The Benefits of Freelancing

Being Your Boss

As a freelancer, you can choose who you want to work for and what type of jobs you want to do. Remember that clients will have the opportunity to rate your work. So choose jobs that you can guarantee to complete the work on time.

Setting Your Hours

The amount of time that you work, when you work, and from where you work, is all up to you as a freelancer.

Consider how much time you have available to finish your freelance work and be realistic about your limitations.

You Can Work More and Earn More

One of the advantages of freelancing is that it allows you to earn more money when you need it. This means that you can double up on your work when you need to earn more money.

But, keep in mind that in most cases, there is generally about a week between finishing a job and get paid.

Last Tip

Freelancing is a fantastic opportunity to make extra money from home, but it isn’t always easy. You’ll need to put in a lot of work in the beginning, doing some jobs for much lower than your preferred salary expectation to make a name for yourself and build your brand.

But you can increase your income, grow your business, and have more flexibility with your working hours.

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Best AI Business in 2021 and Beyond: 4 Big Players to Invest

Artificial intelligence (AI) is the new, innovative, technology that uses computers to perform tasks that normally require human intelligence. Also, AI includes deep learning and machine learning technology.

Machine learning involves training a system with huge amounts of data, then using that trained system to make inferences about new data.

Best AI Business to Invest in 2021 and Beyond

Companies are using artificial intelligence in two ways:

  1. Many companies use AI to benefit their existing operations. High-profile applications include robotics, self-driving cars, and smart voice assistants. But Google also uses AI to filter out the spam for Gmail users. Amazon uses AI to recommend products to customers. And Netflix uses AI to guide content creation and recommendations.
  2. Some companies profit directly from AI by selling the hardware, software, services, or expertise the technology needs.

Best AI Business to Invest in 2021

  1. NVIDIA

Machine learning’s training phase demands a lot of computing power. Graphics chips, used primarily for rendering video games. Leading graphics chip company NVIDIA has taken advantage of the AI boom, with its graphics cards becoming the standard in data centers around the world.

NVIDIA’s graphics cards are used to accelerate a wide variety of data center applications.

New Self-Driving Car and NVIDIA

A self-driving car must process massive amounts of data from multiple sensors and cameras in real-time, detect objects like pedestrians and other vehicles, and make complex decisions. They require a tremendous amount of computing power, and that’s exactly what NVIDIA’s platform delivers.

  1. IBM

International Business Machines (IBM) has been around for over a century. Today, the tech giant is an integrated provider of hardware, software, and services to large enterprise customers. Its mainframe computer systems are still effective in certain industries.

IBM’s strategy with AI is to apply the technology where it can augment human intelligence, increase efficiency, or lower costs. In the healthcare industry, IBM’s AI tech is being used to create individualized care plans, accelerate the process of bringing new drugs to market, and improve the quality of care.

In the financial services industry, IBM is using AI to help clients with the daunting task of regulatory compliance.

IBM is a complicated company. But if you’re looking to invest in a company that will benefit from the AI boom, IBM is a good choice.

  1. Micron

Micron Technology manufactures memory chips, including dynamic random-access memory (DRAM) and NAND flash memory. Most of what the company makes are commodity products, meaning that supply and demand dictate pricing.

This leads to sometimes brutal cycles in the semiconductor sector where an oversupply of chips pushes down prices. In 2021, that cycle appears to be on an upswing because the demand is high for mobile, 5G, cloud computing, and graphics.

In the long run, demand for memory chips will only grow. Self-driving cars are a good example. All the sensors and cameras produce a lot of data. Micron estimates it at around 1 GB per second.

  1. Amazon

Perhaps no company is using AI in a wider range of ways than Amazon. Founder and CEO Jeff Bezos loves AI and machine learning. Amazon started as an online retailer, but technology has always been at the company’s core.

Today, Amazon uses artificial intelligence for everything from its industry-leading voice-activated technology, Alexa, to its Amazon Go cashier-less grocery stores, to Amazon Web Services Sagemaker, the cloud infrastructure tool that deploys high-quality machine learning models for data scientists and developers.

Amazon’s dominant e-commerce business is also built on AI, as algorithms run recommendation engines for e-commerce as well as video and music streaming, and determine product rankings.

The new plan is Drone delivery. Probably it would be yet another successful AI application for the tech giant.

Last Tip – AI Will Keep Growing

IDC expects total spending on AI systems to reach $98 billion in 2023. IDC sees a compound annual growth rate of 28.7%.

With the market already large and growing quickly, there’s room for many companies to profit from AI. While picking stocks in a growth industry has a lot of uncertainty, but NVIDIA, IBM, Micron, and Amazon are all profitable AI stocks. They are now the 4 big players. The best AI business in 2021 and beyond.

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Affiliate Marketing: 4 Trends and Strategies in 2021

Affiliate marketing is a very simple process. An affiliate marketer earns a commission when selling products or services of another person or company.

The affiliate simply searches for the product they know or like, then promotes the product and receives a share of the profits from each sale they make.

Affiliate Marketing: Trends and Strategies in 2021

Here are some trends and strategies you need to know about affiliate marketing in 2021

  1. Influencer Marketing

Influencer marketing is a valuable traffic source you can use to promote affiliate programs. These days traditional content marketing is no longer enough to engage consumers. But influencers can help you to reach new audiences that are already engaged with them.

Many people are searching influencers for discount codes, product recommendations, or new offers.

In 2021, we’ll see influencer marketing become more micro-influencing. Also, we’ll see more management tools to track influencers and their marketing campaigns to track performance delivery.

Micro-influencers tend to have a smaller following than big influencers but they are more relevant and engaged within their target audience (followers) and have more credibility giving them a huge advantage in reaching and maintaining closer relationships with their followers.

In 2021 you need more quality and less quantity to ensure that you get the best possible revenue.

  1. Video Content

Video content is among the top increasing trends for affiliates to drive traffic and user engagement in 2021. But many affiliate managers use video content to connect themselves to new affiliates.

Video is an extremely effective tool that grabs a viewers’ attention much quicker than a blog post would.

Stats show that by 2022, more than 80% of all created content will be created as video content. This information provides enough insight for affiliates to focus on creating more quality video content in 2021 and beyond.

  1. SEO and Voice Search

SEO is an important part of content marketing strategies with the use of relevant keywords and unique content. But this strategy is also ever-changing, and affiliates need to remain up to date on the latest trends.

You need to understand your target audience first, then improve your marketing strategy to fill their needs.

One of the growing trends we’ll see in 2021 is “voice search”. This is fast becoming more mainstream as part of a digital marketers content strategy. Siri can answer questions for us within just seconds with a simple voice search.

A short question asked to Siri is also asked Google which means that the search results that best answer the questions will appear first. Google always using new techniques and update their algorithms. (Marketers have to change their strategies)

  1. Native Ads

Native Advertising is not the traditional banner-ads format, but instead carefully slipped into the content. This will become popular in 2021, as studies show that it is a more effective way of marketing.

In fact, with so much exposure to banner ads, users have developed a sort of “banner blindness”. They ignore or avoid banner ads.

It is a great idea to place ads inside the content itself. So trends like influencer-marketing and advertorials will gain much more traction. Research has shown that nearly half of all social media users trust influencer recommendations, and will convert that into a purchase decision.

Find Trends and New Strategies

Marketing strategy constantly changes, as audiences adapt to new challenges or product innovations. Affiliate marketing will remain trendy in 2021. There is no sign that affiliate marketing will slow down but you need to use new strategies to win competitors and grow your business in 2021

Predictions About Affiliate Marketing

Online learning

Online learning was always there, but pandemics have clarified how important a virtual mode of education is. With more than half the population, including adults and children, got self-quarantined at home. People were bound to spend more time online.

This is not just about surfing the web. More and more people are looking for ways to continue their jobs and education using online portals.

Is the trend expected to decline once the lockdown is over? Normal life will resume sooner or later, it is expected that many will still stick to the idea of using online platforms as a source of learning, managing daily tasks, and work from home.

Online Ads

There is going to be a drop in advertising revenue. Some businesses might face a huge drop in organic traffic. The impact will be felt by various affiliate marketing companies worldwide, from healthcare to property and the real estate industry.

Marketing and Automation.

With marketing relying more on automation now. Many companies aid in easier startups by offering loans or cash to invest in marketing. In this way, more beginners can now benefit from SEO and paid ad campaigns.

Artificial intelligence is now being incorporated into software that will let you skip all the headaches and jump directly to better recommendations, improved SEOs, and other marketing forms.

Trust and Loyalty

Via affiliate marketing, it is now more important to build customer trust. Reliable partnerships can help brands build a long-lasting relationship with the customers using gift-cards, cashback, or other loyalty programs as an incentive.

The use of online platforms is here to stay. People are always searching for something new, and they are always in need of money. Therefore, the need for both online learning and earning will stay even when Coronavirus goes away.

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How to Start a Profitable eCommerce Business In 2021 [Infographic]

You can find many e-commerce ideas to start an online business. But which ones are profitable and which ones are not can be tricky to determine, especially if you are new to the world of digital commerce.

Here is some profitable eCommerce business to start in 2021.

  1. Beauty and Health Products

The beauty and health industry is one of the fastest-growing businesses online. Reports show that personal health and beauty products sales will surpass US$53 billion by the end of 2020. A lot of sales happening online.

This proves that the beauty and health niche is very profitable. Start an online beauty and wellness store that deals in a variety of products, including fragrances, makeup, hair care, nail care, and personal grooming. Also, vegan products are in great demand too.

  1. Online Educational Courses and Training

The demand for online education courses and digital learning is growing. Schools, colleges, corporate, or professionals, are moving away from traditional face-to-face online learning.

That’s why selling online educational courses and training programs will be a great niche business idea in 2021.

The global learning market will reach US$325 billion (2021 to 2025). Build an online shop that facilitates course creation, uploading, and selling. There are so many digital learning fields that one platform cannot provide them all! Focus on the niche that you know well.

  1. Sell ebooks

These days you don’t need a publisher to publish a book. Ebooks are very popular. A report shows that 335.8 million ebooks were sold in the US alone in 2019. This number will grow by 4.8% more in 2021.

This means that selling ebooks and digital content via an online store is a profitable e-commerce business idea!

While Amazon is the king of ebook sales, there are many other ebook stores and publishers that selling ebooks successfully.

  1. Vintage Clothing

You can start an e-commerce store by selling any type of vintage clothing online. Select a specific style (casual, formal, etc.), price mark (affordable, expensive, etc.), or product type (vintage tees, accessories, etc.)

Reports show that the global vintage clothing market was over US$25 billion in 2018 and will reach US$42 billion by 2022.

  1. Second-Hand Products -eBay

eBay is the best example of an online shop that generates huge revenue with second-hand products. Sell clothes, jewelry, furniture, gadgets, or anything else. Make sure that your online store is built strongly and functions smoothly.

Focusing your second-hand goods store on a particular location can also work very well.

  1. Smart Home Products – New Trend

Selling smart home products is one of the best niche e-commerce store ideas to try in 2021. The market was valued at $60 billion in 2019 and is expected to reach $247 billion by 2025.

People like to buy home appliances and devices that can be controlled remotely from anywhere using a mobile or networked device.

Despite the huge potential and growing demand for smart home products, few online business owners are selling these devices. It’s a very profitable business that you can start in 2021.

  1. Dropshipping Store

Dropshipping is a great way to sell on a small budget. All you need to worry about is selling the product through your virtual store. The supplier will take care of packaging, fulfillment, and other tasks!

Also, you can run this online business from anywhere.

  1. Sell Toys Online

Toys are a popular eCommerce store idea to try in 2021. Most of us think that children nowadays don’t value traditional toys and games anymore. But, this isn’t completely true. A report shows that toy sales are up 16% from 2019 and this number is likely to grow to 20% in 2021.

Research to figure out which toys are widely famous. Speak with toy makers and sellers in your region to host their products in your niche toy store!

Research the market and discover:

Which products have the most selling potential and less competition

Which technology is best for online store set up

Advantages and disadvantages of online stores

It’s up to you to decide what kind of eCommerce business you want to start in 2021.