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Energy Market and 6 Types of Renewable Energy [Infographic]

Energy Market and 6 Types of Renewable Energy [Infographic]

Renewable energy is energy from the earth’s natural resources that are not finite or exhaustible (wind and sunlight). Renewable energy is an alternative to traditional energy that relies on fossil fuels and is not harmful to the environment. (eco-friendly)

Energy Market and Types of Renewable Energy

6 Types of Renewable Energy

  1. Solar

Solar energy is energy from sunlight and converting it into heat, electricity, or hot water. Photovoltaic (PV) systems can convert direct sunlight into electricity through the use of solar cells.

Benefits of Solar Energy

One of the benefits of solar energy is that sunlight is endless. There is a limitless supply of solar energy. Relying on solar energy rather than fossil fuels also helps us improve public health and environmental conditions.

Solar energy could also eliminate energy costs, and reduce your energy bills. Many countries help the investment in solar energy by providing rebates or tax credits.

  1. Wind

Wind farms capture the energy of wind flow by using turbines and converting it into electricity. There are many systems to convert wind energy.

Commercial-grade wind-powered generating systems can power many different organizations. Single-wind turbines are used to help supplement pre-existing energy organizations.

Another form is utility-scale wind farms, which are purchased by contract or wholesale.

Benefits of Wind Energy

Wind energy is a clean energy source, which means that it doesn’t pollute the air like other forms of energy. Wind energy doesn’t produce carbon dioxide or release any harmful products that can cause environmental degradation or negatively affect human health like smog, acid rain, etc.

Investment in wind energy technology can also open up new avenues for jobs and job training, as the turbines on farms need to be serviced and maintained to keep running.

  1. Hydroelectric

Dams are what people most associate with when it comes to hydroelectric power. Water flows through the dam’s turbines to produce electricity, known as pumped-storage hydropower. Run-of-river hydropower uses a channel to funnel water through rather than powering it through a dam.

Benefits of Hydroelectric Energy

Hydroelectric power is very versatile and can be generated using both large-scale projects (like the Hoover Dam) and small-scale projects like underwater turbines and lower dams on small rivers and streams.

Hydroelectric power does not generate pollution, and therefore is a much more environmentally-friendly energy option for our environment.

  1. Geothermal

Geothermal heat is heat that is trapped beneath the earth’s crust from the formation of the Earth 4.5 billion years ago and radioactive decay. Sometimes large amounts of this heat escape naturally, but all at once, resulting in familiar occurrences, such as volcanic eruptions and geysers.

This heat can be captured and used to produce geothermal energy by using steam that comes from the heated water pumping below the surface, which then rises to the top and can be used to operate a turbine.

Benefits of Geothermal Energy

Geothermal energy is not as common as other types of renewable energy sources, but it has a significant potential for energy supply. Since it can be built underground, it leaves very little footprint on the land.

  1. Hydrogen

Hydrogen needs to be combined with other elements, such as oxygen to make water as it does not occur naturally as a gas on its own. When hydrogen is separated from another element it can be used for both fuel and electricity.

Benefits of Hydrogen Energy

Hydrogen can be used as a clean-burning fuel, which leads to less pollution and a cleaner environment. It can also be used for fuel cells which are similar to batteries and can be used for powering an electric motor.

  1. Biomass

Bioenergy is renewable energy derived from biomass. Biomass is organic matter that comes from recently living plants and organisms. Using wood in your fireplace is an example of biomass that most people are familiar with.

There are various methods used to generate energy through the use of biomass. This can be done by burning biomass or harnessing methane gas which is produced by the natural decomposition of organic materials in ponds or even landfills.

Benefits of Biomass Energy

The use of biomass in energy production creates carbon dioxide that is put into the air, but the regeneration of plants consumes the same amount of carbon dioxide, which is said to create a balanced atmosphere.

Biomass can be used in many different ways in our daily lives, not only for personal use but for businesses as well. In 2017, energy from biomass made up about 5% of the total energy used in the U.S.

These days people can improve the environment with greener energy solutions (Renewable Energy). If you’re a homeowner, you can install solar panels in your home.

Solar panels not only reduce your energy costs but help improve your standard of living with a safer, more eco-friendlier energy choice that doesn’t depend on resources that harm the environment.

There are also alternatives for a greener way of life offered by your electric companies.

More Details https://justenergy.com

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Social Media business marketing Startups video

Video Marketing and Social Media: 8 Strategies You Need To Know

Video Marketing and Social Media: 8 Strategies You Need To Know

Marketers and brands have started using videos for their campaigns a long time before. They embedded videos on their websites. But the strategies are changing because of social media popularity.

Marketers and brands are now focusing on big platforms like Facebook Live, YouTube, and Instagram. Also, a trendy social platform that’s capturing advertisers’ attention now, is Tik Tok.

Video Marketing and Social Media Strategies You Need To Know

The reason for this shift is that more people love to watch videos than reading (boring) text posts. Stats show that most consumers who purchased products first discovered the brand on video ads.

So, if you want to grow your business and generate more sales, it’s time to use video marketing and social media in 2021.

Here are some strategies you need to know.

  1. Plan and Goals

You need to have a plan and goals to succeed. Attention! Don’t be over-ambitious. Start with small goals and scale them as you progress. That way, you won’t be overwhelmed.

Next is to decide how to use your videos to achieve the best results.

  1. Brand Awareness

Your prospects need to recognize your business. It’s the first (crucial) step to convert them into customers.

When people are familiar with your name or your logo, they’re more likely to buy your product than a competitor. Then, they’ll tell their friends and you’ll generate more sales.

Your video should help people understand your business, product, or service. It’s best to tell a story to get people to connect emotionally with it.

  1. Videos and Testimonials

An excellent way to use videos is to show how people (customers) are using your products. Also, testimonials are perfect for persuasion purposes.

People relate to other individuals, so this method is better and more effective than an ad.

  1. Conversions

Now your potential customers are well-informed about your brand and your products. So you need to lead them to a buying decision.

You should create video ads to generate more sales. Studies show a high click-through rate on video ads.

  1. Value and Trust

Important! you shouldn’t ignore your customers. You need to build a relationship to gain their trust. Stats show that you are 70% more likely to sell to existing consumers than a prospect.

One way to provide value to your customers is to send them a video explaining how to use the product they bought. Also, you can create a “thank you” message and offer a discount or a giveaway to get them back to your business.

  1. Brand Advocates

Now it’s time to take your customers to the next level. They will become your brand advocates. Encourage consumers to share their reviews to their social circle, followers, friends, and reward them for the gesture.

User-generated content is excellent because people trust other individuals. Video testimonials from satisfied users can encourage others to try your product or service.

  1. Types of Video You can Use

Here are some popular types of videos you can use and their benefits.

Educational (How-To Videos)

Educational videos are pretty popular. They should be casual, how-to information relating to your products. Videos for existing customers should show them how to get the most out of the product they bought.

Behind-the-scenes videos

Give your customers a sneak peek of your operations and introduce them to your business and your staff. People love more the behind-the-scenes videos than corporate videos.

Interviews and Q&A Videos

This is an opportunity to answer questions of your prospects. Interviewing guests makes the Q&A more authentic.

Testimonials

Testimonial videos are very useful because customers share their feedback on your product (show them using it). Viewers will be able to see themselves in that position and be likely to buy the item.

  1. Social Media Specifications and Videos

You have to know the formats of videos you need to use on different social media platforms. Each channel has its specifications.

Facebook, YouTube, Instagram, and TikTok are excellent options as they have massive audiences.

The most critical information you’ll need to know relates to the duration and the dimensions.

It’s better to choose channels with similar requirements so that it’s easier to repurpose your videos.

Video is Important Key to Successful Marketing Strategy

The number of people watching videos and making buying decisions based on them is growing. Many stats show that video marketing and social media are essential strategies to grow your business.

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marketing blogging business seo Social Media Startups

Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

Affiliate Marketing: 8 Tips on How to Make Money Online in 2021

Many people worldwide love and prefer online shopping. If you want to make money online then affiliate marketing is the way to go. When you opt for affiliate marketing as your business model, you’ll be able to make money off products and services you don’t have to make or provide customer service for.

Affiliate Marketing: How to Make Money Online in 2021

Here are some useful tips on how to make money online with affiliate marketing in 2021.

  1. Research and Test Your Niche

Before you start your affiliate marketing business, you need to find a profitable niche. If you find a niche that you like or you have knowledge about it, test it and make sure that it’s going to work.

Be sure that the affiliate commissions you’ll get are high enough for your affiliate marketing business.

  1. SEO and Keywords

One of the best sources to generate targeted traffic for affiliate sales is SEO (Search Engine Optimization). When you get traffic from the search engines, you’re getting traffic from people that are looking for exactly what you have to offer.

There are different types of keywords to target. Some keywords are not popular or targeted, which means these people are not ready to buy. Some keywords are buyer keywords, which means these people are almost ready to buy your product or service.

Having a mix of keywords will allow you to grow your target audience and generate more sales.

  1. Know your Target Audience

It’s important to know how to speak to your target audience and what to offer them. The only way you can know these things is by knowing who they are and what they want or need.

You should know your target audience before you start promoting your products. But you can learn even more about them through analytics, surveys, questions, even giveaways.

  1. Use Many Offers

If you’re only promoting one offer (Product), your affiliate earnings are not very sure. The company (Vendor) might decide to discontinue a product or service, or they might change their affiliate commissions.

Having many offers will allow you to quickly change your strategy if anything goes wrong with your first affiliate offer.

  1. Tracking Your Affiliate Links

Tracking your affiliate links is important. You should use a unique URL from the affiliate program. When you do this, you’ll be able to know exactly where the sales are coming from.

These unique tracking URLs will allow you to know where to focus your efforts. You know what’s works and what’s not.

This is one of the most important affiliates marketing tips you need to know.

  1. Retargeting

If you’re not retargeting the people you already made an offer to, you will lose sales and money. Your audience might not have been ready to buy the first time they saw the offer. Many stats show that people need to see an offer 5-7 times before deciding to buy.

  1. Thank You Page and Relevant Offers

A thank you page just says, “Thank you.” Instead of only having a thank you put a relevant affiliate offer there and allow them to buy from you. Help your target audience to discover more opportunities (And your business too).

  1. Personalization and Brand

You want to connect with your readers to make your affiliate business successful. The fastest way to connect with your readers is by showing off who you are and what your business all about.

Having a photo of yourself and a little bit (Bio) about who you are on your blog’s sidebar is a great way to get people to connect with you, which can lead to higher conversion rates. Personalization of your brand is one of the most successful affiliate marketing tips to increase your sales.

Take A Look – FREE

Now you know more about successful affiliate marketing tips that will help you to make money online. Use these affiliate marketing tips to create a profitable business and keep working and learning. The first step to success – Take Action Now!

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Social Media blogging business marketing Startups

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.

Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.

The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.

Why Social Media Marketing is Important

It’s the fastest way to spread the word about a new product, service, or interesting news.

Social Media Marketing: 6 Tips for Beginners

It’s a trend – Millions of people spend their time on social media networks.

It’s the new marketing tool – Marketers know where is their target audience

It’s the new sales channel – Recent studies show that social media is becoming a great sales channel

Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.

  1. How to Choose Social Media Platforms

As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.

This is a common mistake that many beginners do and then they think that social media marketing does not work.

A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.

Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.

If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.

  1. Connect Your Blog with Your Social Media Pages

The next step is to connect your website or blog with your social media pages.

There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.

  1. Follow Influencers in Your Niche

The next step is to find people to follow but it’s better to find and follow influencers in your niche.

Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.

A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.

  1. Keep a Balance (following and followers)

You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.

A balanced profile is better for your SEO strategy.

Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)

A strong profile is someone that has more followers than following.

  1. Share Interesting and Informative Content (text, images, videos)

This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.

If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche or topic

Motivational Quotes

Research studies

Images and Videos

Funny stuff (a funny image or video to make your followers smile)

Hashtags (#) can make your content more searchable

  1. Follow The Rules

Social media networks have rules to keep spammers away.

You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.

It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.

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marketing blogging business seo Social Media

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-Mouth Marketing: 6 Strategies to Promote and Grow Your Business

Word-of-mouth marketing (WOM) is the older form of advertising and marketing. WOM was the only way to share news and gossips in the ancient era. Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, etc.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

Word-of-Mouth Marketing: How to Promote and Grow Your Business

Here are some strategies for the word of mouth marketing and how to promote and grow your business.

The power of word-of-mouth recommendations is pretty huge. Word of mouth can generate traffic, leads, and sales for your business.

2 Popular Types of WOM

a) Organic Word-of-Mouth

Organic word-of-mouth marketing occurs when your customers are happy with your service and become your advocates. They recommend you to friends and family because of the great experience with your products and customer service.

This type of WOM is free. All you have to do is focus on providing an excellent customer experience.

b) Amplified Word-of-Mouth

Amplified word-of-mouth marketing is to use strategies that prompt new or existing customers to promote your business.

The Benefits of Word-of-Mouth-Marketing

Humans are social creatures, and we trust opinions and recommendations from other people.

So this is the reason why 92% of people trust recommendations from friends and family, and 88% of shoppers read online reviews before buying a product.

Also, 85% of small businesses get discovered as a result of WOM recommendations.

Like most online marketing forms, WOM works best when you have an effective strategy.

Here are some strategies you can use

  1. User-Generated Content

User-generated content is when customers publish online content that supports your content marketing strategy or plan.

This is great because it requires minimal effort from you. It’s free advertising for your business.

  1. Create Viral Content (Video) on Social Media

Another great way to encourage WOM is to create engaging, shareable, viral content for social media. Video is the best tool to use.

Stats show that 92% of users that watch an engaging video on their mobile device will share it with others. (friends, followers, etc.)

Start publishing shareable videos on social media now.

  1. Influencer Marketing

Influencer marketing is huge these days. Influencers are individuals (marketers, TV stars, models, actors, etc.) with large numbers of followers within their niche.

Usually, these followers trust their opinions and follow their advice. If an influencer recommends your product, their audience is likely to buy it.

The key to influencer marketing success is to create an authentic marketing strategy.

You need to have loyal brand ambassadors to represent and promote your products.

  1. Referral Marketing

Referral marketing is about when an individual share a positive opinion about your product with others.

Stats show that 85% of clients are happy to provide companies with a referral if they receive a positive experience.

It’s important to have high-quality customer service and consumer experience to generate more sales. You need to ensure that shoppers have a positive interaction with your brand.

  1. Build Long-Term Relationships

It’s important to build a long-term relationship with your customers. You need to ensure that every interaction customers have with your company is polite, efficient, and fast.

Also, check if it’s easy for customers to contact you with their questions or concerns.

You could even set up an online help center or a chatbot where customers can access self-help resources and answers to their queries.

  1. Start A Blog

Blogging it’s one of the most affordable and effective ways to boost your SEO and establish yourself as an authority in your niche. Also, blogging allows you to show consumers you know what you’re talking about.

Use proven content marketing strategies to grow your blog. You need to use relevant keywords and phrases that will attract organic searches.

You can create blog posts with guides, listicles, and reviews. Also, if you have the budget, you can find professional services if you need to outsource.

It’s essential to create high-quality content to achieve higher rankings and SEO success.

Word-of-mouth marketing is still one of the most influential and long-lasting (Evergreen) marketing strategies. But you need to provide high-quality products, excellent customer service, and a top-notch consumer experience.

It’s essential to satisfy your customers. Don’t forget that your customers are your business, not you! No customers, No sales, No business. Very Simple!