Why is visual content so important? There’s entirely too much content out there. It’s overwhelming! There aren’t enough hours in the day to read all the content we’re interested in!

Viewers are more apt to share images. Images show up in search engine results. People prefer much more the visual content than text.

So Visual Content is the future of marketing!

Here are some examples of visual content:

Comics – You can catch your reader’s attention, then provide more content.

Memes – images combined with a short phrase or quote; often funny

Infographics – a great way to summarize a lot of content. Very effective for blogs and social media

Photos – Instagram, Facebook, Flicker, Pinterest

Videos – short clips on YouTube providing information, then linking back to your website

How to use Visual Content Successfully

tell your story
choose which type of content you want to convey your message
have a great design
market your brand
promote Everywhere! Very effective promotion

Where should you promote your Visual Content

Pinterest – visual medium, great traffic generator
Flickr – post pictures of your brand, products, company events, employees, etc.
Facebook – content posted with images gets more engagement
YouTube – post, promote, and share videos
Slideshare – upload PowerPoint presentations

Just start with one. For example, start posting an image whenever you post on Facebook. After you do it several times, it will become automatic and you’ll always be on the lookout for great images.

Then move on to Pinterest. Set up an account and start pinning your content there. You’ll be surprised how quickly you get followers.

The most difficult area to get into for a lot of people is video. Many people don’t want to get in front of a camera. You can create videos without showing your face.

5 Trends for Your Business Marketing

Many marketers always dive into the future to predict the next big trend that boosts their brand to the next higher level. You should shape your marketing strategies to keep them updated. So, it can work very effectively for your business.

Here are 5 trends you need to know.

Mobile Marketing

Mobile is the new future of marketing that allowed you to expand your business and drive more sales and traffic. So, this year you should also shift your focus from screen to mobile now to touch the new heights in your business.

Content is King

Needless to say, Content is and will remain the king of marketing. It grabs the attention of search engines and visitors as well to your website. In the coming up year, you have to be more focused on the high-quality content because this is the only thing that takes you to the success.

Customer Experience

Customers now have more options than ever before and drive them to your website totally depend upon their experience, which still matters a lot. So take a little bit of extra effort to provide the best customer experience, which holds them to your business for a longer time.

Social Media

Everyone is online and social media platforms now become an integral part of businesses marketing. It’s very easy to reach your target market with social media marketing.

Personalization

You have to understand the needs of your customers and do the best to fulfill them. The brand must get really personal, so, it can win the loyalty of the customer and give them a reason to get connected with you.