The content marketing via blog post and email marketing is a very powerful and effective method. But the video marketing it’s much better for your business. If you’re able to tell a completely personal story through videos, people are more likely to develop the kind of emotional urgency that leads them to either feel like they know your product already or like your product enough after they’ve become familiar with it.

You will increase your sales because you’re hitting your prospect on so many levels with so many different signals.

You’re reaching people through emotional and verbal signals in your video. You are also presenting what would otherwise be dry facts in the most potent form of a human to human interaction i.e. the story.

Many businesses and marketers have increased their sales with video marketing because it truly integrates with all the other ways you can promote products, services, and ideas online. It is able to achieve so much in such little time compared to other forms of marketing.

Most importantly, video marketing enables you to build a brand that your competitors really cannot touch. That’s really the bottom line because the one key competitive advantage you get is that there are so many misconceptions regarding the cost, effectiveness as well as the specific complete details of video marketing.

You need to have a plan for your video marketing. Otherwise, it’s going to be very easy for you to spend money without positive results. Your competitors and many marketers know this.

You have to know that if you have a solid video marketing plan and you know how to create the right videos and get it in front of the right audience (Target) at the right time you get the right results.

You will create a great impression and you will increase your sales. Unfortunately, if you were to start video marketing with no clue and no plan you probably blow through a lot of money.

Thankfully, you can use some of the very powerful online marketing blueprints to put together a video marketing strategy that can produce the results you’re looking for. Preferably the resource must not just focus on traffic or video production.

In addition, it should not refer to the common things that everybody else is talking about. Instead, this marketing mastery blueprint should walk you through the whole process.

This begins by selection of a niche, finding the right type of video to produce, learning from your competitors, and give ideas on how to produce videos that your target audience will find compelling and useful.

Video in itself is not magical. Just because you create a video doesn’t necessarily mean that you are going to be rich overnight. You have to make the right video appealing to the right audience in the right sequence so you get the right results.

How to Use Personalized Video for Effective Marketing in 2019

Studies have proven the effectiveness of using video content for marketing over and over again. 90% of customers in one study reported being influenced greatly by videos when making a purchasing decision. Another study showed that this type of content would claim over 80% of online traffic by 2019.

Over the years, business owners have seen their marketing key performance indicators (KPIs) improve as a result of incorporating personalized videos in their strategy. Engaging visual content is very effective in boosting lead generation, conversion rates, click-through rates and much more.

Tips for Effective Video Marketing

With all those positive statistics you know about the power of visual content for marketing, you may be wondering how you can make it work for you. Here are the tips you need to know about the effective personalized video.

1. Customize content

Have you created some written content such as a study or report for your marketing strategy? You can get more out of it by creating personalized visual content, such as a short clip based on this content.

One great strategy is to create the personalized content for emails that you use to promote the content or using the content on your landing pages.

2. Promote events

Are you hosting an event? Whether it is a conference or a product launch, you can create engagement more effectively using an engaging clip. The clip should show your audience the value of attending the event.

You can offer personalized content to recipients invited to an event. This type of content may include:

A ticket that has the name of the recipient on it
A call for the recipient to reserve their space at the event
Your company’s logo

3. Announce the release of a new product, feature or service

Are you about to release a new product or a new service? Do you have something new to tell your audience? A clip is the best way to get the information out. Tell your customers about what’s new in your portfolio. Show them how great the new service or product is and how they can benefit from it.

4. Build a personal relationship

Keep your customers engaged with announcements and messages to celebrate special days or occasions such as their birthdays, mother’s day, and much more. Include clips in emails that are reminders for special occasions and notes to show that you appreciate them.

Include information on special offers or services they can take advantage of during their special day.

Personalized video content is a highly effective way to attract and impress current and potential customers. With an effective video marketing strategy, you can get your message across in a way that your prospects are sure to notice.

P.S.

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