Facebook is changing! Mark Zuckerberg says that “metaverse,” is a virtual reality version of the internet that is the future.
The metaverse, (short for “meta-universe”) is a digital world where the real and virtual merge into a vision of science fiction and allows people to move between different devices and communicate in a virtual environment.
In practical terms, it refers to augmented and virtual reality products and services.
On Monday, Facebook announced that it plans to hire 10,000 people in the European Union to build the metaverse.
“The metaverse has the potential to help unlock access to new creative, social, and economic opportunities. And Europeans will be shaping it right from the start,” Facebook said in a blog post.
Also, Facebook said investing in the EU offered many advantages, including access to a large consumer market, first-class universities, and high-quality talent.
What is the metaverse?
The term designates a cyberspace parallel to physical reality where a community of people can interact in the form of avatars.
The concept was coined by author Neal Stephenson in the 1992 science fiction novel “Snow Crash”. It refers to the merging of physical, augmented, and virtual reality in a shared online space.
Screens, holograms, VR headsets, and augmented reality glasses will allow fluid “movements” of virtual universes in physical places.
A process Zuckerberg likened to “teleportations”.
Facebook has previously announced it would create a product team to work specifically on metaverse-related projects.
“In the coming years, I expect people will transition from seeing us primarily as a social media company to seeing us as a metaverse company,” Zuckerberg said in July.
“In many ways, the metaverse is the ultimate expression of social technology”.
Facebook, the world’s largest social network, has invested in virtual reality and augmented reality, acquiring hardware such as the Oculus VR headset and working on AR glasses and wristband technologies.
It has also purchased VR gaming studios, including BigBox VR. It has about 10,000 employees working on virtual reality, The Information reported in March.
Zuckerberg has said he thinks it makes sense to invest deeply to shape what he bets will be the next big computing platform.
More Details – https://www.euronews.com
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Virtual Reality: Advantages and Disadvantages You Need To Know
Virtual reality (VR) is a new technology and it’s getting better with the help of technology. VR can help you to have a real-life experience of a virtual world that might be similar to the real world.
VR is a bit different from augmented reality (AR).
Virtual Reality: Advantages and Disadvantages
Virtual reality is based on a combination of software and hardware. VR technology can help people in areas such as engineering, gaming, education, media, medicine, eCommerce, etc.
Advantages and Benefits of VR
This technology (VR) has many benefits and advantages. Some of the positive impacts of VR are listed below:
Like A Real World
Virtual reality gives the user a feeling of being in a different world while playing games, watching a movie, etc. VR gives the user the impression of actually being inside the game experiencing every move as if it were real.
Simulation and Practise
VR technology can help people to conduct training and practice by simulating real-world operations like surgery, combat, flight, etc. It’s the best practical advantage of this technology. You can learn to perform operations like fly a plane, drive a car, or a boat, without risking your life.
Details of Locations
Planning a vacation can be a tricky job. But with the help of VR technology, you can get a detailed view of any tourist location and decide if the trip is worth their time and effort.
Shopping and Decision
Virtual reality can help you to shop or to make better decisions. If you like to shop for interior design for your house, just looking at the designs it’s not easy to decide on a perfect match. Virtual reality can put together the designs and the interior of your house for a better decision.
Learning Improvements
VR technology can help to improve your learning abilities. Fields such as content writing and editing can benefit from VR technology. Also, doctors can learn new practices to improve the lives of their patients.
Disadvantages of Virtual Reality
VR technology is very effective but it has some cons.
Low-Flexibility
Virtual reality doesn’t offer flexibility in making changes to the pre-set program sequence. If a student in the classroom wants to raise some questions, in the real world they are free to do but in the virtual world isn’t feasible.
Obsession and Addiction
Many people can become obsessed or addicted to anything if they get involved with it for a longer period. Many tend to like games that allow violence and other illegal activities, but if that turns into addiction they will likely commit the crime in the real world.
Expensive
VR provides a fun and amazing experience but it’s not cheap. VR technology is still expensive to most people.
Isolation
After spending a lot of time in the virtual world, people become addicted to it and tend to enjoy it more there than in the real world. Thus, they spend more time with their friends in the virtual world like in games. This eventually leads them to become isolated from the real world.
Unreal Expectations
Training in the virtual world and real world are entirely different things. Many people cannot give their best when exposed to the real world because any action they take will have real consequences.
If you understand all the advantages and disadvantages of VR technology, then you can understand the meaning of the virtual world and its characteristics.
Virtual reality can be amazing and educational, but also can be addictive and isolated.
Addiction can generate health problems such as depression, anxiety, etc. You need to pay attention if you use virtual reality for games or training.
Many companies, businesses, and even marketers are searching for virtual assistants (VA). A virtual assistant business provides administrative, technical, or creative assistance to companies, entrepreneurs, or small business owners.
Virtual assistant businesses usually offer various services. These services can be social media marketing, email management, blogging, video editing, etc.
Some virtual assistant businesses offer more advanced services like project management, programming, SEO, and finances. These VAs will charge higher rates since their services require knowledge, experience, or a degree.
Here are some effective tips about how to start your virtual assistant business from home.
Virtual Assistant Business – Pros
Low Cost
As a virtual assistant, you will work from home on your personal computer. You don’t need to buy any expensive equipment or complicated applications. All you need is a reliable computer, internet connection, and maybe a few inexpensive apps to make money.
No Need to Have a Degree or Special Skill Set
Many people want to become virtual assistants but they think that they won’t have the necessary skills to succeed.
There are many different types of virtual assistants. They offer services from design to social media assistant and so on.
You don’t need to learn a new skill. Just offer VA services in what you already know well.
Work When You Can
Working as a virtual assistant you can choose the hours you work. Many virtual assistant services don’t require you to be online at the same time as your client. This lets you work on your tasks whenever it’s convenient for you. You work when you can.
Your clients won’t care when you work if you get the job done!
Choose Where You Work
As a virtual assistant, you don’t need to go to an office or workspace. Your clients won’t care where you work from if you deliver their requests on time. You can work from a beach, from a cafe, from a park, or home.
It’s a good idea to have a comfortable area at home (your office) for your VA services. This will boost your productivity and satisfaction.
Choose Your Clients
We’ve all worked with rude co-workers or demanding (crazy) clients in the past. When you work as a virtual assistant, you can decide who your clients are.
If you have negative experiences with a client or clients, you can decide to not work with them again. This freedom of choice will keep you happy and boost your productivity levels.
Virtual Assistant Business – Cons
The First Client – Hard To Start
Virtual assistants usually build their businesses through networking and referrals. If you do well with your first client, they recommend you to someone they know.
But unfortunately, if you’re just starting it’ll take some time to find your first client, as you don’t have a network or a good portfolio.
So, you could price yourself lower than average until you get your first few clients. This way, you’ll have a strong work portfolio when you decide to increase your prices later.
No Employee Benefits
Employee benefits are incentives like sick days and health insurance that are offered to workers by their employers. when you start your virtual assistant business, you become a freelancer or independent contractor.
You will have to pay for your insurance plan and losing income on sick days.
Effective Tips to Start Your Successful Virtual Assistant Business
Decide What You Offer
The first thing to do is to decide which services you’re going to offer as a virtual assistant. Don’t try to offer many different services. If you try and do too much, you won’t be able to deliver on time and will lose your clients.
You can determine which of your services are more profitable and focus on these specific services.
Choose an Industry (Niche) to Focus On
It’s a very good idea to focus on a specific niche or industry as a newbie virtual assistant.
It’ll be easier to establish yourself as an expert and build a specific client base.
You Need a Name for Your Business – Brand
You need to have a name for your business. Important! This is your brand and your business be known by the name you choose.
Most virtual assistants just go by their name, but some decide on an effective, catchy name, for their new business.
Branding Advertisment Copyright Value Profile Concept
Make sure it’s easy to pronounce and simple enough to remember. You don’t want to confuse your clients.
Very Important! You need to have a website for your business. So a name (Brand) and a domain should go hand in hand.
Find Leads and Clients
When you start your business as a virtual assistant, potential clients aren’t going to come to you. You’ll have to find them.
Start with your existing network.
Start with people you already know. Is an excellent way to find your first clients. As they already know you, they’ll be more willing to help you – even if you don’t have any prior experience.
You can find potential leads through social media, (LinkedIn is very important), freelancing websites, or job postings.
Create An Effective Marketing Strategy
Your virtual assistant business will never succeed if people don’t know about it. You need to market yourself to get more clients and earn more money.
You can advertise on social media channels like Facebook or LinkedIn, listed your business on Google, and search your local market.
You might need the help of a marketing specialist to identify your target market and develop a tailor-made plan for your business.
Ask for Referrals and Testimonials
Important Tip! You need to keep your existing clients happy and ask them to refer you to their network. You can ask for client testimonials.
Use these testimonials on your website and social media profiles to generate more interest. Remember, word of mouth marketing is still the most authentic form of marketing.
Remember! Running your online business as a virtual assistant isn’t easy. You need a successful marketing plan and hard work to find clients and keep them happy and satisfied.
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A virtual office is a service that provides a business owner or an entrepreneur all the perks of a physical office. (an office address, telephone number, administration services, access to meeting rooms, etc).
The virtual office is a very popular and low-cost solution for freelancers and entrepreneurs who work from home but want a professional business address for their company.
It gives business owners all the benefits of a ’brick and mortar’ location without the expense of a physical office. A virtual business address can help you to add credibility to your business. So you can attract more clients or customers.
Benefits of a Virtual Office
Here are some effective benefits of a virtual office you need to know.
Professionalism: Home offices are becoming more and more popular. But for those who looking to attract more traditionally-minded corporate clients, it’s very important to have a dedicated office address and contact details.
Location: With a virtual office you will get a reputable area code address. It’s an effective way to reassure clients that your business is legitimate.
Meeting Spaces: Virtual office packages provide access to high-quality meeting spaces for face-to-face client meetings and conference calls. Also, the communications services, such as video conferencing, that you rent are more reliable than those which can be used via the web for free.
Flexibility: Business owners have the option to work from multiple locations (locally or internationally). Your virtual office can be wherever you are if you’ve got the devices you need with you.
Efficiency: Working from home while using a virtual office you save time and money. You avoid spending money on a daily commute.
Budget: A virtual office saves you more money because there is no need to rent physical space, buy equipment and furniture, or hire a receptionist.
Communication: A dedicated business telephone number, answered by a professional receptionist, ensures smooth communication with all clients.
More Free Time: Teams working virtually typically have the benefit of more free time and flexibility.
Productivity: Less time spent commuting to an office means more time to spend working on your business.
Similarly, with a virtual office, you’re free to find a place to work that suits your needs and increase your productivity
Virtual offices are typically ideal for small businesses, start-ups, new entrepreneurs, but they can also work well for larger companies where many employees work remotely.
Don’t forget that remote work is already a trend for many companies big or small.
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Digital Marketing: Virtual Reality in Marketing – The Future
Virtual Reality is still a new concept, and many business owners don’t know how to create a marketing campaign based on this innovative technology. However, it is the future, so you need to know about it.
Branding and online videos are very important tools to promote your business. Discover the future of virtual reality and how it will change the digital marketing world and online businesses.
Virtual Reality – New Interaction
Virtual reality (VR) is a technology that is based on a 3D system and a computer-generated simulated environment that can be explored and interacted with by a person. Once the individual goes into the virtual environment, they can interact with the system in a real way that gives them the illusion of actually being there.
They can manipulate objects and interact with the system to find information, shop, or perform tasks that would be impossible in the real world.
Virtual reality, itself, is the technology and computer system that allows the simulation to occur.
Augmented Reality Marketing
Augmented Reality(AR) technology is quickly gaining popularity. This latest technical innovation adds layers of computer-generated enhancement on top of existing virtual reality to make to look more meaningful and realistic, giving users an ability to interact with it.
AR is used to pop out 3D emails, photos and even text messages on mobile devices. Augmented Reality is all set to revolutionize the marketing world.
Virtual reality has been used in some different fields of industry.
Medicine
Space exploration
Science
Gaming
Military
The Arts and Entertainment
Google Glass was an invention that attempted to use VR to a greater degree and make the technology available to a wider audience. While Google Glass was not as successful as Google had hoped it would be, it may have set the ball rolling toward the invention of other similar objects and devices that promise to take the future of virtual marketing to new levels.
The Human-Machine Interface
When we talk about virtual reality, we need to know about the human-machine interface. The ability to enter the computer world and be a part of the digital environment is a revolutionary act.
There have been other ways that humans interacted with computers in the past such as virtual chatbots, simulated military operations, and interactive voices and characters, but never before have we had so many different ways to live, interact, and perform in the virtual environment.
Virtual and Augmented Reality in Digital Marketing – The Future
No one knows the future exactly. But we can see a trend toward using virtual reality on a higher level shortly. Here are what most experts think we will see in augmented reality marketing strategy soon.
Virtual assistance – Chatbots
Online chatbots will be even more helpful and integrated within the entire online eCommerce shopping experience soon. With VR components that will aid in the immersive shopping experience, virtual reality will be more customer-friendly, high-tech, and effective in finding the customer what they want.
This may increase the level of conversions for eCommerce businesses in the future because the experience is so immersive that the customer is more likely to purchase.
Shopping with VR glasses
Future computer and internet platforms will embrace the virtual reality experience and the use of external optics and add-ons such as virtual reality glasses and many other technologies we will see in the future.
Developing content for VR users
With the increased level of VR use that is set to come down the road in the future, advertisers and business owners will need to improve their content that will be appropriate for virtual reality users.
Some content will stay the same, but the interactive components such as finding items in your store, making lists, communicating with others on the platform, and similar tasks will need to be developed in a way that will work with the virtual platform.
A Greater level of immersion
One of the advantages that most business owners see regarding virtual reality is the potential for a higher level of immersion in their content. Immersion is the act of becoming more involved and engaged in the content that users see or interact with.
When they are actually in the environment itself and interacting with people and things within that environment, they are more likely to become immersed in the experience.
This will usually lead to more actions that customers will perform, including an increase in conversions.
More 3D content
There will be a need for more 3D content since this is the format that virtual reality thrives in. Content creators and business site owners will have to be aware of how to interact with and present material for online users in a world that is based on digital reality.
New VR standards
You will see new standards being created regarding the concepts and application of virtual reality in the future to fit the growing need for adaptation to the new technology.
Many methods and trends in digital marketing will change. But the content will still be a necessary component of reaching customers in a personal way. Virtual reality is a great tool, but it is not something that your customers will always be on or will use all of the time.
While some believe this, it will likely not happen since people have a limit to how much they want to immerse themselves in this fascinating but “unreal” environment.
The human experience and human connection are what people most value.
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