Viral marketing (word-of-mouth marketing) is a very effective and successful strategy to promote your business. You need to use tips and trends, to get the target audience talking about the brand and spread information about it to other people.
Traditionally, viral marketing was a person-to-person recommendation. These days with the increasing impact of social media, viral marketing is mostly related to social networks.
Viral Marketing Stats
74% of consumers say they rely on word-of-mouth when making purchasing decisions
92% of consumers believe that suggestions from their friends are very helpful
88% trust online reviews as much as they trust the recommendations from their friends
The main benefit of using viral marketing is building a community.
You need to generate engagement with your community.
Viral Content Tips
Value. Value is a necessity for your business. People need value and solutions for their problems, no, ads and hard-sales.
Simple and Interactive. People love simplicity. One way to solve this problem is to create interactive content.
Effective Tips to Create a Viral Marketing Strategy
Use The Right Social Media
Every social media platform has different age and gender ratio. So you need to use the right social media platforms. Discover where is your target audience and what type of posts they like.
Spend some time and analyze the platforms you will be using in your viral marketing campaign. This will help you create a viral marketing campaign that is in sync with the audience that uses the platform of your choice.
Use Analytics to Discover Ideas and Interests
You can use the Analytics tab of the social network of your choice and discover the preferences of your target audience.
If the content resonates with their preferences and interests, they will be more likely to share it.
Use Trends and Hashtags
You can follow the hashtags, which are the indicators of current trends on social media. Also, personalization and interactivity will remain the main trends in content marketing for the future, as they have a big impact on engagement rates.
Your main goal should be to create the content that resonates with your target audience.
Make sure you choose the right platform and the right content to match your target audience’s interests. Don’t forget that your content should be valuable, and easy to distribute. This will increase the chances of your marketing strategy to go viral.
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Micro-influencers are known as a low-cost and very effective (high-ROI) marketing solution. Once you have decided to work with micro-influencers for your campaign, you need to build a successful strategy to achieve your marketing goals.
Here are some effective tips about how to create a viral marketing campaign with micro-influencers.
Set Goals – KPI
As with any marketing strategy, yours should decide what you want to achieve and how you will measure success. You need to set goals and key performance indicators (KPIs) for your campaign.
When selecting micro-influencers for your campaign, you should look for three things: relevance, engagement rate, and authenticity.
Relevance
One of the most important tips is their relevance to your niche and brand. It is important to know if their followers include your target audience.
Micro-influencers usually have loyal followers who trust their opinions and recommendations. Even an influencer with a small but more relevant fan base can help you to generate more sales.
Engagement rate
You need to check the average number of interactions that occur in their posts. This can also help you analyze who engages with their posts and if the influencer has an engaged community.
If you want to find influencers with real engagement, you can look for them on influencer communities. It allows you to search for influencers by their niches and the number of followers they have.
You can also look at their engagement rates, the types of content they create, and their past collaborations.
Authenticity
Influencers with many followers can ask a lot of money to promote your brand. But a lot of influencers are using black-hat methods to generate more followers. So don’t believe the numbers!
One way to detect fake followers is to look at their engagement rate. You need to check the authenticity of their profiles and engagement by reviewing their social profiles.
Create Content
You can create content and ask influencers to publish it, or you can let the influencers do the work based on your campaign brief.
Influencer-created content
Influencers get maximum creative freedom when you allow them to handle content creation. You just provide them with a guideline and some general direction about the kind of content you expect from them.
Influencer-created content is more likely to be engaging and impactful.
You need to have a review process when negotiating content usage rights with your influencer partnerships. You need to review, analyze, request changes, and approve content before the influencer publishes it.
Also, you can further optimize your influencer campaigns for better performance.
Very Important! influencer marketing campaign success is not really about the number of followers and likes, it is the engagement that matters.
Micro-influencers offer the best combination of broader reach and relevant engagement. They have fewer followers, but their audiences are loyal and highly engaged.
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Viral Marketing: How to Create a Successful Strategy [Infographic]
Viral marketing (word-of-mouth marketing) is a very effective and successful strategy to promote your business. You need to use tips and trends, to get the target audience talking about the brand and spread information about it to other people.
Traditionally, viral marketing was a person-to-person recommendation. These days with the increasing impact of social media, viral marketing is mostly related to social networks.
Viral Marketing Stats
74% of consumers say they rely on word-of-mouth when making purchasing decisions
92% of consumers believe that suggestions from their friends are very helpful
88% trust online reviews as much as they trust the recommendations from their friends
The main benefit of using viral marketing is building a community.
You need to generate engagement with your community. But you need to keep in mind that not all content goes viral.
Viral Content Tips
Uploading content with a trending hashtag is a good strategy, but it won’t make your brand go viral. Here are some tips you need to know.
Value. Value is a necessity for your business. These days more and more consumers are looking for brands whose content provides more value than entertainment. People need value and solutions for their problems, no, ads and hard-sales.
Simple and Interactive. Many brands struggle to create simple, interesting, content. People love simplicity. One way to solve this problem is to create interactive content.
Effective Tips to Create a Viral Marketing Strategy
Use The Right Social Media
Every social media platform has different age and gender ratio. So you need to use the right social media platforms. Discover where is your target audience and what type of posts they like.
Here are the stats about the most popular social networks:
Facebook. This platform’s main audience is dominated by males (56% male to 44% female). The dominant audience is 25 to 33 years old.
Instagram. Instagram’s main audience is females, but the difference between female and male audiences is insignificant (50.9% to 49.3). As for the age, the majority of Instagram users are 18 to 34 years old.
Twitter. Similar to Facebook, Twitter’s audience is dominated by males (62% to 38% of females). Twitter also has the biggest age span, as the majority of its users are 18-49 years old.
YouTube. There is no significant spread in the percentage of male and female audiences on YouTube (68% to 67%). As for the age, the majority of YouTube users are 15 to 28 years old. There is also a big percentage of older users on this platform.
Spend some time and analyze the platforms you will be using in your viral marketing campaign. This will help you create a viral marketing campaign that is in sync with the audience that uses the platform of your choice.
Use Analytics to Discover Ideas and Interests
You can use the Analytics tab of the social network of your choice and discover the preferences of your target audience.
Your followers will be the primary recipients of your viral content. If the content resonates with their preferences and interests, they will be more likely to share it.
Use Trends and Hashtags
You can follow the hashtags, which are the indicators of current trends on social media. Also, personalization and interactivity will remain the main trends in content marketing for the future, as they have a big impact on engagement rates.
Your main goal should be to create the content that resonates with your target audience, to which they can relate, and in which they can recognize a certain value.
Make sure you choose the right platform and the right content to match your target audience’s interests. Don’t forget that your content should be valuable, and easy to distribute. This will increase the chances of your marketing strategy to go viral.
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Video Marketing: Tips on How to Create Viral Videos
The difference between a video marketer who has no or little success and a video marketer with massive viral video marketing success is innovation. The average video marketer doesn’t innovate, they look at other successful YouTube channels in their niche and copy exactly what they see.
Innovation is a necessary part of a killer content strategy. Being innovative doesn’t mean you need to be 100% original. The greatest innovation comes from taking the best tips, strategies, and ideas that have already been done and combining them in a new, effective, way.
Here are several tips and strategies about how to create viral videos.
Knowledge and Innovation
The best way to create viral videos is that you know about what is currently working. Research, analyze, and break down the video content until you understand why it is successful.
Research successful creators (video marketers). Figure out why. Look at their video comments and what their audience say they love about their content.
Discover what works and why. How can you make an idea better and unique? Spend time on these and analyze your competitions.
Research Outside Your Market
If you stay inside your niche while researching, you will only be seeing a limited scope of possibilities. Research outside your market. Look at the leaders in totally different niches. What makes them successful?
As a content creator, you have to innovate if you want to be better than average. Learn how to remix the right way, and you’ll be generating ideas and great viral content.
The Infotainment Strategy
The secret to creating a successful viral video marketing or teaching your audience is Infotainment. Informing plus entertaining refers to the content that teaches your audience something while also being extremely entertaining.
Also, you can use teaching and emotions. When done correctly, this combination is more likely to result in viral content for it has all the necessary ingredients for going viral.
If you create content and incorporate entertainment, amazing things will happen.
Higher Sharing Potential – The chances of your content being shared becomes much higher.
Greater Audience Impact – The things you are trying to teach are more likely to be digested, remembered, and implemented. This simply means you have a greater impact on your audience.
Massive Audience – You create a massive audience of devoted fans.
Don’t forget that information alone is boring. Nobody wants that. Find a way to make your content emotional, personal, inspiring, motivational, anything that can bring emotion out of your audience.
Create Engaging Content
If your video content is not engaging most people will click away from your video. Remember, this is social media, not a movie. For the most part, people are not willing to sit to something that has a slow build-up especially if they don’t know you.
If you already have a big audience, you can get away with more, but if you don’t, you need to make sure that the first 15 seconds will hook someone who has never even heard of you before. A great hook makes a viewer feel like they have to keep watching.
Emotional Response
The golden rule of viral video marketing is to elicit an emotional response. This doesn’t apply to videos only but applies to all content. The best videos elicit emotion from you, happiness, sadness, anger, nostalgia, hope laughter, inspiration, and much more.
Emotions generation isn’t luck, there a science to doing it effectively.
This is critical as you need to elicit some sort of strong emotions from your viewers. It doesn’t matter what the emotion is.
You need a unique perspective. You just need to explain your message in a way that isn’t immediately obvious. When it comes to having a unique perspective don’t be afraid to get weird or somehow strange.
Tell a Story
Stories plant ideas, emotions, thoughts, and lessons in us. Stories are how we think and process the world. Stories bring us together in ways that share our common experiences, and for that reason, they are very powerful. To connect with people, you tell a story.
These traits elicit emotions, challenge emotions and you will hook people. Have a unique perspective, and people will give you their attention. Tell a story, and you will plant people’s basic desire to connect with others. Incorporating these traits results in increased shares and views.
Think Big – Optimistic
Viral video marketing success requires that you think big and you are an optimist. Always find joy in the journey. See challenges as chances to learn, to improve, and even to have fun.
When you find joy in your journey, you enjoy creating content without being pinned down by whether or not you will succeed. You constantly experiment with new ideas even if they fail because you like doing it. Moreover, always have fun and remain optimistic every step of the way.
Creating quality content it’s pretty difficult. Content is an art, and to consistently create shareable and viral content, you need to go through and test many of your ideas before you hit on the one that works.
Thinking big is trying to hit a million views of your video, but not just trying but planning and working to make that happen. If you think small, you’ll stay small. If you think big, you can grow your business and brand as big as you want.
However, you need to ensure that your content is good enough to go viral. Remember, failures are part of the process.
You have to experience a lot of failures to learn to succeed. Facing an obstacle is a good thing. Keep a positive attitude and view each failure as an opportunity to learn something new.
![Viral Marketing Tips: How to Create a Successful Strategy [Infographic]](https://www.singlegrain.com/wp-content/uploads/2019/11/A-to-Z-of-viral-marketing-IG-e1572990953556.jpg)
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