Tag Archives: trends

Guide: Content Marketing Trends for 2018 – 2019

Guide: Content Marketing Trends for 2018 - 2019
Guide: Content Marketing Trends for 2018 – 2019

 

Here is a list of the top content marketing trends for 2018

Interactive content

Customers are overwhelmed by the common and persuasive content being created by companies or brands. Today’s audience is smart enough to guess the promotional writing. This is why the marketers are looking for more innovative ways to connect with their target audience.

The marketers now are using the interactive content because is new and more effective.

Social Media Platforms

There is a change in the social behavior of consumers. This can be very helpful for marketers as social media platforms are considered to be the best way to influence the target audience.

Facebook and YouTube have this advanced feature of 360° videos and brands and marketers have already begun to use it. The modest way to ride this particular trend is by using the Facebook Live or Twitter strategy.

You can have the tutorials for your target audience, or entertaining videos about topics that are in trend or they are interested in, using any of the social network’s live streaming feature.

Email Marketing

Emails were never dead and only asserted to be so. Many large brands and companies still run vital campaigns on emails and get excellent results. Usually, big firms still use the newsletter things and check their emails from time to time, so using email as a marketing tool is still effective.

Videos & Visual Marketing

Many brands and companies rely on only in the “viral” video strategy and do not consider the value in a constant visual marketing effort.

Visuals, generally, are more popular to receive more engagement and empower better retaining in a memory, so this strategy can help you stay in the minds of your target audience for a longer period of time.

Influencer Content Marketing

Influencers can influence many people because they have their own big target audience and they can influence them easily

Live Content. The New Trend

More brands and marketers are now building and engaging with live streaming video content. Facebook Live, Snapchat Periscope, and other such platforms are making it very easy for brands to host events, tours, tutorials, product manuals, and several other contents.

The Marketing Trends in 2019

Here are a few trends you need to know about for the next year

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional touch.

The Emotions have a great role in the buying decisions of the people. As you know the people buy with emotion not logic!

AI – The Future of Machines is Here! – Artificial Intelligence

According to statistics, soon machines will be decisive enough to make strategic marketing decisions. All you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies.

These strategies will be in sync with your customer behavior patterns. AI will change the marketing in the near future.

Automated Chatboxes

Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients.

Voice Search

A research report says, 65% of smart speaker owners say that they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of online surfing.

Content – Is Still The King!

We read articles, blogs, newsletters, on a daily basis. But what if you don’t find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, and lean. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

15 Awesome Web Design Trends in 2018 [Infographic]

15 Awesome Web Design Trends in 2018 [Infographic]
How to create a new awesome website for your business. Want to know the key features required for success in 2018? 15 web design trends for success in this infographic.

8 Online Marketing Trends for Your Business

8 Online Marketing Trends for Your Business
The digital marketing trends have changed the way of online marketing for all the businesses. The people will take more interest in digital transactions, online products buying, advertising,

 

The digital marketing trends have changed the way of online marketing for all the businesses. The people will take more interest in digital transactions, online products buying, advertising, etc. It will boost the interest of people in the digital world and adopt the trends for all online marketing needs of them. People like to follow the online marketing trends. It’s something like fashion!

Most of the companies already know the effectiveness and ease of online marketing. Also, they noticed the impact of digital marketing trend making easier to find potential customers around the world along with more business leads.

By keeping all such facts in mind, there is a great boom in digital marketing trends in the next years.

Here are the 8 online marketing trends you need to know about

1. The Popularity of Video Ads

The video advertisement is getting huge popularity these days. Most of the companies have been promoting their products and services through video ads that are adding more value to the digital marketing campaigns of the businesses. As you know people love the videos more than text.

2. The Mobile Phones over Desktops

Before, was the era of desktops used for manipulating any computing or internet works. Now, you will find the complete dominance of Smartphones with internet facility over the desktops used for generating online traffic and money transactions as well. The people use their phones to search online.

3. The Use of Mobile Apps will Grow

Most of the people love to use the internet on their mobile phones. Most of the brands have launched mobile apps on their websites to download. It will enhance the interest of users in using applications of their favorite brands in mobile phones for product buying, payments, billing, account optimization, etc.

4. The Success of Social Media Channels

There is a great boom seen for promoting things on social media platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. Most of the firms are using social channels for promoting client’s businesses websites, products, and services. Also, the common people and businesses take advantage of social media websites to do branding of their achievements and daily updates to make the world aware of new discoveries.

5. The Era of Smart Devices

Now it’s the era of smart devices (not only phones) which will be loaded with the latest technology features and automated functions that help marketers and common users to fulfill their needs through one device.

6. Importance of High-Quality Content

Promoting things online, there is a quality content required. You will find a great demand for high-quality content to promote websites, products, services, etc. Also, the search engines like Google love the fresh and high-quality content.

7. Growth Hacking

With continuous use of social media channels, viral marketing techniques, and other organic ads, it may lead the scale of growth hacking in internet marketing.

8. Quality services are The key to Success

The online marketing trends will be quality focused. Most of the brands will give preference to the quality work because the people like and appreciate it