Here are a few trends that will affect digital marketing, businesses, and the online world.

Video Marketing

One of the most effective digital marketing techniques next year will be video marketing. According to a report, 80% of the online content will transform into a visual representation. It will give an overview of the product and services with a tint of entertainment and humor.

Since the adoption of smartphones and social media platforms video is preferred as one of the best ways of marketing a product. A short video not only communicate a message effectively, but it is also capable of giving your campaign an emotional touch.

AI – The Future of Machines

According to a report from Adobe, soon machines will be decisive enough to make strategic marketing decisions. Imagine all you have to do is to store all your data in a machine server and you will get suggestions for your marketing strategies.

These strategies will be in sync with your customer behavior patterns. AI will change the face of marketing immensely in the near future.

Chatboxes – The Smart Robot

Chat boxes are one of the most widely implemented applications of Artificial Intelligence. Not just they display results at a faster rate, also chat boxes are humorous and offer a personalized experience to the clients. Moreover, in a recent report from IBM, 85% of all the customer service interactions will be done by machines by the end of this year.

Voice Search

A research report says, 65% of smart speaker owners say that they don’t want to go back to a life without a voice-controlled assistant. Smart speakers will change the ways of data surfing.

All the SEO you do on your website must rely on voice commands as well.

Content – informative

We read articles, blogs, newsletters, on a daily basis. But what if you don’t find genuine content which you can trust? Content is not just about facts and figures, it must be easy, clean, informative. In the year 2019, content will have the same importance which it had earlier. It makes a data set trustworthy and genuine though any media.

Mobile Applications and Businesses

The high earning is turning more businesses to mobility as with low investment in mobile applications helping them to create revenue. The mobile app development has led the businesses to build effective apps which aid in promoting the services they offer and engaging easier the customers.

Here are five industries that use mobile applications and increase their profits.

1. Healthcare

M-health app makes the services faster and cheaper than ever.

Providing omnichannel access to the patient’s data that’s making the treatment easier. Help patients with remote testing, e-prescriptions, and telemedicine services.

Management of health records becomes easier. Clinical communication is made faster with instant messages or in-app calling; healthcare education and training become mobile and can be given anywhere.

1. Travel and tourism

The mobile applications have changed travel and tourism completely.

85% of the people leverage mobile apps to plan their travel in the leisure hours.

With the advent of mobile apps, the travelers no need to dig deep through the different leaflets, brochures or guidebooks or end the hassle of standing in long queues with online ticket booking, hotel booking, knowing local attractions, destination details, and food outlets.

Easily locating the travel destination with mobile GPS services and online payment enhance the users’ travel experience and enrich the engagement.

It’s a powerful weapon for travel agencies to allure customers, better sell the travel packages and launch the marketing campaigns to improve the visibility in the market.

1. Banking and finance

The mobile apps have become a very effective tool for the banking and finance industry future. The mobile app strategy has become another way to upsurge customer engagement, improve customer acquisition and enhance retention.

According to research, the 2 billion people will be using mobile banking by 2019.

The investing has changed and more customers banking on mobile apps to track, trade and spend through a user-friendly and secure interface, which means half of the bank and finance customers would increasingly prefer the digital services.

1. Fashion

The fashion industry with mobile apps provides convenient access to fashion apparel, accessories, boutique items and other things to the customers.
The mobile phones right in the hand of customers alleviate the need to move to the fashion outlets or try the outfits with advanced technological innovations.

The customers get updated about the new arrivals, browse the inventory offline, view the detailed description of the products anytime, and check out speedily. The M-commerce channels also enable the customers to easily locate the fashion outlets and get directions to the store.

The shop can check the stock availability on hand without wasting time searching the item on the shelves. Also, the earlier reminders about the products that are low in inventory alert the owner about the items low in the stock and don’t let the item run out-of-the-stock.

1. Media

With mobile apps, the customers who are not interested in reading the marketing collateral would listen to what businesses are offering through engaging audio, video or multimedia content. Knowing the customer’s response to the business advertisements becomes easy to track and manage as opposed to traditional print and media advertising.

The mobile apps provide many advantages to businesses. Reach their target market easier, better connect with the customers and grow the profits.