Search rankings can generate revenue growth. To achieve this, you need to know the 2021 SEO trends and tips. Search engines continue to change their algorithms. The old SEO practices are constantly being replaced by new ones.
Search engine optimization (SEO) is a necessity for online businesses. No matter what is your niche or target market, the competition is pretty high. If you’re looking for a product or service on Google (or another search engine), thousands of websites will appear on your search results (SERPs).
Users rarely view the second page. Even on the first page, only the first three or four results are viewed.
So if you don’t optimize your site, it will not get visits, and your business will not generate leads and sales via organic traffic.
It’s important to know the latest trends in search engine optimization (SEO). The parameters and algorithms of search engines (Ranking Factors) are changing pretty fast. It’s a big headache for websites and businesses.
- Core Web Vitals (New Ranking Factor in 2021)
Google announced a new change in its search algorithm (Again!). In 2021, a new ranking factor (Core Web Vitals) will measure the health of a website and especially the user experience (page experience).
Google is trying to provide the best possible experience for users. (Google is trying to generate more problems for websites and businesses).
Google focuses on ranking signals that reward owners of websites that offer a better user experience. To help homeowners achieve this “best web” goal, Google has introduced a new way to evaluate the page experience in the form of essential web signals.
Core Web Vitals is a way to measure the quality of the user experience.
— Surprise! If you want to avoid SEO troubles and Google headaches, it’s better to use paid ads, forums, and sites like Quora, to generate traffic and probably sales.
- Voice Search
These days many people are using voice search. Voice search means to search by pronouncing words instead of typing them. Stats show that more than 33 million voice searches were conducted in 2017. Also, reports show that more than 25% of queries via a mobile device are voice searches.
- Influencer Marketing
Influencer marketing keeps growing. Reports show that many companies and brands are using (pay) influencers to improve their SEO. The trend (influencer marketing) is very important for brands dealing with beauty, fashion, travel, lifestyle, and e-commerce.
Many online users like and want authentic information from reliable sources. They don’t like boring ads and promotions. Influencers are considered credible and reliable.
Influencers will help you to increase your online presence and generate traffic. The backlinks you get from influencer sites also show authority over Google and improve your SEO efforts.
But you need a budget and effective planning to ensure maximum return on your investment. Influencer marketing is pretty expensive for small businesses.
- Video Content
These days video content is very important for your SEO strategy (and digital marketing). Google loves video content. Videos have more possibilities to appear on the first page of search engines.
Stats show that the probability of videos appearing on the first page of SERP is 50 times higher than that of text web pages.
Google says that video is a good sign of quality content. Important! Don’t forget that Google owns YouTube. (It’s not very innocent the love for the video!)
It’s very useful to use video content to complement existing content on your website. Free, higher, targeted traffic is guaranteed when Google indexes your video content.
- Long and Quality Articles
High-quality content is a necessity for your website if you want to achieve higher rankings. But quality alone is not enough. The amount of your content also can help your rankings.
You need to create content with quality and proper length. Many SEO experts say that the minimum length of your content should be about 2000 words.
So you need to create long, high-quality content. Make sure your articles can answer the most likely questions your audience is supposed to ask. (It’s better to become a Prophet or a Magician than a website owner!)
High-quality content will keep visitors on your page for a long time. Google values this factor because the time you stay represents how much users appreciate your content.
- Mobile Optimization
The majority of people are mobile users. Smartphone users to be precise. Stats show that 88% of Internet users use mobile phones to access the web. Many transactions these days are done via smartphones.
Google has switched to mobile-first indexing. The Mobile-First will become widespread for all websites around the world in March 2021.
Google and other search engines are “promoting” the mobile search experience. Mobile optimization is crucial if you want to improve your rankings in 2021.
When optimizing voice search, you also need to optimize mobile searches.
— Surprise! Google probably thinks that website owners are Super-Heroes and they can change their websites every day or month. Many business owners and website owners are bored with Google’s algorithm changes. Already many people are using social media as search engines. Pretty soon many people will avoid using Google and their Freakin’ algorithms!