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Social Media: 9 Marketing Tips for Beginners

Social Media: 9 Marketing Tips for Beginners

Many marketers and experts say that social media marketing is essential to promote and grow your business. But you need to know what to do. Viral content, hashtags, and promotion are only a part of your strategy. You must improve your online presence and become active on social media if you want to succeed.

You do not need to become a social media expert. But it’s important to know tips and techniques about social media marketing. And also you need to become comfortable when promoting yourself and your business.

Social Media: Marketing Tips for Beginners

Here are some useful tips about social media and marketing tricks for beginners.

  1. Add Contacts – Connect With People

Add 2-5 contacts per week on LinkedIn, Twitter, or Facebook. It’s a great way to connect with people in the same niche or interests. If you add people to your network, you will have more opportunities to promote and grow your business.

  1. Use Forums

Find forums in your niche and create an attractive profile. Introduce yourself and use the private messaging features to introduce yourself to other members.

Attention! Don’t sell. Once you have made contributions, then you can share your products or services with the other members of the forum. Also, it’s important to help and provide value to the members of the forum.

  1. Focus on Interesting Blogs

Focus on influential and interesting blogs in your niche. (Don’t waste your time on untrusted blogs). Comment on these blogs. Then you can email the author to let them know how much you enjoy their blog.

If you have created attractive posts, you can email them to help you to build backlinks.

  1. Find Micro-Influencers

Find micro-influencers in your niche. You can find this information on their profile page. Add them to your contacts. Most of the active users (micro-influencers) also have profiles on other social media platforms. So you can increase your followers and your online presence.

  1. Use YouTube

Create videos for your business and upload them on YouTube. Build backlinks to it. You can generate traffic and increase subscribers on your YouTube video channel. As you know YouTube is the second larger search engine.

  1. Use Translations – Translate your Articles

If you submit articles to Quora, use the same title and description and translate it to another language. You can generate a lot of traffic and links. You can use a quick translator (free and paid) to make this super easy.

  1. Track

Stay away from the over-hyped social networks that don’t drive traffic or influence people. If social media can’t get you decent traffic or links, don’t waste your time. It’s important to track your work and make sure you see where results are coming from.

  1. Use Quora

Answer 3-5 questions per day in your niche on Quora or another Q&A site to become an authoritative source. Then promote your website to attract traffic and interested people. Many people are using Quora every day to find answers. Provide answers and value to get traffic and even sales.

  1. Use Search Engines

You can use Google, Yahoo, or Bing to search for your name and your company. See where people are talking about you and join in on the conversation. Use high-quality articles or videos to promote your business. Also, you can use gift cards or giveaways to attract more visitors.

Make your research to find more tips and techniques about social media marketing. But don’t forget that you need to become more active and help your followers to build trust and long-term relationships.

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Social Media: 25 Tips on How to Capture Attention [Infographic]

Social Media: 25 Tips on How to Capture Attention [Infographic]

You have few seconds to capture your audience’s attention before your message gets lost in the ocean of messages. If you know how to capture attention on social media, you can create a successful marketing campaign.

Social Media: Tips on How to Capture Attention

Here are some tips about how to capture the attention of your target audience on social media.

  1. Profile Photo

Your profile photo is the first thing people will notice about you. Optimize your photo according to the actual audience you are targeting for. Determine your audience and research their demographics and figure out which avatar will attract them.

  1. Profile Optimization

Many people left their profile empty or unrelated to how they want to position themselves in social networks. People want to know something about you.

Optimize your profile according to the details of your audience. Give them the answer they are searching for in your profile. Your profile is probably the first invisible conversation your prospect has with you. You want to make sure that delivers value.

  1. Fresh Content and Value

Provide fresh content and value to your followers. Create interesting and fresh content on regular basis. Focus on delivering values and ideas, these are usually welcome. Allow them to follow you.

  1. Use Social Media to Extra Exposure

Make more accounts, link, and point from one profile to another. Promote your LinkedIn account on your Facebook, Tweet your Facebook share, share your Linkedin article, let the messages exchange. It’s not only the extra exposure we are going after, but the different ways you can express yourself. Each social media platform delivers your message differently.

  1. Be Active and Socialize

Add friends, subscribe to other people’s channels, follow any relevant user, brand, or company. Also, join relevant groups. These actions can bring you extra attention.

Socializing also enables you to familiarize yourself with the group or networks you join. The more you socialize, the more attention you get.

  1. Use Viral Trends

Meme jokes, for example, are just a drop in the sea of viral trends. join the crowd and see what’s trending in the last few days. Provide a viral trend to the crowd and attention will boost.

  1. Responsive

You must be responsive. Interact with your followers to gain consistency in your campaign. Social media marketing is all about frequency and lets them know you are there 24/7.

  1. Personalization

Facebook has a feature of mentioning somebody in the comment, while the mentioned person gets notified about it. The same goes with Twitter. This is the way to use personalization with anybody from your group.

Participate in discussions and always be there for your audience.

  1. Provide Informative Content

Link out to relevant articles, blogs, videos, websites, etc. regularly. You will act like as a source of information, only recommending the best. This not only covers up when you are lack ideas but also presents yourself as an expert in your niche.

  1. Share Success Stories

We all love to hear a word or two about someone’s way to the top and how successful they are. This is another great tool to get attention. Keep sharing success stories. Also, you can share testimonials from people successfully achieving results with your product or services.

  1. Use Discounts and Offers

Happy hours, discounts, offers, all of them capture attention. People love paying less or get something for free. It’s a great way to capture attention and generate traffic.

But don’t put it too much and make sure it appears from time to time.

  1. Share A-List

Regardless of your target audience, there are tips and tricks to let them know about. Write an article or link to the blog where they can find useful advice and tips on how to get something done. (how-to articles or videos)

Find tips and tricks relevant to your marketing campaign and have your audience know about it. A list of tips like this always works.

  1. Share Solutions and Recommendations

Share solutions that could help your target audience in achieving their goals easier or quicker, is a great attention booster. Make sure your recommendations are personally tested, checked, and reputable. A bad recommendation is too costly.

  1. Ask Your Audience

Ask your audience about your offer, marketing campaign, or service. Ask them what they do like and what they don’t like about your company or business you run. Besides being a great way to catch attention and seek feedback from your audience, it also makes them anticipate the value they will get from you.

More Details.

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Video Marketing and Social Media: 8 Strategies You Need To Know

Video Marketing and Social Media: 8 Strategies You Need To Know

Marketers and brands have started using videos for their campaigns a long time before. They embedded videos on their websites. But the strategies are changing because of social media popularity.

Marketers and brands are now focusing on big platforms like Facebook Live, YouTube, and Instagram. Also, a trendy social platform that’s capturing advertisers’ attention now, is Tik Tok.

Video Marketing and Social Media Strategies You Need To Know

The reason for this shift is that more people love to watch videos than reading (boring) text posts. Stats show that most consumers who purchased products first discovered the brand on video ads.

So, if you want to grow your business and generate more sales, it’s time to use video marketing and social media in 2021.

Here are some strategies you need to know.

  1. Plan and Goals

You need to have a plan and goals to succeed. Attention! Don’t be over-ambitious. Start with small goals and scale them as you progress. That way, you won’t be overwhelmed.

Next is to decide how to use your videos to achieve the best results.

  1. Brand Awareness

Your prospects need to recognize your business. It’s the first (crucial) step to convert them into customers.

When people are familiar with your name or your logo, they’re more likely to buy your product than a competitor. Then, they’ll tell their friends and you’ll generate more sales.

Your video should help people understand your business, product, or service. It’s best to tell a story to get people to connect emotionally with it.

  1. Videos and Testimonials

An excellent way to use videos is to show how people (customers) are using your products. Also, testimonials are perfect for persuasion purposes.

People relate to other individuals, so this method is better and more effective than an ad.

  1. Conversions

Now your potential customers are well-informed about your brand and your products. So you need to lead them to a buying decision.

You should create video ads to generate more sales. Studies show a high click-through rate on video ads.

  1. Value and Trust

Important! you shouldn’t ignore your customers. You need to build a relationship to gain their trust. Stats show that you are 70% more likely to sell to existing consumers than a prospect.

One way to provide value to your customers is to send them a video explaining how to use the product they bought. Also, you can create a “thank you” message and offer a discount or a giveaway to get them back to your business.

  1. Brand Advocates

Now it’s time to take your customers to the next level. They will become your brand advocates. Encourage consumers to share their reviews to their social circle, followers, friends, and reward them for the gesture.

User-generated content is excellent because people trust other individuals. Video testimonials from satisfied users can encourage others to try your product or service.

  1. Types of Video You can Use

Here are some popular types of videos you can use and their benefits.

Educational (How-To Videos)

Educational videos are pretty popular. They should be casual, how-to information relating to your products. Videos for existing customers should show them how to get the most out of the product they bought.

Behind-the-scenes videos

Give your customers a sneak peek of your operations and introduce them to your business and your staff. People love more the behind-the-scenes videos than corporate videos.

Interviews and Q&A Videos

This is an opportunity to answer questions of your prospects. Interviewing guests makes the Q&A more authentic.


Testimonial videos are very useful because customers share their feedback on your product (show them using it). Viewers will be able to see themselves in that position and be likely to buy the item.

  1. Social Media Specifications and Videos

You have to know the formats of videos you need to use on different social media platforms. Each channel has its specifications.

Facebook, YouTube, Instagram, and TikTok are excellent options as they have massive audiences.

The most critical information you’ll need to know relates to the duration and the dimensions.

It’s better to choose channels with similar requirements so that it’s easier to repurpose your videos.

Video is Important Key to Successful Marketing Strategy

The number of people watching videos and making buying decisions based on them is growing. Many stats show that video marketing and social media are essential strategies to grow your business.

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Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social Media Marketing: 6 Tips for Beginners – How to Improve Your Strategy

Social media marketing, or SMM, is a popular type of internet marketing. You need to create and share content on social media platforms. Social media marketing includes activities like posting text and images, videos, to generate audience engagement.

Social media marketing (SMM) is the process of building awareness about your brand or business, your products, or services through social media channels.

The goal of any social media marketing campaign is to drive traffic to your website or blog, gain more social media followers, and generate sales.

Why Social Media Marketing is Important

It’s the fastest way to spread the word about a new product, service, or interesting news.

Social Media Marketing: 6 Tips for Beginners

It’s a trend – Millions of people spend their time on social media networks.

It’s the new marketing tool – Marketers know where is their target audience

It’s the new sales channel – Recent studies show that social media is becoming a great sales channel

Here are some interesting tips for beginners about social media marketing and how to improve your marketing strategy.

  1. How to Choose Social Media Platforms

As a beginner to social media marketing, it’s better to choose one or two social media platforms. Avoid choosing many platforms and working on all platforms at the same time.

This is a common mistake that many beginners do and then they think that social media marketing does not work.

A smart way is to find influencers in your niche. Then learn which social media platforms they use and where they have success.

Check out the number of Facebook fans, Twitter followers, Instagram followers, or even TikTok.

If they have 100,000 Instagram fans but only 10,000 Twitter followers, you know that Instagram is more suitable for your niche than Twitter.

  1. Connect Your Blog with Your Social Media Pages

The next step is to connect your website or blog with your social media pages.

There is a certain procedure to follow for each platform and it is very important to do it correctly. If you get confused ask for help from social media experts to solve your problem. Every social media platform has a team to help you.

  1. Follow Influencers in Your Niche

The next step is to find people to follow but it’s better to find and follow influencers in your niche.

Social media platform algorithm will use this information to help you to find more people to follow. By following popular people (Influencers) in your niche is like telling them that you are also in that niche.

A trick that many people use on social media is to follow the followers of an influencer because they know that some will follow them back.

  1. Keep a Balance (following and followers)

You need to know that is important to keep a balance between the number of people you follow and the number of people they follow you back.

A balanced profile is better for your SEO strategy.

Many SEO experts talk about the importance of social media for SEO. They mean that people with strong social media profiles can rank higher than those with weak profiles. (their explanation it’s not very clear)

A strong profile is someone that has more followers than following.

  1. Share Interesting and Informative Content (text, images, videos)

This is essential for a successful social media marketing campaign. You already know that ‘content is king’ and this true in social media.

If you share interesting and useful content you can get more re-shares, more visitors to your blog, more followers, and even more customers.

Articles/Stories/Pages related to your niche but not only from your website.

Interesting statistics about your niche or topic

Motivational Quotes

Research studies

Images and Videos

Funny stuff (a funny image or video to make your followers smile)

Hashtags (#) can make your content more searchable

  1. Follow The Rules

Social media networks have rules to keep spammers away.

You need some time to build thousands of followers. So you need to be patient and not try to break the rules (your account will be suspended). Also, don’t spend your money on buying followers or tweets or anything similar.

It is important to follow the right people and share relevant and interesting content. It’s the golden rule of social media.

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Social Media: 6 Trends To Improve Your Marketing Strategy In 2021 [Infographic]

Social Media: 6 Trends To Improve Your Marketing Strategy In 2021

These days all businesses, big or small, need to have a social media presence. It’s one of the best ways to increase your online presence, grow your brand, and attract more followers. Also, with a successful social media marketing strategy, you can generate more sales.

Social Media Trends To Improve Your Marketing Strategy In 2021

Here are some useful social media trends you need to know about how to improve your marketing strategy in 2021.

  1. Baby Boomers are Using Social Media

For a long time, baby boomers were ignored by digital marketing strategies and businesses. They don’t use very often the internet.

But in 2020 baby boomers have started to use social media platforms and eCommerce almost every day. The pandemic keeps them at home and they’re spending more time on the internet than ever. (Pandemic Effect)

Your social media marketing strategy needs to target and baby boomers. Don’t target only young people.

  1. TikTok Trend

TikTok is on the top of social media platforms. It achieves two billion downloads, and over one billion videos watched every day. If you like to attract the younger generation, you need to use TikTok.

Attention! 60% of users are under 24, but 40% of users are adults. Also, adults user keep growing.

TikTok is about short, easily digestible videos. But allows you to share them on other platforms like Instagram. TikTok videos can be funny, educational, instructional, How-to videos, or any other kind of category.

TikTok video content could be made by a person with a mobile phone. Very easy and fast way to create video content.

  1. Social Media and eCommerce

Online shopping growing a lot during the pandemic. You can be sure that online shopping has exploded in general over the past year.

A study from the UK shows that 17.2 million people were planning on shopping online after the pandemic.

Also, 57% of people across 9 countries say that they are shopping more often online even before the start of the pandemic.

If you’re in the business of selling physical products, it’s a good idea to invest in a website where people can buy your products. (Online Store)

But if you don’t want to start your website, you can now do it on some of your social media accounts.

Even before the pandemic, 55% of online shoppers purchased a product through a company’s social media account. Also, 87% of buyers claiming that social media helped them decide on a purchase.

Not every social media platform offers services like this. But Facebook and Instagram have implemented channels through which you can make sales.

  1. Video Content Is Gain Traction And Keeps Growing

It’s not just TikTok that people are watching. People are watching more and more video content. People love video content and no one wants to read, long, boring, articles.

When we say videos, we don’t mean YouTube videos that last a couple of minutes. We’re talking about videos that last for as short as a few seconds. First, Snapchat had a feature known as “stories,” which was quickly adopted by Instagram, Facebook, Twitter, and more.

On stories, people could post a ten-second video to show off whatever they wanted.

Stories are a very popular trick of social media because of their digestible nature.

Many businesses and marketers are using these short videos to show off or advertise their products or services.

Stats show that 84% of people bought a product after watching a video.

It’s better to create short videos. Make sure you provide all the basic information in as short a time as possible.

  1. VR and AR Are The Future – Interactive Content

Virtual reality (VR) and augmented reality (AR) are two of the most exciting developments in the last decade. They are the future.

Augmented reality is when something like a Snapchat filter uses reality as a base, but lays something fantastical over that base. Those filters that make you look older, or put a dancing hotdog on your shoulder, are all augmented reality.

Virtual reality is different. The user is going into another world entirely. You can be taken to a virtual house viewing or a tour of a real-life place.

AR and VR are very much growing fields, with new and more advanced AR and VR technologies coming out constantly.

These technologies are expensive (especially VR), and might not suit your marketing method or your business. But keep an eye on future apps.

  1. People and Brand’s Posts

For a long time, brands presented themselves with a degree of professionalism. They appear as serious organizations with complete control over their product and image.

But with the arrival of posts, comments, and replies, people could interact with their favorite brands. So began a new communication channel between customers and brands.

If your posts are helpful, interesting, and friendly people will feel more comfortable engaging with you.