A common problem for many bloggers, especially for beginners, is that they can not build relationships and trust with their blog readers. Here are some effective tips you need to know to solve this problem and create a successful blog.
- How to Build a Real Relationship with your Readers
The biggest mistake wannabe Internet marketers make is that they do not build a relationship with their readership.
They mistakenly think that creating a niche blog with random blog posts related to the subject will make them money.
They put banners on the website, hoping visitors will click on them.
Even if people click on banners, the traffic won’t convert because the traffic is cold.
To make money, the website needs to build a relationship with the reader so they will trust your recommendations.
- Build Trust with Readers with High-Quality Emails
Millionaire affiliates said that the way to double your income was by getting rid of banners and replacing them with opt-in forms.
Email marketing builds trust because people read their emails. When they receive regular, high-quality emails that are useful, they will trust you.
Replace banners with email newsletter opt-in forms. Use opt-in freebies to encourage people to sign up.
When readers get more than they expected, their trust will grow. Always give more than what is expected.
- Listen – The Big Secret
To build trust, readers need to feel like you care about them. They want to know that you hear and understand their problems. How can you do this? By asking questions. By listening. Truly.
If you send too many hard-sell emails, readers will feel used. Hard-sell emails are written to promote a product—and do not provide high-quality content that they can use.
For every 1–2 hard-sell emails, send 3–4 soft-sell emails first. This builds a relationship. Soft-sell emails are high-quality articles emailed directly to them, with a brief product recommendation put at the start and end.
- Full Contact Details
Always include your full contact details in your email. Don’t just mention your email address. Also include your business’s address, phone number, and social media accounts.
Just seeing your contact information listed in the email will provide a sense of confidence to subscribers.
- Use Testimonials
Have you received many positive comments from past customers or clients? If so, you should consider using them in your emails as testimonials.
Studies have shown that consumers trust online reviews just as much as personal recommendations, attesting to the power of testimonials.
- Mobile-Friendly Emails
When crafting your marketing emails, make sure they are compatible with both desktop computers AND mobile devices.
Nearly half of all emails are opened on a smartphone, tablet or another mobile device. To boost conversions and instill greater trust in your readers, always make sure your emails are mobile-friendly.
- Provide a Money-Back Guarantee
This shows confidence in your product or service.
- Professional Website
Online businesses are judged immediately by their website. You have about a 1/8th of a second before your reader decides yours.
Make your research to discover more tips about relationships, trust, and successful blogging. You need to invest time to educate your self.
Don’t forget. Knowledge is Power!
— An investment in knowledge pays the best interest- Benjamin Franklin
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