Tag Archives: optimization

The Top 5 Off-Site Optimization Strategies For Your Website

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The Top 5 Off-Site Optimization Strategies For Your Website

Search Engine Optimization (SEO) involves both on-site and off-site strategies you need to use on your website. These strategies involve several procedures geared towards building backlinks which is critical to you ranking highly in the search engines. Off-site optimization is employing procedures off your website itself that relates to how the site is linked to external pages. A link that points back to your site is known as a backlink.

The top 5 off-site optimization strategies include the following:

1) Post your site on web directories

Submission of sites to web directories is an old off-site SEO strategy geared at obtaining more backlinks. Submissions have to be done manually and based on my own experience it’s a tedious and time consuming job so, if you can outsource this function I suggest you do so. With all the recent updates by Google to their algorithms this optimization strategy has lost some of its importance. But it’s still considered a good method of improving your page rank. You should bear in mind though that you need to post only to high ranking and reputable directories. Be careful of less popular and possibly blacklisted sites, they can actually hurt your business.

2) Video Marketing

Creating videos about your business and or products and then posting them on video sites is a great way to help with your off-site optimization strategies. You should then embed the code on your own site. Video sites like Youtube are seen as an authority site and will provide you with high quality backlinks. Another advantage from this optimization strategy is getting even more traffic if your video becomes popular.

3) Social Media: Facebook, Twitter, Pinterest, Instagram

Did you know that the Social Media can be a form of Off-site SEO? Bet you didn’t. Links from Facebook won’t carry much weight where Google is concerned but with proper use of Facebook you can attract tons of visitors to your websites. You can do this by creating Facebook Fanpages, Groups, and Events. Use the same tips on all the social network sites.

4) Don’t waste your time on reciprocal linking

Reciprocal linking is basically you linking to someone’s site and then having them link back to yours. It’s actually an old SEO strategy of trading backlinks which is seen to be ineffective these days as it’s rather time consuming and doesn’t produce the desired results. So it’s not recommended as it can actually do more harm than good to your off-site optimization strategies. What you want to do instead is concentrate your energies on getting links from relevant sources where you can chase the links.

5) Perfecting your techniques

You need to stay on top of your SEO game to get the most from your off-site optimization strategies. How do you do this? By always, always, questioning yourself and your methods. You should test different methods and try new things. If there’s something you can’t figure out take the time to do some research and learn all you can about the area. That’s one of the purposes of the internet, to teach you.

Off-site optimization strategies are extremely important and shouldn’t be underestimated. It takes constant vigilance to be successful at your optimization strategies and the results you desire won’t come overnight. But if done right, you will get that high page ranking and the traffic will come, making a huge difference to your pocket.

3 Tips On How To Optimize Successfully Your Web Content

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3 Tips On How To Optimize Successfully Your Web Content

If you’re a business owner, you must have realized the importance of content for your business. When it comes to content marketing, Search Engine Optimization (SEO) is inevitable. To help your business gain visibility, SEO is the most important component. However, you need to optimize your web content for the search engines and the users, to make your target group know about your business.

1. Learn the user’s needs

To draw the attention of your audiences, you need to fulfil their needs and for this, you need to understand the needs first. Researching and finding the needs of your target audiences will help you to provide them with the best possible information. Ask your users about their needs and interests.

2. Never keyword over stuffing

Gone are the days when keyword stuffing used to be acceptable and common. With the changing time and the latest Goggle updates, stuffing may pose a risk of being penalized. Moreover, your audiences want something meaningful to read. Therefore, many reputable web content development companies strictly avoid keyword stuffing.

3. Learn and use the SEO basics

Are you aware of the SEO basics? If no, web content optimization won’t be fruitful. You content should appropriately use the keywords and should cover the SEO basics. Wondering what are the basics? Here are some of them:

• SEO Title: the title of your page shouldn’t be longer than 70 characters with target keywords in the beginning.

• Meta Description: the description should be within 160 characters along with the keywords. Also, it has to be catchy enough to make the readers click and visit your website.

• Body Copy: the copy should include the keywords at least two or three times, depending on the length of the content.

Following the above tips will surely help you to optimize your content and drive more traffic to your website. Your content should be easy to read, understand and engaging enough. This will make the readers to share your content, giving your business better visibility. You can hire a web content development company or a freelancer developer that can help you to optimize your web content successfully.

Low Cost SEO And Website Promotion

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Low Cost SEO And Website Promotion

Search engine optimization or SEO is the best way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will drive traffic and profits for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization (SEO).

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your visitors will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price.

Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.

People who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find an effective and affordable web site promotion of your choice today.