Video marketing is very important for your inbound marketing strategy. Also, the effect of video marketing is growing year after year for all businesses. Online and offline. This is the reason why marketers love video marketing and using it to promote effectively their products or services.
It’s the medium of choice for marketers to create content and increase engagement. (and more importantly, make money!)
Here are some video stats:
70% of consumers say that they have shared a brand’s video. (Wyzowl)
72% of businesses say video has improved their conversion rate. (Wyzowl)
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)
With numbers like these already, many marketers are beginning to wonder if the video is a bubble. Where is Video Marketing Going in 2019 and Beyond?
To help answer that question, HubSpot teamed up with uscreen, a VOD platform, to create an infographic that predicts what we can expect from video marketing in 2019, and beyond.
Some of the ideas in the infographic include:
Video is Going Live: Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.
Video is Going 1:1: Given the ease of shooting videos with smartphones, marketers are discovering the value of lead nurturing and customer communications by sending personalized video messages instead of calling or sending an email.
The notion of using a 1:1 video approach can apply to following-up on an inquiry, offering content, delivering support, simply saying thanks, or practically any application.
Video is Getting Search-Friendly: AI and the use of closed captions are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable.
Google even recently announced the addition of video previews to the video carousel that appears in search results.
Video is Turning 360: The recent advent of 360-degree video content enables viewers to control their perspective for a more immersive interactive experience.
Check out the full list of trends in the infographic below: