Tag Archives: generation

Small Business: Lead Generation Strategies [Infographic]

blogging, business, google, infographic, Social Media, , , ,
Small Business: Lead Generation Strategies [Infographic]

There are many ways to generate leads for your small business. You can use the internet, social media, forums, ads, offline, and many others. Here are some effective lead generation strategies you need to know.

  1. Facebook Marketplace

Facebook Marketplace is very popular. It is almost becoming the new Craigslist. Search the categories you can post in that are related to your business and drop a post in there!

Also, you can upload images and you can create a “Facebook Exclusive” promotional offer!

  1. Facebook Groups

Facebook wants groups on their platform to grow and to attract even more interested people. A very simple lead generation tip.- start your own! Add potential prospects to a group and cultivate discussion. Solve problems, help them, and educate them.

  1. Influencers – Influencer Marketing

This social media strategy is very effective. The idea is to get your message and product in front of their audience, and influencers promote your product for a fee.

Instagram is the primary platform for influencer marketing.

  1. LinkedIn

The best social media platform for lead generation is LinkedIn.

Many professionals are using the network and grow their businesses. LinkedIn is a great way to start meeting new people. Start adding new connections and work up genuine interest in the conversation.

  1. Instagram

The Instagram platform is a visually driven experience. Going live on Instagram is a way to capture viewers and increase your followers.

Running promos on Instagram is a great way to work on building an audience quickly.

  1. PPC Retargeting Campaigns

Retargeting campaigns are one of the most effective ways to generate leads. If you use Facebook, for example, they provide you with a code called a pixel.

This small line of code gets installed on your website and can track every person who visits your site.

This pixel communicates with your ad campaigns to let you know if someone bought your product from your ad or not.

A retargeting ad is an ad shown exclusively to those website visitors who did NOT buy. Your retargeting audience is essentially interested in people who haven’t taken any action yet.

A lot of retargeting ads will offer a discount or exclusive offer to get them to come back to your site.

  1. Online Directories

Online directories are an old but effective way to improve your online presence in your local market. You can manually search them out and submit them yourself for free.

The more citations and directories you have filled out, the higher the chances your website and articles will show up in local searches.

  1. Online Reviews

Regular reviews show prospective customers that you are frequently servicing customers in your area. Reviews give leads a chance to read other experiences people have had.

Respond to reviews. Not every review will be 5 stars and that ok. You should see poor reviews as a great chance to display how you do business.

  1. Blogging

Blogging is pretty effective but you need to give value to your readers. Offer a call to action at the end of your blog and give your readers a chance to opt into a regular newsletter or even become a customer.

Important Tip! Be consistent! Blog at least once a week.

  1. Testimonials

Use testimonials on your site and build a dedicated section or page to display them. Potential leads visiting your website will see testimonials and reviews as a sign of credibility. With testimonials, you will gain the trust of your visitors.

  1. Email Marketing

Email marketing is a great way to connect with interested people and customers. Give them value such as a one-time coupon or promo, and pull them into your customer circle.

Don’t forget past customers in your database too! Use special offers to communicate opportunities to be a customer again.

  1. Forums – Be an Authority in Your Niche

Search the internet for forums related to your industry, you should find many. Register and dive into engaging the users on the forum. The best way to become an authority is to regularly engage and provide solutions and answers to any issues or questions posted.

When people begin to tag you on posts or looking for your opinion on topics, you’ll know that you’ve become an authority.

  1. Yelp

Yelp is a great site that provides a free local listing and paid promotional options to generate leads. Focus on the keywords you use on your profile as this impacts your visibility for certain searches.

Reviews are very important. You need to remind your customers to give you 5 stars! Show your audience that you care for them and will listen to concerns.

  1. YouTube

If you don’t have a youtube channel already – it’s time to start one!

Build a target audience with relevant video content, tips, and tricks. Make sure you utilize the content section of your video posts to drop links for potential leads to click and opt-in.

  1. Run a Contest or Giveaway

Running a contest or giveaway is a great way to grow your audience. Offer a gift or a gift card for your services/products and require people to comment, share, and like your post.

A great way to build hype around the giveaway is to go live with it and randomly draw a name from the participants on live.

There are a lot of ways, strategies, and tips to generate leads for your small business. First Step To Success. Take Action Now!

—

New Free Opportunity to Make Money Online

Join FREE You’re Paid $5.00 Instantly! Earn $5 Free just for Signing Up Guaranteed. Invite Your Friends and Earn More Money Every Day!

https://www.bestprofitsonline.com/myblog/newmoney

White Label SEO: The New Generation of SEO Services

Ask Entrepreneur, blogging, business, Business Lessons, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups, , , , , , ,

White Label SEO is the SEO services, provided with a white label, a brand name attached. You sell a SEO service from another company. It is the new generation of Search Engine Optimization Services.

SEO: The Benefits

SEO is Search Engine Optimization and it is very important to make a website view-able. Search Engines bring in maximum website-traffic and sales.

Search Engine Optimization directs the viewers looking at them towards your website as the solution-finder for what they are looking out for. It includes and requires various tools and technologies for analyzing websites for traffic and then sort these issues out.

White Label SEO

What is the White Label? Supposedly you are a company that offers a product or a service to its customers. Your product budget shall then include the product development costs as well as its marketing costs of selling to the users.

But, some companies are either reluctant to connect with the users directly or may be looking out to eliminate marketing costs. They could look out for a ‘White Label’ strategy, wherein, their product or service is made available to a reseller at a discounted price.

These services can then further be sold to other customers by these resellers with their own brand tags and earn the premium over and above the price to be paid to the parent company. Products like Rice, Wheat, Sugars, etc. available in renowned supermarkets with their personalized tags are all examples of this market concept.

The Advantages of White Label SEO Marketing

There are many unique advantages to this concept of product development and selling:

• The resellers gain complete freedom in their behavior with the tentative clients. They are able to approach, handle and sell products to a varied clientele base as per their own choice and perspective and earn therein.

• This concept provides an optimum work opportunity for individuals who have a ready client base for SEO services but are unaware of technicalities involved. Moreover, the final client tends to gain by works of a robust and experienced base
company.

• It helps in promoting scalability of the parent company without involving many funds for expansion.

In this business model, the parent company requires less of funds as well as no marketing budget. Thus, they are profiteering. The resellers gain SEO services at lower costs and end up earning a premium over them. Thus, they too are profiteering. The customer gains the services they need at the end of the day.

What you need to know about Mobile SEO

The Importance of Mobile SEO

Mobile SEO is critical because it enables you to reach your target audience at the right time and in the right place. Every day, people are discovering more and more advantages of smartphones, which is leading to mobile traffic surpassing desktop traffic. In order to connect with millions of mobile phone users, you need an effective mobile SEO strategy.

Smartphone users have a much higher intent of buying than desktop users. So, you need to be there when potential buyers are looking for your products or services.

Google’s Mobile-first Index and the Importance of Mobile SEO

Making websites mobile-friendly was a concern amongst most online businesses thanks to the rising number of smartphone users all over the world. But, Google’s mobile-first index made it mandatory for online businesses to have a mobile version of their website.

Google announced that it would be giving more preference to website’s that has a mobile version when it comes to ranking. The mobile websites will be crawled by Googlebot to determine their content, performance and user experience.

Websites with Responsive Design

When developing your mobile website, you are going to have 3 options – responsive design, a separate site on a subdomain or dynamic serving. Amongst the three options, Google prefers responsive design because that way, you will only have one website adapting to the devices that it is being used on.

The responsive websites have only one code base, making maintenance extremely easy. Also, responsive design is going to make your website readily eligible for Google’s mobile-first index.

3 Tips for Successful Mobile SEO

Page speed: Mobile users are even more impatient than desktop users, and they might not wait for 5 to 7 seconds for your website to load. You need to periodically analyze the performance of your mobile website and make the necessary changes.

Some suggestions for improving page speed would be optimizing the images, upgrading to HTTPS, use a CDN and so on.

User experience: Besides being found easily, your mobile website should offer an outstanding user experience. You need to be vigilant about the common tasks performed by your customers and their search intent.

Optimise for local: Smartphones become particularly useful when users are out and about. About 76% of mobile users search for things are nearby to where they are. This means that to truly achieve SEO success, you need to optimize your mobile website for local search.

Now you know what is the white label SEO and how important is the mobile SEO. It’s up to you to take the advantage of this knowledge and grow your business.