There are many ways to generate leads for your small business. You can use the internet, social media, forums, ads, offline, and many others. Here are some effective lead generation strategies you need to know.

1. Facebook Marketplace

Facebook Marketplace is very popular. It is almost becoming the new Craigslist. Search the categories you can post in that are related to your business and drop a post in there!

Also, you can upload images and you can create a “Facebook Exclusive” promotional offer!

2. Facebook Groups

Facebook wants groups on their platform to grow and to attract even more interested people. A very simple lead generation tip.- start your own! Add potential prospects to a group and cultivate discussion. Solve problems, help them, and educate them.

3. Influencers – Influencer Marketing

This social media strategy is very effective. The idea is to get your message and product in front of their audience, and influencers promote your product for a fee.

Instagram is the primary platform for influencer marketing.

4. LinkedIn

The best social media platform for lead generation is LinkedIn.

Many professionals are using the network and grow their businesses. LinkedIn is a great way to start meeting new people. Start adding new connections and work up genuine interest in the conversation.

5. Instagram

The Instagram platform is a visually driven experience. Going live on Instagram is a way to capture viewers and increase your followers.

Running promos on Instagram is a great way to work on building an audience quickly.

6. PPC Retargeting Campaigns

Retargeting campaigns are one of the most effective ways to generate leads. If you use Facebook, for example, they provide you with a code called a pixel.

This small line of code gets installed on your website and can track every person who visits your site.

This pixel communicates with your ad campaigns to let you know if someone bought your product from your ad or not.

A retargeting ad is an ad shown exclusively to those website visitors who did NOT buy. Your retargeting audience is essentially interested in people who haven’t taken any action yet.

A lot of retargeting ads will offer a discount or exclusive offer to get them to come back to your site.

7. Online Directories

Online directories are an old but effective way to improve your online presence in your local market. You can manually search them out and submit them yourself for free.

The more citations and directories you have filled out, the higher the chances your website and articles will show up in local searches.

8. Online Reviews

Regular reviews show prospective customers that you are frequently servicing customers in your area. Reviews give leads a chance to read other experiences people have had.

Respond to reviews. Not every review will be 5 stars and that ok. You should see poor reviews as a great chance to display how you do business.

9. Blogging

Blogging is pretty effective but you need to give value to your readers. Offer a call to action at the end of your blog and give your readers a chance to opt into a regular newsletter or even become a customer.

Important Tip! Be consistent! Blog at least once a week.

10. Testimonials

Use testimonials on your site and build a dedicated section or page to display them. Potential leads visiting your website will see testimonials and reviews as a sign of credibility. With testimonials, you will gain the trust of your visitors.

11. Email Marketing

Email marketing is a great way to connect with interested people and customers. Give them value such as a one-time coupon or promo, and pull them into your customer circle.

Don’t forget past customers in your database too! Use special offers to communicate opportunities to be a customer again.

12. Forums – Be an Authority in Your Niche

Search the internet for forums related to your industry, you should find many. Register and dive into engaging the users on the forum. The best way to become an authority is to regularly engage and provide solutions and answers to any issues or questions posted.

When people begin to tag you on posts or looking for your opinion on topics, you’ll know that you’ve become an authority.

13. Yelp

Yelp is a great site that provides a free local listing and paid promotional options to generate leads. Focus on the keywords you use on your profile as this impacts your visibility for certain searches.

Reviews are very important. You need to remind your customers to give you 5 stars! Show your audience that you care for them and will listen to concerns.

14. YouTube

If you don’t have a youtube channel already – it’s time to start one!

Build a target audience with relevant video content, tips, and tricks. Make sure you utilize the content section of your video posts to drop links for potential leads to click and opt-in.

15. Run a Contest or Giveaway

Running a contest or giveaway is a great way to grow your audience. Offer a gift or a gift card for your services/products and require people to comment, share, and like your post.

A great way to build hype around the giveaway is to go live with it and randomly draw a name from the participants on live.

There are a lot of ways, strategies, and tips to generate leads for your small business. First Step To Success. Take Action Now!

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