Do you know how to increase engagement on your social media posts? Do you know the best and worst times to publish social media updates? Here is a useful guide.
Social Media: Best and Worst Times to Post
It’s better to know when your target audience is using social media platforms. You can test different times to post or even days.
You need to be consistent and create useful or entertaining social media posts to attract more followers and increase engagement.
Are you looking for ways to improve your social media strategy? Want to encourage more of your followers to engage with your posts?
Social Media Strategy: Call To Action To Engage Your Followers
Here are some effective Call-to-action you can use to engage your followers.
Explanation (Call To Action)
In marketing, a call to action (CTA) is an instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now”, “find out more” or “visit a store today”.
Other types of calls to action might provide consumers with strong reasons for purchasing immediately such as an offer that is only available for a limited time (e.g. ‘Offer must expire soon’; ‘Limited stocks available’) or a special deal usually accompanied by a time constraint (e.g. ‘Order before midnight to receive a gift with your order’; ‘Two for the price of one for first 50 callers only’).
The key to a powerful call to action is to provide consumers with compelling reasons to purchase promptly rather than defer purchase decisions.
A CTA can be a simple non-demanding request like “choose a color” or “watch this video”, or a much more demanding request.
An obvious CTA would be a request for the consumer to purchase a product or provide personal details and contact information.
A CTA often takes the form of a digital image that encourages a lead to move closer to making a purchase.
“Click here,” “Download Now,” and “Learn More,” are all examples of CTAs online consumers are already familiar with.
TikTok has 1.1 billion active users. US TikTok users spend more than 850 minutes monthly on the app. This means 9 out of 10 TikTok users use the app multiple times of the day.
TikTok: Tips to Grow Your Followers on TikTok
TikTok will give your brand or business a new option. Here are a few reasons why TikTok is a great social media platform for marketing.
TikTok is different from other social media platforms like Instagram, Facebook, Twitter, or Youtube.
Because TikTok accounts with zero followers can still get millions of views on a new video (because of the algorithm’s viral nature).
Anyone can be an overnight success after posting just one video. As long as the content appeals to the audience, that video will get engagement and will become viral overnight!
TikTok Influencer marketing
Influencer marketing is effective because it builds trust.
Whatever an influencer share comes as a recommendation from a friend rather than as an ad.
Higher engagement
Another advantage’s that TikTok has higher engagement rates than other social media platforms.
Marketers can achieve more engagement with a strategically planned campaign through appealing content.
How to grow your followers on TikTok
1. Collaborate With Influencers
TikTok influencers allow you to provide high-quality, valuable content for your target audience.
That attractive content will capture your viewer’s attention and help you gain their trust leading to more engagement and following.
This is because influencer content enriches your content strategy and also creates an authentic connection with your audience.
If you can consistently collab with popular names (Influencers), your followers will become obsessed with your content, too!
You need to find top influencers within your niche to collaborate with. You can use a TikTok user search tool and search influencers by country, by topic, engagement rate, by account size, by name, etc.
2. Post Consistent
A tested (Effective) TikTok tip is to post consistently. It’s highly recommended to post original content.
Also, you need to post at least once every day. Some Tiktokers post between 2 to 5 videos per day.
Another important thing to remember is to post at peak times.
You’ll get more TikTok followers when you post at the times when your audience is most active. TikTok Analytics gives access to this data.
The TikTok algorithm rewards posts that have a lot of interaction and engagement.
The more consistent you are with your posting schedule and with posting original content, the more chances you get to attract more followers.
3. Use Trending Filters
If you want to improve your TikTok videos, use trending filters.
Filters make your video content more appealing and are a fun way to improve the feel and vibe of your video.
AR Filters
To amplify the reach of their TikTok campaigns, brands can create custom AR (Augmented Reality) filters.
They’re amazing as a growth strategy. With the help of these AR lenses, users can communicate directly with a brand.
You can even integrate hashtag challenges with AR filters to get many TikTokers over your content!
4. Teach Something New – Educational Videos
TikTok has become a favorite hub to learn something new and useful. From life hacks, interior design, how to perfectly lip-sync, etc. Whatever it is, TikTok has it all.
TikTok is the perfect platform for creating educational videos.
When you teach something relevant and interesting to your TikTok followers, you create value.
They’ll then anticipate the content you create which boosts your content’s overall performance and engagement. Also, this builds credibility, especially if you’re sharing your expertise.
5. Share Valuable Advice
Sharing valuable advice on TikTok increases engagement. Allows you to reveal a part of yourself that is personal and real.
You’ll become a conversation starter and since people crave meaningful conversations, you’ll interact with your followers even more.
Last Tip
Use these tips to grab the attention of your target audience. Getting TikTok followers to love your content takes work. But it’s worth it.
If you want more followers on TikTok, then creativity and persistence are what you need.
Another thing to grow your TikTok presence is to post consistently.
Give your followers something interesting or funny to look forward to so they become more familiar with your content mix.
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