Social media marketing is a very effective tool to improve your SEO. However, it is important to understand how activities on social channels can have an impact on your ranking. Search engines use links shared on Facebook, YouTube, Twitter, Pinterest etc. as a ranking signal. As you know the search engines love the social media. One important thing to know is that social media is not a direct ranking factor.
People love to search for interesting content on social media. If you create amazing content and share it on relevant social platforms, it is likely to get popular. As a result, you will achieve higher rankings on search engines. Very Simple.
Here are 3 tips to improve your SEO with social media marketing
1. Social Media Links
First of all, you must create and post shareable and engaging content on platforms relevant to your industry. The more share you generate on social media, the more likely that people will see your content and link to it. Many marketers took it as granted that Facebook shares were a great ranking signal and, therefore, they put considerable emphasis on generating more and more shares.
It was not really the number of shares that search engines took as indirect ranking factor, but the links that Facebook shares can generate. Which means you need to focus on creating high-quality content and sharing it on Facebook, Pinterest, Twitter, etc. to get links from other websites.
2. Online Presence
In today’s competitive environment, it is crucial to not only produce great products but also market them in an effective manner. As a business manager, you must stay proactive and reach your audience wherever they are in the world.
Build your audience through social media marketing and earn customers trust. Social media helps you promote your brand and get it in front of potential customers who wouldn’t have otherwise found you. Once you earn more share of clicks in Google from a rapidly growing audience, you will be ranked higher.
3. Create Videos and a YouTube Channel
We know YouTube is the second most-searched search engine where people can find plenty of incredible content and solutions to their problems. If used properly, YouTube marketing can have a positive impact on your SEO performance.
If you create interesting videos to promote your brand, it can leads to more links, just like Facebook. Videos can rank organically in a search. The best technique is to create how-to videos that can help your audience solve problems.
As you know people like videos more than text. So you have to create visual content to gain trust and traffic.
Google+ is also a very useful platform where posts are ranked almost instantly. People who are logged in to Google+ receive personalized Google results.
You have to create a successful social media marketing strategy to improve your SEO, traffic, and sales.
Effective SEO Tips
On Page Optimization:
On-page SEO is the act of optimizing your pages to rank higher on search engines. It’s a very simple process.
What You Need To Do.
The Content
The content for the website must be unique one & not copied from somewhere else. The content must be reliable and useful. Proper & useful information must be added to avoid confusion as the content is the important part of SEO. Avoiding technical words/sentences allows the engagement of the end user on the webpage.
Meta-Title
Meta title of your page gives searchers and web search tools a short representation of your webpage. From a SEO perspective, the principal keyword should be at the very beginning followed by the other relevant keywords. Avoid keyword stuffing in the Meta title tag and keep the relevant keywords.
Meta-Description
The meta description is a summary of approximately 152 characters about the content of the webpage. The important and relevant points should be mentioned in the description which is informative to the customer.
Interlinking
Internal linking is a best practice to compose your focusing keyword within the anchor text when mentioning a page. Linking important pages helps to get a good amount of authority. Over optimizing the page have a negative effect.
The Headings
<h1> to <h6> represents heading tags in HTML. <h1> tag refers to main heading tag. The <h1> must be unique and should be exactly one on each page. It should contain at least one targeted keyword.