Pinterest is a great social media platform for your business. It has over 150 million active users, both male, and female. Pinterest provides entrepreneurs, bloggers, and businesses a great opportunity and a global reach.

Pinterest functions like a digital message board. You “pin” pictures to “boards” that you generate. Each board concentrates on one specific topic or subject of your choice.

How to use Pinterest

Take Advantage Of Image Height

Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. The images which jump out on Pinterest are those which are taller. Image size matters a great deal when your prospect has many different pieces of content to look at. Taller, vertical pins perform better on Pinterest than shorter pins.

Show Several Products In A Single Pin

Make an image featuring several items that you offer or sell. This adds value to an individual pin by displaying several offerings, products, and services. You have a better chance of engaging and appealing more users by showing multiple options. There are plenty of free image tools that you can use to create these type of images.

Include Text On Your Images

The vast majority of pins on Pinterest are just illustrations, photos or images. When you add text on top of your images, it makes them jump off the page. Research shows that images with a text overlay consistently drive more engagement than images without text.

Write Descriptions

Add descriptions with your images when you upload them to Pinterest. Studies show that pictures with descriptions of 200 to 300 characters (about 50 words) were the most repinnable. Include your keywords phrases in your pin descriptions.

Use More Light Colored Images

Research shows that lighter colored images are repinned much more regularly than darker images. Red tones and colors are also more likely to be repinned than images that are primarily blue. Keep in mind that very dark or very light images do not draw as much engagement on Pinterest as those with modest coloring.

Don’t Forget Your Keywords

Pinterest recommends using 20 to 30 keywords with your promoted pins and Pinterest ads. Include main keywords, related phrases, and long-tail keywords as well, and use the 20 to 30-word suggestion.

Pinterest has become a major player in the social media universe. With over 150 million active monthly users, Google is paying more attention to Pinterest, which means you can boost your search engine rankings and enjoy free, targeted traffic

How to Use Pinterest to Market Your Business

It’s no secret these days that social media is a whole lot more than just a fun way to interact with your family and friends. It’s also a powerful way to make a valuable connection with your business and build connections with your customers.

The world of social media is expanding all the time to include options that go well beyond Facebook, Twitter.

One of the fastest growing and most promising of these new options is Pinterest.

Pinterest has a niche audience that you’ll need to impress if you’re going to become a pinboard sensation. Most people who have made Pinterest the success that it is being on the site for items and information related to recipes, fashion, crafts, or DIY home improvement projects.

If your company is looking to reach these demographics, then definitely take the time to cultivate a presence on Pinterest. If not, you’d be better off exploring other avenues.

Put in the Time

Pinterest is like other social media sharing sites in that it takes a time commitment and some attention in order to become a success and build a loyal following. Spend time on the site when it comes to getting to know other pinners and learning what appeals to other users.

Showcase the best of what your company has to offer by creating high-quality pins that include descriptions and valuable information. Make sure you re-pin plenty of other people’s posts as well.

Don’t Pin Only Ads

Less seasoned entrepreneurs make the mistake of pinning nothing but advertisements and product shots to their company’s Pinterest account. Then they wonder why no one is interested in what they have to say.

Be a participant in the community, not simply a walking commercial. In addition to promotional material, make sure you post industry specific news or useful information that would be of interest to the customers you’re trying to reach.

Always make sure that you’re genuine and that your real passion for what you do comes through in everything you post. Regular pinners can spot an account that is purely promotional a mile away.

P.S.

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