We all know how hard it is to generate traffic to our blogs. Many bloggers are good writers, but what is the use of a good piece of writing when no one gets to see it? And the amazing things is that, no matter how good your content is, there are a 95% chances that nobody will read it unless you promote.
No matter which niche you specify in, there are top rich brands that are paying thousands of dollars in social media ads, search engine marketing, and display ads. These top sites have numerous paid campaigns on Facebook to LinkedIn; their Ads are shown on Google. Can you compete with these sites when you both target the same keywords? Absolute NO! So, what you can do?
There are many social media platforms that you can use well and still convert a lot of traffic.
Here are some ways you can get free traffic to your blog:
1. Use the StumbleUpon, Medium, Pinterest, Bloglovin, Digg, and Reddit: On these sites, you can repost your blog contents on them with your blog or site link or the blog post permalink as a signature after the post.
These platforms have mechanisms that can put your contents in front of thousands of people. On Reddit, you have to be mindful of the moderators’ rules and regulations before you post. By leaving your link in posts you publish on these platforms, you stand the chance of converting readers who may want to see more of your works like your regular visitors.
2. Don’t forget the social bookmarking sites. Have you heard of social bookmarking sites like Viral Content Bee and JustRetweet? These are places where you can drop your blog post titles and links with a little introduction.
Users of the same platforms through a point-gaining method gets to share your contents on their personal social media platforms. What this means is that you get free promotion to other writers and bloggers audiences. What could be better than that?
JustRetweet only allows Digital Marketing/Blogging Tips/SEO and other related niches for now, but on VCB, there are many categories that cater for the likes of Health & Self-care tips, Safety tips, Entertainment News, World News, and much more. As the name suggests, your blog post could be the next viral content in a few hours.
3. Target low-search-volume keywords or long-tail keywords for SEO. We all know that keywords such as SEO or Health are so competitive and only people with a lot of money for marketing earn the top spot to rank for them.
The long keywords represent what search engine users are interested in. These long-tail keywords could be in form of queries that would mimic the intent of search engine users.
Also, when you do keyword research, you do not have to settle for highly competitive keywords which have high search volumes. There are some keywords which have low search volume, and at the same time, low or zero competition.
Blog Marketing Tips
So you have a blog and want to market it and make it a successful blog. How do you do this? How do you draw readers and keep them coming back for more?
There are many ways to get your blog out there and known by others. If you have ever had a successful blog before then you know what it takes. You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it.
You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing.
1. RSS Feeds. When you first create a blog, of course, it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known.
You just need to know how. The first thing that you can do is to allow RSS feeds to be taken from your blog. Allow other websites and blogs to publish your same exact blog.
When you do this, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever with this tool. RSS feeds are wonderful for promoting and getting your blog out there.
2. Update your blog frequently. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down.
Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly.
Maybe you do not plan on telling your readers how often you will update your blog. That is ok too. However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not.
3. Blog Comments. When you trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help.
Find a blog that is on the same topic to yours, or close to it and leaves comments. You can also make a trackback with your blog postings to comment on your own blog.
Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free.
4. SEO or Search Engine Optimization. Learn and apply SEO to your blog. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized.
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