Mobile-Friendly Website

Mobile phones are the most popular devices for online searching. Google is choosing to go mobile-first. You have to create a mobile-friendly website and you will increase your search engine rankings

Personalization

Personalized, natural and organic advertising is the new trend. Avoid over-selling and boring clichés. Be genuine, human and interactive when trying to engage your customers.

Voice Search

The rise of voice searches is changing the face of keyword-based SEO. Long-tail keywords will become more relevant, relative to how queries are made verbally. It’s easier and faster than typing words.

Artificial Intelligence

Artificial intelligence (AI) is already being used to gather statistics and predict customer behavior. It is no surprise that 20% of AI technology is related to marketing. Have you ever seen ads for products that you have previously browsed, being showcased on other websites? Yes, that’s AI at work.

As machines learn to analyze behavior patterns and gauge content better, their effectiveness will increase exponentially. The machines are pretty smart!

Visual Media

The use of visual media for digital marketing will become more significant than ever. Website visitors are four times more likely to watch a video than to read an article. Why do you think social media sites like Facebook have chosen to invest in live streaming? Getting on board with live videos could set your business apart from the rest. It’s fast, it’s easy and it works.

SEO Techniques and Trends for Your Online Marketing

When it comes to search engine optimization you have to stay up to date with the latest trends and algorithms to ensure you achieve success. 2018 is another year of internet marketers focusing on SEO. Here are a few SEO techniques and trends for online marketing

You have to be sure that your website meets all the requirements of the top search engines, such as fast to load pages and easy navigation. These are important factors to take into consideration when it comes to your web development.

Your website has to be relevant to your industry. So you can increase traffic and sales.

Also, Google is going to remain the top search engine around the world. So your website has to provide informative content, fast page load speeds, easy online navigation, and white hat SEO techniques.

Social media is a very effective marketing tool for businesses. The majority of people has at least one social media account and the trend for social media is going to grow in the coming years.

You have to ensure that all the content you publish online is relevant and quality content. The quality of your content, the relevance and the information you provide are all relevant to your ongoing online success.

Don’t forget that search engines love the fresh and high-quality content. The content is still the King!