The content marketing strategy you create has the power to generate targeted traffic, grow your business, and increase revenue. So publishing engaging and original content is the goal of businesses and content marketers.
Content Marketing Strategy: Why Video Content Is The Future
It’s important to follow content marketing trends and stats to know what your target audience likes to see. These days the biggest trend is video content.
Stats show that 90% of customers say that video content makes their purchasing decisions easier. This is just one of the reasons why marketers predict video marketing to be the future of content marketing.
Video content can help you stand out from the crowd and improve your content marketing strategy.
Here are some content marketing tips and why video content is the future of content marketing.
- Video and Relationships
Written content cannot attract and connect people as much as visual content can. YouTube’s popularity skyrocketed because people realized that posting informative and quality content helps them create a deeper relationship with their viewers.
So it’s natural that brands are using the same strategy. They create online video content to establish a relationship with their audience. When people are emotionally triggered, they are more likely to make a purchase.
You can just use visual content to tell people your story. Let them get to know you and your company, and they will trust you more.
- Video and Conversion Rates
Stats show that embedding videos in landing pages can increase conversion rates by 80%. Adding a video to your landing page will improve the time visitors are spending on your website.
Once you spark their interest in entertaining content, they will be more motivated to browse through the rest of your website.
Along with a video, add a call to action to encourage your visitors to act.
- Video and Digestible Content
Lengthy articles can discourage readers. Even if your article provides relevant information and key facts. Many people don’t like long articles.
Video content can solve this problem. You can present the key points of the article in a digestible video form.
An article may provide in-depth solutions, but a video can highlight the main points. So with video content, you can increase the interest of your target audience and even generate more sales.
- Video and Brand Awareness
One of your main goals is brand awareness. Stats show that people share videos 12 times more than text and images combined.
These days brands are creating personalized videos. This type of video content is fun for your users and valuable for your brand.
One good option to choose is How-To videos. You can focus on highlighting your product’s benefits or create a tutorial on how to use it.
Make your videos exciting and maybe funny. If you manage to make this happen, your audience will be happy to share it on their social media.
Entertain and inform your target audience and give them something worth sharing. Create content that is quality, informative, and fun.
- Video Power (Easy To Remember)
It’s a lot easier to remember an engaging video ad you saw a month earlier than remember the details of a blog post you have read.
Visual context is simply easier to remember. Why? Because humans are visual beings. Videos can help your audience understand and remember your message when they can see and hear your story. Any type of visual content is more memorable.
If your content stays true to your brand and captivates your audience, the future is yours.
If you use effective colors or clips you can influence your target audience. Create a video that will give people something to think about, and they will remember your content in the future.
Last Tip
Video content can impact and improve your content marketing strategy. Also, video content allows you to express your creativity. You don’t have to limit your videos to just one platform, or one topic. Use them in any way you wish to grow your business and success.