Many people have more than one email address. One for work and one for personal use. We spend a lot of time checking, reading and responding to emails every day. It has taken over the normal telephone call because it is cheaper and makes it easier to send documents or pictures.
People spend a lot of time on their emails every day so this is a great direct marketing opportunity for businesses.
Here are the Benefits of an Effective Email Marketing Campaign
The email advert is delivered directly to the customer. The next time your prospect checks their inbox, your advert will be there. They will most likely read it if the subject is interesting and the content is something that they might consider.
Your customer will notice the brand, especially if the campaign is sent regularly. The key is to send it at regular intervals. Avoid sending it daily because this will increase the chances of the recipients unsubscribing from the database. If you’re sending too frequently and they don’t require your products or services every day, they may opt out at any time.
Decide a weekly or monthly schedule for your email campaigns for the best results.
Email campaigns with a direct call to action buttons can generate leads quickly. Add direct links to the website and to an email address so that the customer can click on it and be taken to the relevant page or website. Specify the call to action such as buy now, shop online, visit the website, or contact us. Be clear about what you want the customer to do.
The customer can contact you directly by either replying or calling you. Because the email advert is going to their inbox, they can decide to contact you if they are interested. In this case, make sure to structure the design in such a way that it is easy for the customer to find your contact details. Make it large and clear enough for them to notice it the first time.
An email marketing campaign is a great way to generate leads and sales. It is a direct method of marketing that can be quite successful if it is designed and structured well. Also, plan how often and which day of the week or even the hour it will be sent so that it has the most impactful results.
5 Tips On How to Create the Right Newsletters for Your Target Audience
The newsletters are a highly effective marketing tool. They’re an efficient way to reach current and potential clients and to easily measure the results of your efforts.
There are 5 Reasons to Send Newsletters and Generate Leads
Before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages.
Here are 5 ways to get started:
1. Identify the objectives of your company newsletter.
The first question you need to ask is: Who are your ideal clients? You need to understand that first and foremost. Ask yourself questions such as:
• What pain points do my customers have?
• Why do they want what I’m offering?
• What are their interests?
If you don’t have customer data to study, think like a customer receiving your newsletter – what would you like to see? What would make you open your newsletter?
2. Have a newsletter content plan in place.
Coming up with a content calendar is a must if you want to ensure you’re sending the most relevant emails at the right times.
How else will you remember how many times you’ve promoted a certain product or shared an article on a topic?
Beyond keeping your email newsletter content organized, a content calendar is great for remembering holidays.
3. Think outside the digital newsletter template.
Today’s email marketing services offer hundreds of template options you can use when creating your company newsletter.
However, digital newsletter templates can make your readers feel like they’re getting a cookie-cutter email rather than a customized message.
Consider hiring a professional marketing company to design a personalized email newsletter template that will make your brand and messaging stand out.
4. Track, refine, repeat.
All of the major email marketing services have some form of tracking in place so you can measure your email campaign metrics.
This is an essential part of the targeting process, as it gives you valuable insight into what your customers love and what they don’t.
If an article you included was opened, shared and liked by a lot of people, look for related content to include in a future company newsletter.
5. Segment your newsletter audience.
Sending different emails to different lists is key to customer engagement. The more you can narrow down your audience’s interests and buying habits the better.
Sending customers who have just bought your product an email promoting that same product isn’t a good use of your time or theirs. How about showing them an accessory to the product they’ve bought, or a thank you email with a promo code?
A professional marketing company can take care of setting up, scheduling and sending unique content to segmented lists. Make your research and find out which marketing company is the best for your business.