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Affiliate Marketing: The Benefits of Artificial Intelligence for Your Business

Affiliate Marketing: The Benefits of Artificial Intelligence for Your Business

Artificial Intelligence has many benefits for your affiliate marketing business. Advertisers, marketers, and business owners want to succeed in matching highly-converted offers with the right audience, run effective campaigns, generate leads, and make money.

Only using AI technology marketers can achieve this automation. Even the most skeptical marketers realizing that without AI they would be left behind the competitors, are leveraging AI in their campaigns.

The Benefits of AI for Your Affiliate Marketing Business

Quality Data Analysis

The success of affiliate campaigns is directly connected with the data from the previous campaigns. The more versatile and all-embracing, the better. But the effectiveness is not about the volumes alone.

It is also about speed. Both data volumes and analysis speed are responsible for the final quality. Before, marketers could have collected mountains of unstructured data as well, but they would need days or even weeks to analyze it properly. While in the meantime, they were also getting new data.

Working with unstructured data now is much easier – it no longer takes weeks for humans to analyze. Now, AI can identify data patterns and match people with offers in a matter of minutes.

Effective and Profitable Ad Campaigns

With the insights collected from the previous ad campaigns, marketers are likely to succeed in their future campaigns. Based on knowledge received from the different variables, relations between brands, target audience engagement with creatives, advertisers have a great deal of data to rely upon.

Improved Mobile Ads

With improved data quality, the future of mobile ads is much more promising. Despite the high amount of mobile traffic, mobile advertising faces several challenges connected with regulations on the collection of customer data and promotion distribution, and the inability to measure the performance.

But, AI can solve this puzzle by pulling data from different users, monitoring their internet over time, and enabling smart placement of ads and other promotional content.

Artificial Intelligence in Affiliate Marketing

Chatbots – An Effective Communication Channel

With a massive amount of requests that companies receive every day, it’s challenging to pay equal attention to everyone. Knowing that a significant part of customer queries is generic, many companies shift towards using chatbots as the first interaction with a customer.

When you know your customer’s challenges and questions, you can automate a good portion of your communication. All the basic queries are taken by bots. Chatbots are gaining high popularity.

Smart Links

Smartlink, or also AI Smartlink, is a powerful monetization tool that allows affiliates you work with to get only one link for all offers. Smartlinks work by using the ML algorithm that decides which offer is shown for each specific user.

The algorithm takes data about a user, analyses all the information received to send visitors to an offer that is most likely to be converted.

Fraud prevention

With fraud becoming more and more of a challenge, marketers can’t fully protect their campaigns with rules-based fraud prevention methodologies. Under the AI fraud prevention methods, dozens of campaign metrics and connections between them are analyzed by machine learning algorithms.

The decision to stop specific traffic comes from the machine learning algorithm, what in turn, ensures a high level of fraud detection accuracy.

Several years ago, we used to say that AI is the future, but now AI is already our present. Artificial intelligence will change the marketing area and our every day lives.

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