The social media platforms are very effective to advertise and grow your business. In fact, many people searching and find out about businesses, products, and services via Social Media Networks.
Here are 6 Reasons Why you need to advertise your business via Social Media.
1. Gain Exposure for Your Business.
Your business will gain exposure! Needless to say – this is a very good thing! But more importantly, this will allow you the opportunity to develop relationships with your targeted audience.
You’ll be able to gain followers, make connections and engage with people who will now know about your company.
2. Social Media is Cost Effective!
The more algorithms added to different platforms and/or networks – the more likely it is that it’ll affect your organic content. For this reason, you have to take advantage of the advertising options offered by many networks, which will promote your business, content and special deals and/or offers.
Best of all, social media advertising is very effective and inexpensive.
3. Social Media is Very Popular!
The statistics show that approximately 65% of American adults are utilizing this platforms and/or networks. This means that this is more likely to reach almost every customer that walks into your business or visits your website.
For the majority of small businesses – Facebook has over 1.5 billion monthly users, which means that FB is the platform where your business will be able to reach more of your targeted audience.
4. Social Media Reaches All Ages.
This doesn’t have age barriers. In fact, age barriers are defined in social media networks. Between 2005 through 2017 – people between the ages of 30 through 49 had increased their usage of social media networks.
It doesn’t make a difference how old your targeted audience maybe – it is more than likely that they’re already logged into their preferred platforms and are waiting for you and/or your business to become visible.
5. Social Media create Engagement.
This allows you the means and the control to become more informed about your targeted audience. With this, you’ll have the opportunity to learn all about your audience’s interests and you’ll be able to give them what they need or want.
Engage with your followers and ask them to ask you questions and share their thoughts, opinions, and ideas on how you should get to know them on a deeper level so that you can pander to them better. You’ll be able to offer quick responses without the usage of a phone or without having to worry that your customer may have missed your reply.
6. Social Media Share Info About Your Business.
Different networks have become the place where consumers go to gain more information about your business. The reason for this is because these platforms offer and allow businesses to post up to date info about all their services, products, and future events.
The profiles and activity on social media networks can be public, which allows a lot more visibility to users. This also, means that your profiles can be indexed by Google and other search engines.
This is just one more way that you can be certain that your business will come up during searches on search result pages.
How to Make Money with Social Media
The real secret to success is in being able to earn money from your social media following. It’s not very difficult to make money online with social media if you know the right way.
Take Advantage of Facebook
With over two billion users on Facebook every month, this is the best place to start to generate income from your social media following. You should make the most of the special features Facebook offers:
The Like button
Contact Us button
Email sign-up tab
Polls
Encourage Engagement
Call to Action
Motivate people to like, comment and share your posts. This will maximize your messages about your business, and more traffic means more money. You can do this on most social media networks, not only Facebook.
Promote Your Account to Get Followers
Facebook makes it possible for you to advertise your profile in order to get more likes and followers. You can do the same on Twitter, Pinterest, LinkedIn, Instagram and more.
Boost Your Best Posts
Check your Facebook Insights and find the content that is getting the most engagement. Then convert them into an ad by boosting the post. It should have a link they can click to learn more. Focus on the audience carefully so your boosted post will be shown to people interested in your market.
Create Facebook Ads
Creating a Facebook ad from scratch on Facebook will take a little more time, but give you more control. You’ll need:
A good picture
An attention-grabbing headline
An intriguing description
A URL to send them to in order for them to take an action, such as subscribe or buy now
Market on YouTube
YouTube is one of the top five sites in the world and the top video-sharing site. Develop how-to videos and useful content. Include a call to action to subscribe to your list, or to buy a product.
Research has found that Pinterest users are 80% women and that at least half of them buy products they see on the site. Starting a business account on Pinterest instead of a personal account offers many benefits. Pinterest provides analytics to the business owner, buy buttons on pins, and other helpful business tools.
Instagram is all about images and video. Use hashtags to promote your products. Instagram stories get sent out to all your followers, but are only there for One day and then they disappear. These are a great way to post flash sales and special offers that can help you make money fast.
Don’t forget the social media like the internet are changing very often. So you have to learn and discover the latest news about social media marketing strategies to take advantage of your business.