If you’re planning to create a new video marketing strategy in 2020, it’s the perfect time to use YouTube. YouTube with 2 billion active users worldwide, it’s the best video platform for your marketing strategy.

YouTube offers many profitable opportunities for any video marketing strategy in 2020.

Here are some stats about YouTube you need to know.

1.YouTube is the second most visited website in the world. Also, it is the second larger search engine.

2. In the USA alone, 75% of adults use YouTube.
3. YouTube is even more popular among the younger demographics. 85% of people between 15 to 25 years old in the US use YouTube.
4. More than 500 hours of fresh video are uploaded onto YouTube every minute.
5. Over one billion hours of videos are watched on YouTube every day with an average user spending 15 minutes and 40 seconds on the platform.
6. More than 73% of this watch time comes from mobile devices. YouTube is responsible for 38% of all mobile internet traffic.
7. 72% of the views on YouTube are generated by its artificial intelligence-based algorithm, as per YouTube executives.
8. Stats show that 64% of marketers plan on increasing their YouTube organic activities in the next 12 months. YouTube is the number one video platform used by marketers.
9. People decide what to watch based on their passions or interests. So it’s 4 times more important for your video to relate to the viewer’s interests rather than featuring famous actors or influencers.
10. People use YouTube to learn things that they haven’t done before. So you need to create videos to teach new skills and tactics that your audience finds helpful and pretty interesting.
11. You need to create longer (and more engaging) videos. YouTube loves longer video content.
12. Users are using YouTube to find shopping inspiration. Video has become the new window-shopping hub. (shopping therapy)
13. 85% of shoppers prefer to watch a YouTube video related to a purchase they were planning to make. 90% of people said they discovered a new brand or product through the video platform.
14. The number of YouTube channels that earning six figures per year has grown by more than 43%.

Last Tips

Instead of chasing subscribers and millions of views, resonate with your target audience and create relevant video content. Also, don’t rely on the YouTube Partner Program alone for generating income.

You can increase your income by integrating affiliate marketing, online courses, sponsorships, etc. YouTube is a great platform to reach your target audience, grow your business or brand, increase sales, and make money online

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