YouTube marketing is very effective but often overlooked by brands and social media marketers. Video is one of the best-performing forms of content in terms of engagement.
Videos are great for your social media profiles, social media marketing, email marketing campaigns, your website, your landing pages, and any other platforms or tools you are using.
Here are some effective tips about how to improve your videos and make money with YouTube in 2021.
- Create a Brand Account on YouTube
With a Brand Account, many authorized users can log in. Even if you don’t need this right now, it’s a good option as your business grows. With a Brand Account, you can also manage multiple YouTube channels.
- Learn Your Target Audience
Use Analytics to get data, like where the majority of users live, age range, and viewing preferences.
With a YouTube channel for business, you have access to an Analytics tab. Use this tab to learn about your YouTube audience. Monitor watch time and demographic stats.
Identify the content your audience likes and then create new, interesting, and engaging video content.
- Trending Videos
Take a look at YouTube’s trending videos. There’s a lot of things you can learn from these videos. Are these videos high-production, or are they shot on the go? What is the common length of these videos? Do they add special effects or text overlays?
- Video Optimization and SEO
YouTube is a video search engine. You need to know tips about titles, keywords, descriptions, and other factors. Also, there’s the YouTube recommendation algorithm, which determines 70% of what people watch.
Optimize your videos so that they can show up in search results, get more views, and subscribers.
- Use Attractive Headlines
Use relevant keywords. Check what words people use to find your channel in YouTube Analytics. Take a look at Google Trends and Google Keyword Planner. Discover popular keywords that you can use in your headlines.
- Create Thumbnails
Create effective and attractive thumbnails. You can show the result or a before and after thumbnail. This builds anticipation and curiosity: People will watch to see how you reach the final result.
- Description
YouTube shows only 300 characters above the Show More button. So users need to click on to see your full description. This is where you should add more context to your video. For example, if you feature several products, provide links to them.
Add links to your website and social channels. You can even include an auto-subscribe shortlink. If your video is long, create a “table of contents”, so viewers can easily jump to sections.
- Cards and Watermarks
Cards, end screens, bumper ads, and watermarks are effective clickable CTAs you can add to your YouTube videos. These elements help your videos drive actions and keep people on your channel.
- Use Channel Trailer
YouTube channel trailer is an opportunity to preview your channel. Channel trailers auto-play when an unsubscribed visitor lands on your page. So it’s best to assume they’re new to your page, and it’s a great opportunity to attract more people to your channel.
- Last Tips
Improve and increase your YouTube presence. Also, have a plan to publish new video content regularly
Create different types of videos to attract a wider audience (More People – More Views)
You need to invest time to engage with your viewers and to boost engagement with your videos
Optimize your channel and your videos for the YouTube search engine to boost your reach and grow your channel.