The difference between a video marketer who has no or little success and a video marketer with massive viral video marketing success is innovation. The average video marketer doesn’t innovate, they look at other successful YouTube channels in their niche and copy exactly what they see.
Innovation is a necessary part of a killer content strategy. Being innovative doesn’t mean you need to be 100% original. The greatest innovation comes from taking the best tips, strategies, and ideas that have already been done and combining them in a new, effective, way.
Here are several tips and strategies about how to create viral videos.
- Knowledge and Innovation
The best way to create viral videos is that you know about what is currently working. Research, analyze, and break down the video content until you understand why it is successful.
Research successful creators (video marketers). Figure out why. Look at their video comments and what their audience say they love about their content.
Discover what works and why. How can you make an idea better and unique? Spend time on these and analyze your competitions.
- Research Outside Your Market
If you stay inside your niche while researching, you will only be seeing a limited scope of possibilities. Research outside your market. Look at the leaders in totally different niches. What makes them successful?
As a content creator, you have to innovate if you want to be better than average. Learn how to remix the right way, and you’ll be generating ideas and great viral content.
- The Infotainment Strategy
The secret to creating a successful viral video marketing or teaching your audience is Infotainment. Informing plus entertaining refers to the content that teaches your audience something while also being extremely entertaining.
Also, you can use teaching and emotions. When done correctly, this combination is more likely to result in viral content for it has all the necessary ingredients for going viral.
If you create content and incorporate entertainment, amazing things will happen.
Higher Sharing Potential – The chances of your content being shared becomes much higher.
Greater Audience Impact – The things you are trying to teach are more likely to be digested, remembered, and implemented. This simply means you have a greater impact on your audience.
Massive Audience – You create a massive audience of devoted fans.
Don’t forget that information alone is boring. Nobody wants that. Find a way to make your content emotional, personal, inspiring, motivational, anything that can bring emotion out of your audience.
- Create Engaging Content
If your video content is not engaging most people will click away from your video. Remember, this is social media, not a movie. For the most part, people are not willing to sit to something that has a slow build-up especially if they don’t know you.
If you already have a big audience, you can get away with more, but if you don’t, you need to make sure that the first 15 seconds will hook someone who has never even heard of you before. A great hook makes a viewer feel like they have to keep watching.
- Emotional Response
The golden rule of viral video marketing is to elicit an emotional response. This doesn’t apply to videos only but applies to all content. The best videos elicit emotion from you, happiness, sadness, anger, nostalgia, hope laughter, inspiration, and much more.
Emotions generation isn’t luck, there a science to doing it effectively.
This is critical as you need to elicit some sort of strong emotions from your viewers. It doesn’t matter what the emotion is.
You need a unique perspective. You just need to explain your message in a way that isn’t immediately obvious. When it comes to having a unique perspective don’t be afraid to get weird or somehow strange.
Tell a Story
Stories plant ideas, emotions, thoughts, and lessons in us. Stories are how we think and process the world. Stories bring us together in ways that share our common experiences, and for that reason, they are very powerful. To connect with people, you tell a story.
These traits elicit emotions, challenge emotions and you will hook people. Have a unique perspective, and people will give you their attention. Tell a story, and you will plant people’s basic desire to connect with others. Incorporating these traits results in increased shares and views.
Think Big – Optimistic
Viral video marketing success requires that you think big and you are an optimist. Always find joy in the journey. See challenges as chances to learn, to improve, and even to have fun.
When you find joy in your journey, you enjoy creating content without being pinned down by whether or not you will succeed. You constantly experiment with new ideas even if they fail because you like doing it. Moreover, always have fun and remain optimistic every step of the way.
Creating quality content it’s pretty difficult. Content is an art, and to consistently create shareable and viral content, you need to go through and test many of your ideas before you hit on the one that works.
Thinking big is trying to hit a million views of your video, but not just trying but planning and working to make that happen. If you think small, you’ll stay small. If you think big, you can grow your business and brand as big as you want.
However, you need to ensure that your content is good enough to go viral. Remember, failures are part of the process.
You have to experience a lot of failures to learn to succeed. Facing an obstacle is a good thing. Keep a positive attitude and view each failure as an opportunity to learn something new.
Failure is a lesson, not a disaster!