YouTube is one of the largest social media platforms with over 2 billion monthly users. Many brands and businesses are uploading videos on YouTube because they know how attractive is a promotional video. But you must know how to make a successful, promotional video.
These days all the social media platforms including Facebook, Twitter, LinkedIn, TikTok, Instagram, etc. are using video marketing. Why? because people love watching videos.
Videos are very important for your business because they can help you to build customer loyalty and retention too.
How to Create a Promotional Video
How To Create Promotional Videos
If you want to create a successful promotional video, you need to have the right plan, strategy, and also you need the right tools.
- Know Your Goal – Success
Just like any other form of content, you need to know the end goal of your promotional video content.
Video marketing strategy is useless without goals.
Some of the goals that you could plan for your promotional video are:
Brand awareness – Business Promotion
Boost your traffic
Educate your audience/customers
- Decide the Type of Video
You need to decide the type of video you want to create
If you want your audience to learn more about your brand, you will need to create an explainer video.
Here are some of the different video types that you can create:
Introductory Videos: Introduce your brand, your mission, etc.
Explainer Videos: Talk about the functioning or benefits of your products or services.
Action-Based Videos: Drive the viewers to take a particular action.
Testimonial Videos: Videos based on testimonials from existing customers.
Problem/Solution Videos: Explain how customers can solve their problems using your products or services.
Informative Videos: Videos to educate your audience.
- Video’s Tone and Brand’s Tone
It’s important to decide the video’s tone because the video will represent your brand and you need to ensure that it aligns with your brand’s tone. Your video could be dramatic, formal, funny, or even conversational.
The tones of your video can be.
Conversational: Casual tone (is not very promotional).
Formal: Clear and right to the point.
Humorous or Funny: Humor and funny to make your audience laugh.
Urgent: Used to instill fear of missing out (Effective Trick) among viewers to push them to take action.
- Video Format – Appearance
Some of the common visual formats you can choose.
Animated Video: Involves 2D and 3D animations and is cartoon-styled.
Screencast Video: This is a recording of a computer or mobile screen (with or without a voiceover).
Real People Video: You show people in the video (walking, talking, working, etc.)
- Video Script
It’s time to create the script for your promotional video. if your video involves two people or characters talking to each other, you might need to have dialogues written.
if there’s just narration, you’ll need to have a script that outlines what the narrator will say.
- Video Creation
You will need video making – editing software to create your video. Many video editing software would require that you have a certain degree of expertise. You can hire a freelancer video editor or you can use a free editing program to test your abilities.
These days there are many video editing software (paid and free). It’s up to you to decide how to create your promotional videos.
- Video Promotion
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