These days many businesses and marketers know that video marketing strategy is a necessity. Stats show that 87% of marketers are using video as a marketing tool. Also, 55% of consumers want to see more videos from businesses.
You can create many types of video, like tutorials, social media videos, explainer video, promo videos, and live streams, to discover what type of videos your target audience prefer to watch.
Video Marketing Strategy: Video Length on Social Media in 2021
Here is a video marketing strategy and tips you need to know about video length on social media in 2021.
The key is to create videos that get straight to the point, are attractive, and engage viewers from the beginning.
- Facebook and Video Length
Engagement on Facebook videos is high. Video posts are getting 58% more engagement than other post types.
Facebook Video Tips
The ideal Facebook story video length is up 20 seconds.
The optimal length for a Facebook ad is around 15 seconds or less. The shorter the ad, the better its completion rate.
Live streams are best as longer videos. Because it takes time for viewers to join and engage with your live stream.
Important! You need to add captions to your social media videos.
85% or more of Facebook users tend to watch videos without sound. So if you add captions to your videos you can get more viewers to watch your video.
Also, it’s a good idea to share a YouTube video link.
- Instagram and Video Length
Keep your in-post videos around 30 seconds long. Stats show that 30 seconds it’s better for engagement.
You can experiment with longer videos for IGTV videos.
For Instagram story video length, up to 15 seconds, it’s perfect.
Live stream on the platform can be longer length. You can take them to 60 minutes max.
Use a thumbnail for your videos.
Instagram is a visual platform and competition is high. But a good thumbnail can attract more people to watch your video.
Encourage engagement with GIFs, texts, and other design elements.
- Twitter and Video Length
Two billion people watching videos on Twitter every day. Also, tweets with a video get ten times more engagement than tweets without a video.
Twitter Video Tips
For video tweets and video ads, the optimal length is about 20-45 seconds. So it’s best to stick with short video content.
Videos on Twitter autoplay and GIFs too. Also, you need to know that 93% of the videos are played on mobile devices. So you need to use captions and text overlay to make sure you hook your target audience and engage them.
- YouTube Video Length
YouTube is the second most visited site after Google. The second larger search engine!
So a lot of people, worldwide, watching videos on YouTube every day.
Stats show that users consume over 1 billion hours of videos on YouTube, more than Facebook and Netflix combined.
YouTube Video Tips
For YouTube video ads 6 seconds long and 15-20 seconds long for pre-roll ads.
The ideal YouTube video length depends on who your audience is and the video type. A how-to video explaining a concept can be longer than a product showcase video.
Also, an attractive thumbnail can encourage viewers to watch your video.
- LinkedIn and Video Length
LinkedIn is for professionals mainly.
Many executives say that they watch work-related videos. But you need to create quality video content for Linkedin.
Many LinkedIn videos’ lengths are 30 to 200 seconds. Avoid creating videos over 10 minutes.
Make vertical videos that are optimized for mobile viewing. As with most social media platforms, LinkedIn users consume video content on their mobile devices. 91% of people watching videos on their phones.
You can increase your video engagement by capturing it in vertical mode.
- TikTok and Video Length
TikTok users love bite-sized video content.
The optimal length there is between 9 to 15 seconds. But you can do 60 seconds in total.
Use background music.
TikTok has a sound library to play with. So you can make your video more entertaining.
You can also create video content that’s based on the trends.
Now you know video length tips for social media platforms. Short videos with a strong hook are the best way to create popular videos.
Short videos get straight to the point and hook your audience’s attention. Many viewers stop watching videos after one minute, so keeping your video content short can improve engagement and even sales.