Video marketing is a powerful tool for businesses, brands, and marketers. These days video content dominates more or less every social media platform. Many people worldwide are watching video content every day.
Video Marketing: Stats and Benefits You Need To Know
Here are some stats, trends, and benefits of video marketing you need to know.
1. Video Marketing Stats
86% of businesses are using video marketing. Video marketing has been growing in popularity amongst marketers and brands.
68% of consumers say that the pandemic has affected the amount of online video content they watch.
93% of marketers say that video is an important part of their marketing strategy.
87% of video marketers reported positive ROI from their video marketing efforts
70% of video marketers say that they will spend more of their budget on video marketing campaigns. Only 30% said they would be spending less of their budget on video content.
Video content is 12x more shareable than images and text.
2. Video Marketing Benefits
84% of marketers say video has been effective for lead generation
Almost 80% of marketers think video directly improves sales
94% of marketers say video has helped increase understanding of their product
A video speaks a thousand words. Video content is great for explaining tricky product concepts and services without boring your customers with text.
43% of marketers report that video has reduced product
Creating helpful video content is a great way to provide your customers with visual product support and guidelines, thus reducing demand for support calls and saving your business money. (Wyzowl – Video Marketing Stats)
3. Video Marketing Content Trends and Consumer Preferences
Explainer videos are the most common type of video marketing content. 73% of video marketing videos are explainer videos. Sales videos and videos for social media are also very popular. (Wyzowl – Video Marketing Stats)
The use of webinars in marketing grew by 16% in 2020. Webinars grew in popularity in the midst of the pandemic and 91% of marketers that used webinars said they were an effective marketing tool.
92% of consumers watch videos without any sound. So many marketers are using captions in their videos. (Verizon and Publicis)
4. Video Marketing Platform Stats
YouTube and Facebook are the most popular platforms for video marketing
77% of marketers have used IGTV (Instagram) for marketing purposes
According to Twitter, video content is 6x more likely to be retweeted than photo-based content
The number of marketers using TikTok has doubled in the last year
19.58% of marketers planned to include video content in their Instagram marketing campaigns
Stats show that video marketing will keep growing and affecting businesses, marketers, and users worldwide.