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Video Marketing: Stats and Benefits for 2020 [Infographic]

Video marketing is a pretty effective and profitable tool for business promotion. Here are some video marketing stats and benefits you need to know.

People watch a lot of videos and share them with their family and friends. The types of video content vary from funny to tutorials and promotions. There is a great opportunity to use your creativity and spread a word about your brand through videos. It’s time for you to start creating informative videos to promote effectively your business.

These days are a necessity to create amazing videos about your business and share it with your target audience. You can make explainer videos, promotional videos, or animations. The style of your videos depends on your goals and your target audience.

Stats show that 80% of business owners got more traffic to their website after using videos. Besides, 73% of them claimed that thanks to videos the average time on their website has increased. Also, 72% of users generated more leads with the help of video content, and 55% of users increased their sales.

  1. Benefits of Video Content for Your Business

70% of businesses say that videos boost brand awareness.
51% of businesses agree that videos increase traffic.
Videos help businesses get 66% more qualified leads.
44% of people are more likely to buy a product after watching a video about it.
85% of businesses use video in marketing.
88% of businesses that use video report a positive ROI.

Types of Video Content

Explainers are the most common types of marketing videos. 62% of businesses use explainer videos. 82% of B2B businesses use explainer videos.
46% use logo animations in their videos.
38% use video advertisements.
33% create demo videos.
Promotional videos receive the least engagement online. 44% of businesses say informative videos perform the best, while 37% find entertaining videos to be the most effective.
80% of major brands use stories on social media.
Consumers say video ads are #1 way they discover new brands to buy from.
94% of people watch explainer videos to understand a product or service better.
58% of B2B businesses use logo animations in their videos.
93% of millennials watch how-to videos on YouTube.

Videos on Social Media

81% of users say they prefer videos on social media over other content types. Images come next, with 68% preference, and text posts come third (31%).
75% of people are more likely to follow a brand’s social media page if it has video content.
74% of businesses say that videos receive the most engagement on social media.
56% of businesses post up to 5 videos to social media every month, 30% post more.
90% of people watch videos on YouTube, 51% watch videos on Facebook, 38% on Instagram.

Video Length

47% of businesses say that 1-2 minute videos perform best on social media.
65% of people are more likely to watch a long video than read a long article.
30 seconds is the best length for Instagram videos, 45 seconds for Twitter videos, and 1 minute for Facebook. Longer videos perform best on YouTube.

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