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TikTok Marketing: Tips and Stats for 2020 [Infographic]

TikTok is a very popular social media platform where users can create short video clips to share with their friends and followers. Users can scroll through millions of different videos on the platform, which can be easily searched and categorized.

Also, user videos can be tagged with hashtags, which allows for a quick and easy way to search for videos. TikTok users also can interact with other users’ content like any other social media platform. TikTok is designed for sharing videos, and not images or text content.

If you want to create good quality content that your audience will enjoy watching and share, you need to know as much about them as possible. It’s a psychology effect: by knowing about your target audience’s problems and concerns, you can provide the solution to these issues, they will trust you.

You need to create and share high-quality content to gain new followers and grow your audience. The key to creating popular TikTok videos is to create content that will hook the interest and engage your viewers.

User-Generated Content

One of the best strategies you can use on TikTok is to share user-generated content. The same strategy can be used by brands, allowing them to easily leverage TikTok’s native users into creating and sharing content for them.

TikTok and Hashtags

Like most other social platforms, TikTok allows its users to tag their content with hashtags. When a user tags one of their posts with a hashtag, it makes it possible for other users to see that post anytime they search for that hashtag.

TikTok Stats

  1. Teens Love TikTok

Stats show that 44% of 13-16-year-olds are TikTok users. If you want to reach young teens you should include TikTok in your social media marketing mix.

  1. Users Spent Many Hours on TikTok in 2019

Reports show that people spend more than 68 billion hours on TikTok in 2019. If you think to advertise on TikTok a trend is that people are eager to use TikTok and stay engaged with it for substantial periods.

  1. TikTok Portrait Ads Generate More Engagement

Stats show that portrait TikTok ads got seven times the engagement compared to landscape and square advertisements. Also, you need to know that rich messaging sent by e-commerce brands is very effective too.

  1. TikTok Increase Engagement More Than 27% Because of COVID-19

Stats show that TikTok got an increase of more than 27% between February and April 2020. Because more people trying to find entertainment and stay connected during the COVID-19 pandemic.

  1. TikTok Has About 800 Million Monthly Active Users

Stats show that TikTok now has approximately 800 million people who use the app every month. That’s pretty effective for your marketing campaigns.

  1. TikTok’s Adult Users Have Doubled and Keep Growing

TikTok marketing stats show the popularity of the app among teens. But new research indicates that usage among adults has doubled and keeps growing.

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