TikTok is still one of the most popular social media networks. TikTok keeps growing, and if you’re looking for a place to promote your small business, TikTok is one of the best solutions.
TikTok and Business: How to Promote Successfully Your Small Business on TikTok
TikTok has higher base-level engagement rates than other social media platforms.
TikTok estimates the average engagement is 15% higher than other social media platforms.
Here are some tips on how to promote your small business on TikTok.
Use Trends
Like any social media platform, the trends move fast. The reward for staying on top of the latest trends can be a huge boost in engagement.
Remember when using a trend keep your videos relevant to your brand.
Use hashtags and the #SmallBusiness hashtag
Like all other social media platforms, hashtags are vitally important on TikTok. Not only do they help people to find your content, but they can help with research.
The #SmallBusiness hashtag can help you to see how other small businesses use the platform to grow their brands.
Consistency
The hardest part of growing on any social platform is being consistent. You can create multiple videos and post them at a later date.
It’s important to have a posting schedule.
Use locations
As a small business, you want to stick to your geographic area. When posting to TikTok, make sure you’re mentioning your city/country in your captions. The TikTok algorithm will pick this up, and show your videos to people in your location.
Don’t sell – Provide help
TikTok users value authenticity. You should limit your promotional content to 3-5 posts per month.
Remember: if all you post is promotional content, you won’t build an engaged following.
Provide value and educate your followers.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
