Tag Archives: word

Small Business Marketing: Effective Word of Mouth Tips for Your Business

Small Business Marketing: Effective Word of Mouth Tips for Your Business

Word of mouth can be the best marketing tip or technique if you own a small business. Word of mouth is very important in our online world these days. Online reviews are available for everything ( businesses, products, services, etc)

Many studies show that nearly 9 in 10 consumers read online reviews of local businesses, and 72% of consumers said that they used positive reviews to determine whether a business was trustworthy.

Here are some word of mouth tips you need to know.

  1. Good Customer Service

Customer service it’s one of the few ways that small businesses can compete with larger businesses, especially those that focus on low prices.

How important is customer service to word of mouth? Many surveys show more than half of unsatisfied customers will tell their friends and family about poor customer service experiences, and 32% will search for another business.

Show your customers that they are important to you and treat them with respect and interest. Listen to customer complaints, learn from them, and train your employees accordingly. Follow these practices consistently and positive word of mouth is sure to follow.

  1. Customers and Communication

Poor communication practices will drive away not only the customer that was trying to reach you but the other people he tells about his frustrating experience, too.

Supposed business phones that just ring and ring and don’t even connect to an answering machine or that connect to full voice mailboxes are very unprofessional and annoying.

Equally annoying are websites that don’t provide easily accessible contact information or the correct hours of business.

If you want a positive word of mouth, your small business has to be reachable. Answer your emails promptly and get all the necessary phone services, including voice mail and call forwarding.

Make sure that your business phone is answered properly in a way that will encourage business, not discourage it.

  1. Ask for Testimonials

Testimonials from satisfied customers (short written statements about your service or products) are powerful endorsements and can spark good word of mouth. Get in the habit of asking for them.

The time that you’re asking for referrals is also an excellent time to ask a client for a testimonial.

Once you get testimonials, make sure you use them to maximum effect, posting them on your website, on your Facebook page, in your advertising, in your store… wherever they will be visible to the public and seed a positive image of your small business.

  1. Give Lessons or Seminars

While giving lessons or seminars will involve some planning time and effort to execute. The word of mouth can generate value for your small business.

The two secrets to success for providing lessons or short courses are to select something that your clientele will be interested in.

You don’t want people going away disgruntled because they didn’t get what they came for at all or only got some of it.

  1. Use Social Media

Remember, word of mouth is all about people saying good things about your small business. And social media is where many of them are talking now. Your small business needs to be in that space. It’s not hard to set up a Twitter account or create a business page on Facebook.

But note that word of the mouth involves other people talking about your business. Your telling everyone repeatedly what great products you have or service you give is going to do absolutely nothing for your word of mouth.

Instead, develop a social media strategy that will let you engage customers and entice them into saying good things about your small business.

  1. Online Reputation

As many of the conversations about your business and your brand are happening online, you need to know what’s being said there. So it’s important to monitor your online reputation and see what kind of word of mouth is being spread about you.

Particular social media applications have specific tools to help you do this. Twitter Search, for instance, lets you search for a brand or product name. You can then see which RSS feeds your search item is appearing in by adding the RSS feed for that query to your RSS reader such as Google Reader.

There are also independent online reputation monitoring tools such as Social Mention, which lets you receive free daily email alerts about your small business. Trackur and StepRep are just two examples of the growing number of companies offering online reputation monitoring for a price.

  1. Positive Publicity for Your Small Business

Positive publicity is a treasure for your business. Whether it’s a photo of you handing over a cheque to a charity in the local newspaper or a tweet mentioning a tennis tournament your business is sponsoring, publicity puts your small business in the forefront of people’s minds and makes them much more inclined to spread good word of mouth about it.

Word of mouth is something that is going to happen, whether you pay it any attention or not. But it can be such a powerful marketing strategy for your small business it seems silly to ignore it.

You need to know what people are saying about your small business and speed the spread of positive word of mouth. All that can happen is that you’ll gain a bigger customer base and that’s pretty good for business.

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Social Media: Word of Mouth a Great Advantage For Your Business

Social Media: Word of Mouth a Great Advantage For Your Business

Many marketers believe that social media marketing is the digital form of Word of Mouth marketing. Word of mouth on social media can prove to be an excellent advantage while trying to convert visitors into paying members.

Word of mouth is as old as the history of human communication. Currently, it is referred to as the most valuable form of marketing in the world.

A survey shows that 92% of consumers around the world trust recommendations from friends and family, over any other marketing advertisements.

It is just natural that audiences would be confident in trusting what their friends & family have to say about a brand, rather than believing any other advertisement. Now Word of Mouth Marketing is all about conversations, and social media marketing strategies are a great tool to make it happen.

People believe something that comes from a person that they know or respects, instead of paid sources like commercials and print ads. Social Media is a platform to get started with such conversations.

Social media is the new word of mouth marketing. It’s about how brands today communicate and build a strong bond with their customers on social media. It is not about one to a mass of people, and rather it is about one to one.

Here are a few social media marketing tips on what to do and what not to do.

Mass Advertising is not Effective

For a brand to do well on social media marketing and to capture better revenue and customer affection, it must avoid mass advertising plans. Mass advertising is merely a one-way delivery of traffic between the brand and the mass audiences.

It should be more about establishing and nurturing a strong connection with the particular audiences through appropriate content, giving proper attention & action towards audience feedback, and any activity to win over your audience.

Analyze and Discover What The Customers Want or Need

Many brands are failing because they have not analyzed the customers’ needs and mentality. On the other hand, successful brands have been focusing on the customers’ overall thought-process, above their service and products.

Word of Mouth on Social Media Marketing and Success

We need to treat every single individual customer well. It is just that.

Getting an efficient social media team that is good enough to handle customer relationships is a must. Managing public communications should always be your first step in WOM marketing, that will build a good emotional quotient (EQ) with time.

Audiences are human beings with emotions, moods and many varieties of characteristics. In this era of so hard competition, it is never easy to earn the confidence and trust, of the audiences.

You need a balanced marketing strategy that focuses mainly on your customers. Above all what you need is to bring in that extra step for making sure that, your customers are happy in such a manner that they love to share their unique experience on your brand with their family and friends.

A satisfied customer is the best Free advertising for your business! Very Simple but many businesses ignore it!

All this would happen through word of mouth marketing using the power of Social media.

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The Benefits of The Word Free: How to Increase Your Sales

 

Free is the most frequently used word that people type in a search box on the internet. This word can increase your traffic and Explode your sales if you run an online business.

Why the important word is FREE!

Everyone loves something for nothing. No one wants to pay for something if they can get it for free.

Think about all the times you have searched for something on the internet. Whether it was for information, a service, a product, in fact, anything. Did you just type in the description, a keyword or phrase, or did you put ‘free’ before it?

The benefit of giving something for free.

As an online business, if you offer a product, service or some information for free, it can have great returns.

First of all, it boosts your search engine rankings. As the word is typed into a search more than any other, having it optimized on your website will have amazing results.

Once a customer has found you in their search results, further use of the word free will draw them in even more. Giving them something for nothing if they visit your site is a big attraction.

How giving something for free can make you money.

To get their free product, they have to give you their name and email address. This is the #1 reason for offering it to them in the first place.

It is highly unlikely that someone will buy something on their first visit to a website. And unless there is an excellent reason for them to return, they may never visit again.

By having their email address, you can contact them and remind them to revisit your site. You can offer them ‘special offers’ and affiliate sales through your follow-up emails.

It is a well-known fact that there needs to be an average of 7-10 contacts (sales pitches, remind revisits, offers, etc…)with a customer before they will buy something.

By being able to have important contact with your customers, your chances of them making a purchase have increased significantly.

They learn to ‘trust you’, you become familiar to them and that is what often clinches the deal. You gain these things from your customers and then they buy.

So, that’s how you make money from giving away something for free.

The quality of free.

The item that you offer, whether it be a subscription to an ezine, an ebook, report or software, MUST be of good quality.

If the customer receives their freebie and the quality is poor, they will not come back to your website and buy anything.

On the other hand, if they are impressed by their gift, they are more than likely to visit your website again and again. High quality, useful products are essential if you want the ‘free offer’ to work for you.

How you can drive traffic to your website using ‘free’.

Classified ads are an effective way to drive traffic to your website. The headline and description should be centered around the infamous “what’s in it for me”. That is offering them a freebie. This will entice them to click the link and visit your website.

You can post classifieds for free. Just type ‘free classifieds’ into the search box and choose from the 1000’s of results that the search engines produce. Submit your ads often and the traffic will keep coming.

Other ways to drive traffic using ‘free’.

Simply use it anywhere your ads appear. If you publish articles, reports or ebooks, put your offer in your resource box. If you use pay-per-click, use the offer as your ad copy.

Choose carefully.

When deciding on what it is that you will give way, there is one piece of advice that is vital.

Make the free item appropriate to your audience. Whatever niche you operate it, stick with the theme.

If you offer an ebook on ‘how to play golf’ and your business sells musical instruments, you will be heading for a problem.

The customer will visit your website to get their ebook. They will download it and probably be very pleased if it contained high-quality information on ‘how to play golf’. When you contact them via email with for example a ‘special offer on violin strings’, unless, by some highly unlikely, random chance that they play the violin, they will not visit your website again.

No matter how many emails you send them, their interest was golf, not musical instruments. Why should they visit your site again? The fact is they won’t.

So be mindful of what your niche wants and give it to them.

In conclusion, the more you offer freebies, the more money you will make.

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The Power Of Word “Free” on Internet And Affiliate Marketing

The Power Of Word "Free" on Internet And Affiliate Marketing

Yes it’s true anything Free has an incredible pulling power on Internet and Affiliate Marketing.

It is simply amazing how this four letter word FREE can capture the imagination of not only the newbies but also the most seasoned and experienced Internet and Affiliate Marketers.

The Success of your Internet Marketing or Affiliate Marketing Business depends to a great extent on several things such as Determination, Dedication and Motivation among others. In spite of possessing these qualities, financial limitations can be a dampening factor in your endeavor to succeed. So an offer of free tools, free eBooks, free classifieds etc. can be just the thing you have been longing for to boost your confidence and help you succeed in your business.

Even if you are not short of funds to operate your Internet or Affiliate Marketing businesses the offer of free items that could be helpful to develop your Internet business is something no sensible entrepreneur wants to ignore. Why pay for something when you can get it for free!

It is important to note that in spite of the prominent display of the word Free, some items are not always Free and some are quite useless; nevertheless the urge and desire to try them out persists.
Capitalizing on this are many scammers who want to make quick money. This is where the newbie has to be watchful and not fall to scammers.

Many genuine smart Marketers do take advantage of this inherent weakness of both man and woman and offer free items to promote their businesses.

There are of course several great free webmaster tools that are extremely popular with Internet marketers, Affiliate marketers, Internet home based business owners and other online entrepreneurs.

Similarly Free eBooks and Articles written sincerely with the sole purpose of educating the audience are also very popular and sought after by webmasters.

There are websites dealing exclusively with Free items that are very popular in the Internet.

Another Free item extremely popular with low budget business entrepreneurs are Free classifieds.

There are also several very much sought after Free to join affiliate programs that are long standing, safe and secure, who provide you with free tools, free web sites and a great support systems.

Thus the Internet abounds with all kinds of free items. Some have hidden charges, Some lead you to scams, Some have both free and paid versions, Some are totally free with no strings attached.

Regular visits to the Search Engines such as Google, Yahoo, MSN and Altavista and studying these various free items will help you to weed out the Good from the Bad and the Ugly.

Great people do exist out there in the Internet World who are prepared to share their knowledge and expertise with the rest of the Internet users for Free. Webmasters and Online Entrepreneurs should indeed be grateful to these Individuals and Organizations who are constantly making the Internet experience much easier, cheaper, pleasant and enjoyable for millions of Internet users.

The Power of the word FREE will without doubt continue to captivate the hearts and minds of the Internet Marketing and Affiliate Marketing world. Make your research and find the best free tools for your business.

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