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Video Marketing: A Very Effective Tool for Your Business

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When you create a short video to explain something important to your audience that would take more time to explain in print, you’re giving tremendous value to them. Additionally, the majority of your audience will be impressed that you spent the time to make the video. It’s not seen as easy to do because there are some tools needed and some thought must go into the production of the video.

Videos can be used in direct advertisements, on a sales page, in an email message, and in your blog. Doing so will expand your brand, boost your visibility, and your authority in your niche. Video marketing is a very effective tool for your business.

Boost Your Brand

If you make sure that each video you produce is branded, regardless of how far it goes after you share it, the information will also enhance your brand’s recognition. It is said that it takes a new person at least seven times seeing your brand before they begin to remember it. That’s why even when people don’t click on the video and watch it, they’ll still get some of the information into their head if it’s branded well.

And, if you get the headline right, they might share it, which spreads your message even further.

Understand Your Audience

Video marketing is very effective. But when you create marketing videos, it’s important to understand who your audience is, what they want, what they need and how your information solves their problems better than your competition does.

Once you have determined your target audience, narrowed down your subject matter, and you know what message you want to convey to your audience, it’s time to create a very targeted video that’s a maximum of two to five minutes long. That’s about the highest attention span most audiences have. It may not seem a long time, but it gives you a good deal of time to provide value, relevancy and the quick solutions that your audience desires.

Videos Are Easy To Make

The most important aspects of marketing videos is that people can clearly see and hear what’s happening. That means lighting and audio are important. Today it’s not hard to find an affordable camera. The camera on your smartphone is good enough.

Businesses that use videos in their marketing are seeing a huge increase in return on investment. Videos increase conversions, so it makes sense to learn as much as you can about video marketing.

You simply have to have some online video presence to succeed in business these days.

SEO Tips for Your Online Video Marketing

Many of these videos can be found on YouTube, which has become a very powerful search engine next to Google. Most videos are almost immediately indexed on the web. Creating a well-optimized channel is one video marketing strategy for attracting more visitors to your website.

Channel Optimization

Here are the guidelines to optimize your channel:

1. Channel Settings

Create your channel with the following settings: Your company name should be part of the title; check the visibility box and allow visitors to find your channel using your email address. For the channel tags, choose the same keywords that are used in your website.

2. Videos and playlists

Select “My Uploaded Videos” and to play the featured video automatically. The features video should be selected from one of your uploaded videos.

3. Profile

The profile name should include your business name. Then, in the website section, write your website URL. Add the link to your company’s Twitter or Facebook pages to the summary of the channel’s content in the channel description. In describing your company in the “About” section, use your targeted keywords.

4. YouTube Videos Optimization for Search

1. To optimize your videos for the search engines, try to upload only engaging and high-quality videos. The subject should be related to your targeted keywords as the keywords will have to be mentioned in the video.

2. The video title should also include the company name and ends with the word “video.” In the video description, begin with the company name so that it shows even in the unexpanded view. Include three to five keywords and the links to Twitter and Facebook pages.

3. For tags choose three to five targeted keywords.

4. Choose a thumbnail that would attract the visitor to click.

5. Set sharing and broadcasting options to “public” based on standard YouTube license. Allow the following: comments and voting, video responses, ratings, embedding and syndication.

6. Provide a transcript of the video which the search engine can index. As the videos are converted to a Java format which can not be crawled by the search engines.

7. For the date and map, use the company address.

How to Promote Your YouTube videos

Promote your video by: Embedding it on the company website using the YouTube URL and by syndicating it through social networking websites.

By using the right video marketing tactics, your videos can help attract the much-needed traffic to your website. Video marketing is a very effective tool for your business if you use it the right way.

P.S.

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The Evolution of Google & How It Affects Your Visibility Online [Infographic]

Did you know Google started its life as a project called BackRub? Or that they now use a reported 200+ factors to decide where your website ranks?
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10 Tips for Blogging and Internet Marketing

Marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Write your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

7. Posting on your blog on a regular basis is another way to get new readers. Who wants to read a blog that is never even updated? Would you? Of course not! So give your readers what they want with new content and give it to them often. Post daily, weekly or bi weekly and be consistent about it. This way your readers and visitors will know how often to check your blog for a new post.

8. Know where your traffic is coming from. Know which search engines are directing people to your blog and which are not. Find out what keywords are bringing people to your blog as well. If you know all of this all ready, use it to your advantage. Write more content on the keywords that are working for you and monitor where you fall on the search engine pages that are sending visitors.

9. If someone leaves a comment on your blog, be sure to acknowledge it. No one wants to have a conversation with themselves, and it will only take a brief moment to reply and let them know you appreciate them. Otherwise if you have a section full of comments and you have not replied, chances are that you will not be getting many more. The readers may even drop you off of their list of blogs to visit frequently as well. Using your head and treating others as you would want to be treated is a big part of marketing.

10. Make friends with other bloggers. Network with them and find out how they get so many visitors to their blog and what they do to keep them interested. Exchanging ideas with other bloggers that are successful is a great idea and a good way to make friends. If you want, you can even become friends with other bloggers offline as well. Use this to your advantage and do not just take from the conversation though, be sure that you share all of your blog marketing techniques as well with your new found blogging friends.

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What Is And How To Use Hashtags On Social Media

Hashtags are the most followed labels in Social Media to increase visibility and engagement. Hash character sign “#” can be added to the text or keyword without space. Promote your good cause in this way, whether it is Facebook, Twitter, Instagram, Google+, etc. Basically, you don’t connect with a wider audience on Social Media. But still, if you post anything using Hashtags any user can view your post with relevant search. Optimizing Hashtags actually shorten a process to find updates through social media.

Initially, Hashtags introduced through Twitter. However, as of now all most popular social media platforms support Hashtags. During the year 2016, marketing experts predict that Hashtags will be dominating during 2016 as well.
Almost social media users are aware with the utility of Hashtags. People are defining Hashtags for creating buzz around topic, news, brand, object, celebrity, person, event, celebration, and much more.

Mobile app development company along with social media marketing experts gamify a use of Hashtags in the most popular platforms like Twitter and Instagram. Hashtags have power to convert audience into content creators. This strategy might be proved risky for some brands.

As per the prediction, emoji actions will have more value. Each day stickers and emoji both are becoming richer and interactive. Predictors say, there would be a time in 2016 when emoji based Hashtags would be trending.

Effects of Hashtag in marketing

Making a Hashtag for brand is beneficial as you can know what people community is saying. Following the Hashtag will allow marketers to observe the trends on the web. Involvement into the conversations is supposed to make your idea clear, and you can easily know what the other folks are thinking.

Hashtag is going to dominate the market as each individual is using Hashtags in the posts. Not only the things, events, products, brands, news, but people will be using Hashtags before their names. The celebrities continue posting the Tweets for sharing their own views for any matter. They also share their prospect among the fans. Entertainment networks also crate the Hashtags for promoting channels, shows, etc. And this will be continued in the 2016 as well.

With the growing industries, Hashtags would be utilized in creating the communities. Anybody can know the reviews shared by others on a particular topic easily by searching with the Hashtags.

Choosing a relevant Hashtag

When you post anything, many suggestions appear related to your post. Choosing the most popular Hashtag definitely gets a buzz. Selection of Hashtag varies depending upon the idea of your post. Different approaches are there to utilize already created Hashtag or creating a new one. When posting with correlated Hashtag, try to make it content rich & provide additional information. Do not adjust trending Hashtag randomly in your post. Post must be relevant and add some value. When you are going to create your own Hashtag, make sure that the tag is easy to understand, relevant & delivers the exact idea. Creating your own tag for your business brand is tough as it requires amplification, other media promotion and you must broaden your reach.
Social Media and Hashtags:

Twitter: While using twitter, the # symbol categorize keywords in Tweets. The ideal number of Hashtags per Tweet is two. It’s called a spam, if you add more tags. Over-tagging is not recommended. Users can use Hashtags anywhere in the Tweet.

Instagram: You can add Hashtag in any post set to public. Point to note is, Maximum 30 Hashtags are allowed to use per post in Instagram. When you with private profile tag posts, it will not be appeared publicly on Hashtag pages. In the Hashtags use of special characters is restricted. You can include numbers. There is a restriction to tag other people’s photos/videos.

Facebook: In Facebook, do not add Hashtags in middle of the sentence. It fails to deliver the actual meaning of post and sometimes for the readers its annoying. Put Hashtags at the end of post. Using relevant keywords would be effective. Only the people with whom you have shared the posts can see the post in Hashtag’s feed.

Google+: When you post using Hashtag on Google+, people can easily search a conversation for any topic and join easily. Stay connected with the world and know get involved in the topic of your interest.

YouTube: Add the comment including Hashtags. When someone clicks on those Hashtags included in comments, video titles, including those words are opened.

Pinterest: Mind well that you cannot search through the Hashtags in Pinterest. Hashtags in the pin description are clickable.

Tumbler: Tumbler shows options to add the tags & it automatically adds a Hashtag when you start typing a tag.

During 2016, each one social media user will be aware of using Hashtags properly in the posts . The marketers will utilize Hashtags to promote their brands. Entering into the conversations relevant to the business trends with valuable information will surely increase popularity. In each industry, current causes would be easily identified through the trending Hashtags.

You can use #hashtags on social media but don’t break the rules!!

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Blogging: A Free Internet Marketing And Advertising Method

It’s been years since blogging has been practiced. But it’s just recently that it has been considered as one of the addicting fads. Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated. Savvy marketers have discovered that blogging is one of the best Internet marketing methods that won’t cost you a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website’s alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Air your opinions, advice or reviews on specific services or products that are related to your business. Publishing is a very easy process with blogging.

4. Include links that will fetch back links and subsequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect response through the ability of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as AIOP and Blogger.com are the most popular in this field. Those hosts will provide you with easy instructions on how to put up your blog.

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