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Pinterest: A Very Effective Social Media Website for Your Marketing Strategy

Pinterest: A Very Effective Social Media Website for Your Marketing Strategy

Pinterest. A very effective social media website for your marketing strategy. It’s fast-growing and addictive. It’s image-focused, so it’s perfect for advertising your business.

The site is easy to use. You can add Pinterest buttons and widgets to your own website so that your customers can “pin” your images. It’s very simple to use it as part of your marketing strategy.

Here are some tips you need to know

1. Create Boards for Your Products or Services

Check out what other companies are doing. As you click through other companies’ boards, make notes of clever ideas you can use. Use relevant keywords and awesome images to promote your business.

2. Get Social – Interact

Follow others, and pin others’ pins. Others will see your activity in their streams and notifications, and they’ll discover your boards and will follow you. Social media means interaction.

3. Comment on Popular Pins

Pinterest’s “Popular” category consists of pins which are pinned most often and commented on most often. When you comment on pins in this category, more users will see your comments.

Be sincere and specific in your comments. Say what you like about the pin and why, rather than simply “I like it.” Be careful not to over-do the commenting; don’t comment-spam.

4. Promote Your Pinterest Boards

Let your customers know that you’re active on Pinterest, and encourage them to check out your boards, and interact with you.

You can also find your friends on other social media accounts like Twitter, Instagram, and Facebook. To do this, click on your business name on the home page. Choose Find Friends from the drop-down list.

5. Create a Pinterest Marketing Plan

As you create more boards and add pins to those boards, starting promoting individual boards, rather than your entire account.

Create a plan and use Pinterest as a search engine to discover hot topics and interests of your followers.

Pinterest and Business: Easy Tips You Need To Know

Here are some tips and unique qualities of Pinterest you need to know. These qualities have created an amazing environment which supports and strengthens small businesses. They’ve made Pinterest the fastest growing global social network.

How can a group of image collections help your business? You need to understand how this works.

Why Pinterest is very effective

A recent study showed that humans process visuals 66% faster than text. Beautiful visuals of a life we want. Pictures of glamorous, clever, humorous, or simple products or services to improve our life grab our attention and interest. The proof is in the stats.

The traffic flow from social media sites to online storefronts has changed over the last 4 years. In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well.

The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. The average spending amounts from Pinterest users was $180!!

Pinterest number of unique users grew by 866%. People are attracted to more visual websites. The more we understand about the way humans process information and how it affects spending habits, the more businesses will see the value in Pinterest.

To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site more seriously.

Pinterest users. About 86% are women. That’s enough to make entrepreneurs pretty happy. They already know that women spend more money on online shopping than men. Also, somewhere between 70-75% of users have a college education.

Generally, the greater one’s education, the more stable the income, and a higher amount of income available. Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children.

The stats show that 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

Obviously, the woman takes her pinning seriously. She doesn’t just like what she sees. She Buys what she likes.

Pinterest: Easy Tips for Your Business

1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will make people follow you. Pinterest has a way for businesses to even include the product price for the item pinned.

2.) Create Boards. Your pages are called Boards. On each board are the pins/visuals. Think about how to organize your business on these boards. Think it as a virtual storefront!

3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement.

4.) Share pins on Facebook, Twitter, and other social media sites. Leverage your entire social network!

5.) Optimize your Pinterest site with SEO.

6.) Add a “pin it” button to your website.

7.) Use high-quality photos. Do your research on photos which are more appealing. The wearable product sells better when displayed on a person rather than just on a surface.

8.) Use visual calls to action. They are more effective

9.) Include a URL on each of your posts to encourage traffic back to your website.

10.) Keywords should be included on the board and on each pin. How else will board or pins be found? Think about the words people will use to find you and include them in your pins.

Include URL links in all of your pins. Have about 200 characters of text with each pin. That typically gains the most numbers of repins. Finally, Tall images are more likely to be repinned. You can use Canva.com (it’s Free) for your images

Remember, start small, with just one Board and a few pins. Soon, you’ll increase traffic and sales.

Affiliate Marketing

Digital Marketing: How To Grow Your Online Business

Digital Marketing: How To Grow Your Online Business
Digital Marketing: How To Grow Your Online Business

 

Digital marketing or online marketing it is a very popular and effective tool for marketing your products or services and grow your business.

Direct email marketing, search engine optimization (SEO), and search engine marketing (SEM) are few of the tools which come under this category. They are becoming more and more common and pretty useful in the online world.

Media is important now because we have access to a large number of data and more people are having access to this large data. They often view and review the data pertaining to customers tastes, interests, trends, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Businesses leverage digital channels such as Google search, social media, video channels, (Youtube), email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online video, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their goals.

Digital Marketing and Traffic

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. You have to use the right keywords to increase your traffic pretty fast.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Very effective content marketing is the article and video marketing.

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Affiliate Marketing

A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Many businesses and marketers use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts, and events, as well as to direct people towards the business’ website.

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics advertising a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. (Not Targeted Traffic)

The digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for. (Targeted Traffic)

How to Grow Your Business with Digital Marketing

Internet marketing or digital marketing is the marketing future across the world full of advantages as compared to traditional marketing. Here are the few reasons why digital marketing is important for every business:

SEO (Search Engine Optimization)

SEO is not only related to making your website or online presence better for search engines but also about making it better for people. However, the truth is that Google tries to filter the websites that don’t deserve to be on the top of Search Engine Result Pages (SERP’s).

SEO is one of the most cost-effective strategies that will bring organic traffic to your website.

SEM (Search Engine Marketing) or Paid Marketing

It is the most effective and comprehensive strategy to grow your business and drive more traffic to your website in a very competitive market. With lots of business presence in the digital world. It is significant to advertise online, and SEM is one of the best ways to promote or advertise your business.

It is done primarily through paid advertising which is why it is also called Paid Search Marketing.

You may choose PPC (Pay per Click) or CPM (Cost-Per-Thousand Impressions) or CPC (Cost per Click). Google Adwords (Google) and Bing Ads (Yahoo) are the most popular platforms for SEM.

Content Creation (Content is the King!)

Content creation is a very effective marketing method and even after the changes in Google’s algorithms, content is still the most significant metric while measuring the search results.

Content can be presented in many ways, such as blogs, e-books, case studies, how to guides, question & answer articles, banners, infographics, images, news updates, videos or content for social media sites.

You can create content on any topic related to your business. The content should be professional and search engine optimized. It is always better to leave certain things in hands of professionals to achieve success in your business.

There are many Content Writing as well as Content Marketing agencies which not only write the content in a professional way but also promote it on digital media to create brand awareness and bring traffic, which in turn convert to your customers.

SMM (Social Media Marketing)

Social Media Marketing uses social networking sites (like Facebook, Instagram, LinkedIn, Twitter, Pinterest etc.) as a tool for promoting websites and bringing traffic to your business.

The basic goal of SMM is to engage or communicate with the users, increase brand visibility and reach more customers. Having an active Social Media Presence (engage on daily basis) has become an invaluable part to expand your reach, which as a result will build your own reputation and brand.

Mobile Marketing

The consistent use of smartphones in daily life has brought this technique of marketing. This technique would definitely give more exposure to your business as mobile has become an integral part of our life.

As a marketer, you have many channels and strategies to promote your business online and reach your audience. It is important to choose different marketing strategies for your business to succeed online.

However, the truth is the combination of different strategies can grow your business faster. Make your research and try different strategies. You have to work hard to succeed. The first step is very simple. Take Action Now!

6 Reasons Why Shopping Online is Very Effective for Customers

6 Reasons Why Shopping Online is Very Effective for Customers
Online Shopping is very popular and also very profitable. It has changed the way consumers and entrepreneurs do business today. The consumers have an alternative way to shop, and a bigger market that offers bigger savings.

 

Online Shopping is very popular and also very profitable. It has changed the way consumers and entrepreneurs do business today. The consumers have an alternative way to shop, and a bigger market that offers bigger savings.

Today, online shopping has become one of the most secure transactions done on the internet. There’s a huge advantage that consumers could leverage from shopping online. Here are the reasons why you should do so now.

1. Easy Access

The great reason why many people choose to shop online is that is very easy and pretty fast. You could easily make a purchase straight from your home with your smartphone or computer. What’s even better is that you can shop anytime in the day even during night time.

Basically, it could save you the time and the effort spent walking into different retail stores just to look for that pair of shoes you like to buy.

For products that couldn’t be found in local retailers, you could go ahead and expand your search from different stores based on different geography. Shopping online won’t limit your shopping experience according to your location, so the possibilities of finding a good buy are virtually limitless.

2. Best Deals in Town

One of the reasons why online shopping offers a better deal a lot of times than retailers is because many of these online shops are actually direct manufacturers or suppliers. With online shopping, the chance of dealing directly with these manufacturers is high.

Many online stores will you offer you a better deal compared to retailers in your local market, it will also give you access to a wider selection of exclusive products which can be rarely found in offline.

Also, for people who love to shop by bulk, manufacturers and suppliers usually offer money-saving deals to consumers: the bigger the quantity of your purchase, the cheaper the prices will go. This is ideal for entrepreneurs who source their products directly from manufacturers.

Not only is online shopping beneficial for your day to day shopping needs, but it can also be a good source of income.

3. More Variety

The number of shops you could find and the number of products that you could choose from is massive online. Stocks are more abundant compared to a physical store. Also, ordering before a product is launched has already become common nowadays, giving the consumers the ability to get their hands on the latest gadget or trending clothes once it hits the market.

4. Easy Price Comparison

Amazon, eBay, and all other big e-commerce sites make it easy for users to find a product offered by different shops. These online shopping platforms also allow consumers to compare products, prices, and stores, to provide them the ability to come up with better judgment when it comes to choosing different deals offered on their platform.

Also, these sites are a platform for consumers to share their experience with a seller or store and a product to forewarn consumers of possible issues or praise and recommend a product and a store. With that, choosing between different stores and products and knowing which to avoid will be a lot easier for consumers.

5. Discounts are Everywhere!

One of the best things about online shopping is that discounts, vouchers, and coupons can easily be found on the internet and be availed! Many stores offer email notification and newsletters for seasonal and random discounts, while other websites simply offer coupons.

Discounts are store initiated and they are usually offered by retailers directly from their shop.

The coupons are mostly featured in mainstream media platforms like magazines and newspaper, but today their availability online has been increasing especially with the rise of aggregate websites that gather coupons from different stores and retailers.

This online marketplace for discount vouchers and coupons are called coupon stores. Coupon stores are the best place to find daily deals and promo codes for different products online. These coupons can help you save a good amount of money through discounts and promotions.

There are many popular coupon stores online where you could find daily discounts, promo, and coupon. Most coupon stores online feature thousands of active coupons and deals daily.

6. Privacy Shopping

The privacy that you get for shopping online is unparalleled. Purchases that you make on the internet are delivered straight to your doorsteps. This is the reason why many products are highly sold online, due to the fact that consumers prefer to purchase these away from the prying eye of the shoppers in public. The privacy that you get from online shopping it applies to every transaction that you do.

With so much to gain and nothing to lose, there’s basically no reason why you shouldn’t give online shopping a try. After all, there’s really nothing much to it, all it takes is just a few clicks.

P.S.

Shopping Online and Earn Money From Home. FREE to Join http://bit.ly/2MPvHsp

Google Remarketing: A Very Effective Technique for Your Business

Google Remarketing: A Very Effective Technique for Your Business
You can use this Google technique to win back the visitors that interested in your business, products or services and then lost in the online world. There are many customers who express interest in a product but they get disappear later. The idea of remarketing is to call them back into your business.

 

You can use this Google technique to win back the visitors that interested in your business, products or services and then lost in the online world. There are many customers who express interest in a product but they get disappear later. The idea of remarketing is to call them back into your business.

Google Remarketing

The Google remarketing idea is very simple and pretty clever. It is basically a way of advertising your website when the visitors are on other sites. When your clients visit your website a specific code is placed in their cache file. (A Spy, like the old movies!) This identifies the specific pages on your website. When the client visits other web pages and if he is using Google’s advertisement services, your ad appears on the page he is visiting.

Google Remarketing Features

-Like most Google programs, It’s very clever and pretty effective.

-An extremely valuable tool for B2B sales and lead generation people.

-Valuable for promoting special offers and building awareness, hype.

-Your advertisement program becomes more targeted.

-You can call back the customers that have shown interest and forget it or overloaded with ads and info’s (Very common symptom of the online users)

The Google Customer Match Program

This program allowed the advertisers to target custom audiences by using the email addresses from their Gmail, YouTube and Search campaigns. This feature is a powerful tool and as the online advertisers discovered methods for using it, Google expanded further in 2016 to maximize the shopping campaigns.

Customer Match is easily outperforming all other competitors on Google SERP. The expanded reach is awesome, especially for the advertisers that do not have large customer email lists.

This new and improved Customer Match allows the advertisers to target their clients by matching their phone numbers and mailing addresses. So, during their ad campaigns, the advertisers can create a database of customer email addresses, phone numbers, mailing addresses etc in Google AdWords.

The new AdWords UI allows you to upload the data using audience manager. Google provides a comprehensive guide for formatting and uploading the client data. You can use the data to create targeted ads.

The Google Customer Match Feature

This is an exciting feature for all the marketers especially to those who have already discovered the power of Google Customer Match.

Google Customer Match Tips for Your Successful Campaign

1. Bring the offline clients online. This is a common problem for the offline businesses because they cannot target the audience in the same way as the online business campaigns. Bring the offline clients online by storing the email lists.

2. You can upload the list of existing clients to Google and it will create a list of similar or lookalike audiences. Wouldn’t it be great to have a list which tells you who the highest paying customers are? You will get more clicks and conversions this way.

3. A problem with remarketing is that if the user changes his device, you lose the track of his information. Cookies are not interchangeable on devices and they do not move to the new device. This problem can be resolved by using the Google Customer Match.

4. Do not allow the existing customers to see your remarketing ads. Use the Customer Match lists to exclude existing clients. Create some exclusive offers for the current customers. Make two sets of ads, one for the existing customers and the other new ones.

5. Google Customer Match is very effective and can be useful in account-based marketing. It allows you to target specific organizations or clients you wish to reach. For example, you can find the customers who spent 2K on online shopping last month.

6. A normal adult user gets more than 100 emails every day. This makes it hard for the right email to stand out in the inbox. For this, you can use the Google Display Network and increase brand awareness.

The Opportunity

The engagement of customers combined with remarketing create a great opportunity for the marketers. Now you have a chance to reach an audience that has possibly lost interest in your product or business a long time ago. You remind them of your online presence.

Effective Solution

The solution was built by Google to target the companies that sell online and are basically looking to reduce shopping cart desertion rates. The abandoned cards it’s a big problem for all the online businesses. Even if you don’t actually sell, you will maximize return on investment into Google Keyword advertising.

Pinterest: 8 Tips to Promote Successfully Your Business

 

The Pinterest is the fastest growing global social network. It’s a very effective tool to promote your business. Many businesses and entrepreneurs know that and use the Pinterest to market their products or services.

Pinterest Effect

A recent study provided by 3M Corporation showed that humans process visuals 66% faster than text. This is the Pinterest effect. Beautiful visuals of a life we want. Pictures of glamorous, clever, or simple products or services to improve our life grab our attention. The proof is in the stats.

In a study of a fashion website, researchers looked at where traffic came from. They looked at how much sales volume was generated from each site, as well. The analytics showed that the average amount of traffic generated from Facebook visitors to this website produced $85 in consumer spending. The average spending amounts from Pinterest users was $180!! Great Results and Sales!

The more we understand about the way humans process information and how it affects spending habits, the more businesses will see the value in Pinterest. To think, Pinterest was the fastest growing site to ever break past 10 million users. Advertisers are beginning to take this site for “killing time” a bit more seriously.

What does a typical US Pinterest user look like? About 86% are women. That’s enough to make entrepreneurs’ pulses race. The ones who get REALLY excited already know women have input to how 85% of American dollars are spent.

Also, between 70-75% of users have a college education. Generally, the greater one’s education, the more stable the income, and a higher amount of income available.

Half of US Pinterest users had an annual income greater than $50k. More than half of Pinterest users have children. Most live in a Midwestern state.

The 88% of users who pinned something on Pinterest purchased an item they pinned. Also, 49% of users purchased 5 or more products they pinned or repinned.

The Pinterest results are extraordinary! Now you understand why marketers use the Pinterest for their promotions. Very simple.

Obviously, the women have the upper hand on Pinterest. She doesn’t just like what she sees. She BUYS what she likes. Retailers like The Gap saw the potential early on. The Gap takes beautiful pics of women wearing clothes and places them on their Pinterest Board. It strikes a chord with a viewer. She likes what she sees. She pins it. She moves over to The Gap website. She buys.

Pinterest – 8 Easy tips to promote your business

1.) Start a Pinterest Business Account. A business can have a virtual storefront. Images of hot, trending products will attract more people easily. Pinterest has a way for businesses to even include the product price for the item pinned.

2.) Pinterest boards. Your pages are called Boards. On each board are the pins (images). Think about how to organize your business on these boards. Your boards are your virtual storefront!

With Pinterest Boards, you have created a virtual store for free and you even don’t know it!!

3.) Create a board and begin pinning. Pinterest has made it easier to move pins around from one board to another if you don’t like the placement. (This takes away all reason for your boards being disorganized!)

4.) Share pins on Facebook, Twitter, and other social media channels. Leverage your entire social network!

5.) Optimize your Pinterest site with SEO to achieve higher search engine rankings.

6.) Add a “pin it” button to your website.

7.) Use high-quality pins. Do your research on photos which are more appealing. The wearable product sells better when displayed on a person rather than just on a surface. Use smiling models.

8.) Use visual calls to action. If you’re selling swimming pools, pin images of not only the installation process but families enjoying the pool on a summer afternoon. You are NOT selling a container that holds water. You ARE selling family enjoyment, family bonding, and a social outlet that includes friends. Don’t overlook the imagery that sells.

The emotion and feeling make the sales, not the logic!! A Great Marketing Principle!

How to use Pinterest if you are selling services.

Well, it works about the same way. It’s all about driving traffic back to your home page. Very simple. You will drive your Pinterest visitors to your website. Then you have the opportunity to build relationships with them and gain their trust.

A simple marketing tactic or strategy, but very effective. If they don’t trust you they never buy from you!

Don’t forget. Including your URL on each of your posts, you will increase the traffic back to your website.

P.S.

Follow me to learn more secrets. https://gr.pinterest.com/johnygt/