There is more than one way you can market your business using Facebook. You can do with advertising on Facebook. You can also build your business organically using Facebook.
The big key and your main objective when you want to market on Facebook is to build a large list of friends who have a genuine interest in what you provide.
One great way to do this is to go to the Facebook pages of other “gurus” in your niche. Then send out a friend request to all of each guru’s friends. The reason for doing this is that you already know that you are targeting people who very likely have an interest in what you offer.
Remember that smart marketers seek to position themselves as experts in their niche; someone who can provide a SOLUTION to a problem or an issue. Your goal is to attract leads who are looking for that solution, not to who are looking for your company or its business opportunity. This is how you create a loyal, growing and profitable list.
So as you’re building your list of friends on Facebook, what you want to do next is to focus on creating a relationship with that list. There are a number of ways to do this.
You can click the “Like” button for things on the pages of people on your friend list. You can post things on your Facebook page related to your family and your personal life. Occasionally, send out (post) a link or offer a free report regarding something related to your niche that will be helpful to them.
By building a relationship with your Facebook friends, you will also build loyalty and trust with them. They may tell their friends to “Like” you and your page too.
When marketing using Facebook, you want to always keep in mind your main mission, which is to build yourself a list of loyal followers. You are not trying to make instant sales or signups. You want to build a list and you want to build loyalty.
How to Increase Sales with Facebook Fan Page
Facebook Fan Pages provide an effective way of marketing a product and increasing its sales. It can be considered as a complementary marketing strategy along with the basic online marketing.
Here are few reasons which make the Facebook Fan Page so vital that more and more businesses are selecting it as one of the marketing strategies to increase their sales.
The most important feature of having a Facebook Fan Page is to advertise your products or services. It is a great tool which can be used in an engaging way to attract potential customers. This way you will increase traffic and sales.
2. Regular updates:
The feature of making updates and changes regularly like any other blog or a Twitter page is just amazing. It will ensure that your fan page is constantly in the news and your audience is constantly updated with the information about the products or services you provide. These updates will grab the attention of the customers towards your brand and thus return you with an increase in the sales.
3. Viral marketing:
Although indirect, it is the best feature. The customers or fans are able to comment on any product, services, reviews, and so on. These comments provide you the best opportunity to be introduced to the fan’s friends through the suggestions of your fans or followers. This indirectly spurs viral marketing of your brand.
4. Linking and indexing:
The Facebook Fan Pages provide your websites and blogs free links, which the users can follow if they want to get more information about your products. This eventually provides traffic to your blog and website, and thus increases sales. Also, they are indexed on search engines like Google, which provides more exposure to your pages and makes them available for ones who are not members of Facebook.