Instagram: 6 Tips on How to Use Reels to Promote Your Business
Instagram Reels is an effective way to reach a large audience and boost your sales and engagement. People are loving the Reels.
Instagram: How to Use Reels for Your Business
Instagram Reels are easy to create. You can share up to 30-second videos that will improve your exposure and also will help you to promote your business.
Reels are like TikTok videos that people are using every day.
Reels don’t last for 24 hours only. They have a special section on Instagram and everyone can find them anytime.
Tip: Don’t forget to add niche hashtags (they help filter your posts easily and quickly).
Here are some tips on how to use Instagram Reels to promote your business:
1. Repurpose Your Content
Example: You have created a successful blog post and you want to share it on each social network you’re active.
On Twitter, you can create an interesting Gif that lets everyone know that you’ve written a new article. On Instagram, you can create a brand new short video on Canva and also create an attractive video title.
You just have to create a new Instagram Reel!
2. Use Your Original Audio
Did you know that many people are using their original audio on Reels? That’s a great way to influence others to use your audio. So your account reaches a large audience in a short time.
This is something that not many people talk about, but it’s one of the most important hacks to grow your account.
3. Use Tips Related to Your Niche
It’s important to stick to your niche. Use tips and trends to help your target audience and become a trusted, informative, source.
Also, you can curate a nice Reel to share with your audience. So let everyone know some interesting tips and tricks about your niche.
4. Share Tutorials
You can share relevant and useful tutorials. People love tutorials because they want to learn new tips, tricks, or to educate themselves.
5. Follow the Trends
Following trends is important because you gain visibility and reach a large audience.
6. Behind the Scenes
Allow your audience to get to know who stands behind your business.
When others know your personality, you’re open to new opportunities and engagement. People love seeing who stands behind their favorite brand or business.
With behind-the-scenes Reels, you gain their trust and promote your business.
P.S.
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LinkedIn: Tips on How to Create Effective Comments
LinkedIn commenting is a great way to connect with your prospects or followers. But how do you know that your LinkedIn comments are effective, valuable, and professional?
LinkedIn: How to Create Effective Comments
Here are some tips you need to know about how to create effective LinkedIn comments and boost the credibility of your brand.
1: Short and Clear
A useful rule. Write no more than three sentences.
When commenting, it helps if you can provide the context of your comment in the first place. So always keep it short and to the point.
Being concise and clear helps other readers understand why you are commenting on the particular post.
2: Don’t Be Negative
You must be aware of how others may perceive your comments. Try to avoid being too critical or negative.
Critical and negative comments will harm you and your brand. Instead, focus on providing positive feedback about specific points in their article.
This type of comment will be seen as well-intentioned by others.
It’s better to give suggestions for improvement rather than focusing too much on the negative aspects of the post.
This also allows the owners of posts to improve without you coming across as attacking them. By ending with what you liked about the posts, you show them that you care about their success.
3: Correct Grammar and Spelling
LinkedIn is a platform for professionals and business networking. Don’t use language that may come off as spammy.
Using internet slang such as “LOL” and “OMG” will make you appear unprofessional to your connections and prospects.
Even if you are commenting on a post that is funny, your comment should be well-written and clear.
4: Share Useful Insights
The point of commenting is to provide feedback for something posted by someone else. Make sure that you are providing useful insight into the topic at hand rather than just giving single-word answers like “good” or “cool.”
You may include your personal experiences but they must be related to the content you are commenting on.
You can also ask questions when appropriate. This will get the conversation going more naturally. By asking questions, it may even lead to new connections and relationships with new prospects.
5: Avoid Over-comment
If you are giving feedback that is valuable and relevant, then you don’t need to comment more than once or twice per post. Avoid over-comment
Last Tip
Linkedin can help you to grow your brand. You can start by commenting on other people’s posts. You can improve your online presence within a community of people that are interested in topics similar to yours.
This way, you learn what kind of content interests the people in the same industry and can share your content in a way that appeals to them.
Work from Home: 7 Useful Apps You Need to Know and Use
Stats show that the number of people who work remotely keeps growing (140% since 2005). Also, remote workers are working about 1.4 days per month more and procrastinate 10 minutes per day less than people working from a traditional office.
What was once rare now is mainstream. The evolution of technology and pandemic has drive people to work from home.
Reports show that small businesses are now looking to hire full-time remote workers. They know that with remote workers, you don’t have to invest in office spaces, and also you minimize cost equipment. You save time and money.
But many people don’t have the right set of toolkits to work-from-home successfully. This means decreased productivity and frustration.
Work from Home: Useful Apps You Need to Know
With the right apps, telecommuting and work from home have become a success.
Here are some useful apps you need to know to work from home successfully.
Clockify
When you work from home, your employer won’t know if you working or not. Also, sometimes you want to show your employers the amount of hard work and time you put into your work. Many times it’s important to prove that you work hard.
Clockify is a time tracking app that allows you and your team to record and track work hours.
You can get comprehensive details on what the employees are working on. Also, once the project completes, a report is generated that displays the time employees dedicated to each task.
Zoom
During the pandemic, Zoom becomes one the most popular platforms for conducting remote meetings.
This meeting app allows you to conduct audio and video conferencing, run webinars and hold both 1-1 and group training sessions.
Zoom is one of the best platforms you could conduct a team meeting on. It allows you to record videos, gives you the option to share a screen, set an interesting virtual background, and send both personal and group messages during the meeting.
Zoom supports up to 100 participants and up to 50,000 view-only members. Zoom is a must-have app for conducting online meetings.
Just10
Just10 it’s perfect to calm your nervous system! while you’re working with your teammates on a spreadsheet, your coworker makes a silly typo. You get angry and your nerves going crazy.
When work gets on your nerves and stress takes over, Just10 adds an amusing touch to your remote working setup.
This app provides a great social networking platform that helps you blow off steam and work in a friendly atmosphere. It provides a seamless app experience And providing you private space to connect and share.
Just10 allows you to add up to 10 of your closest friends. You can have a private space where you can add some inside jokes or whatever you like.
Chrome Remote Desktop
You don’t need to have your office computer at home to use it. Chrome Remote Desktop enables you to safely access your computer from virtually anywhere.
All you need to have is an access URL that you enter into the web browser on your tablet, phone, or a different computer, and you are ready to go.
Chrome Remote Desktop comes with an extension that allows you faster access to your computer.
Other than Remote Access, Remote Support, and Screen Sharing, another key feature is that Chrome Remote Desktop lets you connect your device with your teammates. It enables your colleagues to view and interact with your system as well.
Spark
Stats show that 30% of the average person’s workweek is spent managing emails. Also, emails are a serious productivity killer for many people. Here’s when Spark comes into play.
Spark is an intelligent email management app that collects and sorts your emails from multiple accounts. It allows you to arrange your emails in terms of priority or snooze them for later.
Also, with Spark, your entire team could work on the same email remotely. This ensures that every concerned person could provide information on the email in real-time. So you can avoid delays and chaos.
Google Drive
Google Drive is very useful to file storage and synchronization. Also, it has online word editors, presentation slides, and spreadsheets.
This app allows you to compose project proposals, write blog posts, and manage business documentation through Google Docs.
Google Sheets lets you organize statistical data and Google Slides help you to create high-quality presentations for clients and colleagues.
The best thing about Google Drive is that you could work collaboratively on any type of document and all the changes synchronize and save on their own.
Slack
Slack is a popular communication app that lets you handle all your team communication in direct messages. Also, it has public and private channels.
Also, you can set reminders for tasks. You can write a description of the task you want to be reminded of, and setting the time when you want Slackbot to send a reminder notification about the task.
Many people are failing to manage things when they work from home. With these apps, you will increase your productivity levels and you can get the job done at the right time.
Important Tip! take care of your mental and physical health.
Small business: 7 Tips on How to Use YouTube to Market Your Business
YouTube is a very popular and famous video platform. So you can use YouTube as a video marketing tool to market (promote) your small business. With YouTube it’s very easy to communicate your brand message to your target audience.
Here are some tips about how to use YouTube to market your business successfully.
Use YouTube to Gain Trust
People prefer to buy from people or businesses they know and trust. YouTube provides a very effective way to present yourself and make your audience feel like they know you.
Post one or more YouTube videos to introduce yourself and why you’re in business. Show to your viewers that you can help them to solve their problems or fill their needs.
You need to make a quick, awesome impression about you and your business. You don’t want to bore them with many unuseful details.
Use YouTube to Show the Features and Benefits of Your Products
Post videos of your products in use, which will show off your products’ benefits and features.
You can use a high-quality camera or use your smartphone camera. Create a script and edit the script so it contains only information that’s essential to know.
Use YouTube to Prove Your Expertise
Your customers and target audience are looking for the best product or service to satisfy their needs or solve their problems.
You need to post informative videos containing tips and tricks, results of the studies you’ve conducted, solutions you’ve provided, and other materials that demonstrate your expertise and make it believable to the audience.
Use YouTube to Present Customer Testimonials
If you have some customers who like your products or business, get their permission and take videos of them talking about their experiences.
The videos will seem more true to life than they would if they were recorded in a formal setting, and thus gain more interest from viewers.
Use YouTube to Create “how-to” Videos Related to Your Products
You can upload instructional videos in a step-by-step way about how to use your product. Buyers often want to know what’s involved with using a product or service before they buy it.
The how-to videos you post will go hand-in-hand with “in action” videos so that your customers get a complete picture of your products.
Use YouTube Live Stream – The New Trend
For an even more personal touch, you can use a YouTube Live Stream. Use the event to launch a new product, answer customer questions, interview experts on subject matter related to your field, or run a workshop. Your event will be broadcast live on YouTube and can then be added to your YouTube channel.
Use YouTube to Market Your Videos – And Business –
Once you’ve recorded and posted the videos, be sure to market them. You will need to promote your videos to help get them found. Advertise your video with links on your website, your email list, and postings to your social media pages. You need to generate targeted traffic to reach more interested people and increase sales.
Google Analytics (GA) is a free tool that Google provides to help you understand, analyze, and improve your website traffic. It provides graphs and data that you can use to understand information about your site. You will understand what work and whatnot.
How many unique visitors click on the site and specific pages within it.
How many overall page views go to specific pages (and the site in general). Pageviews are different from unique visitors since the same person might click on a page more than once.
How long visitors are spending on each page during their visit.
What your “bounce” rate is — in other words, what percentage of your visitors are leaving the site after looking at only a single page, rather than following links to other pages.
Information about your visitors’ demographics, including where they are from, and what kind of browser or mobile device they’re using to visit.
It’s important to note that only the site’s owners and managers can see GA data, so strangers, visitors, and competitors cannot, for example, access your Google Analytics page.
How to create a Google Analytics account
You need to create a Google Analytics account for your website.
Go to the Google Analytics homepage and sign in to your Google account if needed.
If you don’t already have a GA account, click “Sign Up.”
Follow the setup instructions by entering the name and URL of your web site, along with other details, and click “Get Tracking ID.”
On the next page, you’ll be given a tracking code that you need to add to the tag on each page of your website that you want to be able to monitor in GA. You can add that tag manually in an HTML editor (following the directions provided by Google)
On your Google Analytics page, click the Gear icon in the lower-left corner to open the Admin page.
Click “User Management.” You should see your login information.
Click the blue plus sign in the upper right corner of the screen.
Click “Add users,” and enter the email address for each person you want to add to the GA account. They’ll each get an email inviting them to GA with their unique password. You can always return here to revoke their permission.
Next Steps
The Home tab displays a brief dashboard of your site’s performance, including traffic, how many users are on the site at this very moment, and where your traffic is coming from.
The Real-Time tab is rich with valuable information, especially if your site is news-focused or publishes timely information. It’ll show you who is on your site minute-by-minute along with which pages on the site are currently trending, and where that traffic is coming from.
The Behavior tab is critical for understanding what pages are performing well (and which ones are doing poorly). The Site Content section of the Behavior tab is a favorite for site editors and content managers because it shows the traffic for every page on the site for any timeframe you might want to see.
The Conversions tab is where you can find how e-commerce campaigns are performing. Here you can establish goals and see whether traffic is translating into actual revenue.
Important Tip
Google has many tutorials for Google Analytics. If you want to learn how to use this tool, you should start with Google Analytics Academy, which is a collection of videos and articles that introduce you to every aspect of the site.
