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Innovation and Creativity: Give Value and Solutions

Innovation and Creativity: Give Value and Solutions
Innovation and Creativity: Give Value and Solutions

 

Creativity is what sets you apart from your competitors. Competition may kill your business, but if you are creative enough you won’t ever have to fear competition. Fortunes are often born in creative minds. A simple idea can turn into a never-ending stream of cash. If you innovate, there are no limits or boundaries for you. The sky is the limit.

So, it can be said that one of the most important factors a company may have is the ability to come up with fresh ideas, new concepts, sophisticated marketing techniques. People like new things. Everyone wants to create something new. People struggle to be different in today’s marketplace.

If you do simple research you will find out that creativity is one of the things that make people rich. Often, the more you create the more money you make. This requires effort and dedication. To see the opportunity where no one else sees it.

You simply have to define a problem and find a solution. Then capitalize on that solution. Problems are everywhere and the bigger the problem that you find the solution to, the bigger the chance you will make a lot of money from your idea.

You can create anything. It can be an invention, an e-book with information, art, a scientific breakthrough, etc. Just find a need and try to fill it. I guess you have heard that many times already, but it is true. The easiest way to make money is to help other people make money or help them solve their problems and receive some compensation from your efforts.

Isn’t that what capitalism is all about? To allow people to become rich by enriching other people’s lives? You don’t need to chase money nor go after wealth. When you add value to the life of others you usually receive compensation for it. The best way to add value is to come up with a creative solution that no one thought about before.

This is not always easy. Sometimes the ideas will come fast and smoothly. Other times you will have to think hard about the solution. Keep in mind that the harder the problem and the better the solution, the more money you can make from it.

At the end making money may not be that hard for you. Once you get used to it you can do it often. The business of innovation has always been one of the most profitable businesses you can participate in. Creativity is something that comes from the inside. It originates within your mind.

This is certainly one of the most important factors that an entrepreneur should take into consideration. It can make a huge difference in your businesses. Remember that there is no limit to what you can create. So, you can make a lot of money by just adding value to the life of others and finding solutions to complex problems that you can find everywhere.

The decision is yours. Most people work hard all their lives because they try to imitate what others do all the time. Work on those creative skills and improve them. You will be glad you did.

It doesn’t take a genius to create something new. You don’t have to be too smart. Sometimes the ideas originate from your intentions or they just come to you. Probably you already have thoughts about how to improve something or create something new that does not exist yet. You just have to polish that idea and give it a try.

Tips to Success

1) Be on time. Arrive early for appointments and meetings. Plan time milestones in your daily schedule that tell you when to begin transferring to an appointment. That is, note when you will stop working on a task, begin collecting resource materials, and start traveling. Allow time for delays in travel, especially if driving. Consider: The fastest way to destroy peoples trust in you is to waste their time.

2) Communicate with others. Answer your phone and return phone calls. Listen carefully and completely when people talk to you. Show an interest in others before telling about yourself. When making phone calls devote all of your attention to what the other person is saying (instead of time sharing with other tasks, such as checking e-mail or playing computer games). Phone others only when you can devote full attention to what the other person is saying. Consider: ignoring people is rude and unprofessional.

3) Plan projects. For example, always prepare an agenda for meetings. Contact key participants before the meeting to hear their views, solicit suggestions for agenda items, and coach them on how to prepare for the meeting. Send agendas far enough before the meeting so that people have time to prepare. Consider: Bad meetings demonstrate an inability to provide leadership.

4) Be courteous. Find the good in everyone. Compliment others. Avoid starting or listening to gossip. Never ridicule, insult, or make fun of other people. Use positive words, always speaking about what you want and how you want things to be. Avoid suggesting motives or assigning judgments for other peoples actions and views. Consider Discourtesy damages all relationships.

5) Help others. Be a mentor for newcomers. Share ideas. Teach people skills that will help them excel. Work with a spirit of abundance. Seek win/win results. Let others speak first, even on issues where you are an expert. Give first without attaching a receipt for return favors. Consider: Selfish people end up working harder.

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Thinking Outside The Box: Why You Need Innovation to Grow Your Business

Thinking Outside The Box: Why You Need Innovation to Grow Your Business
Thinking Outside The Box: Why You Need Innovation to Grow Your Business

 

When innovators talk about thinking outside the box, they mean coming up with creative ways to solve problems – new ways to look at things. How do they do it? How can you do it too? We first have to ask what the “box” is. Then we can look at how to get outside of it.

The “box” is the normal way of doing things and looking at things. It is the assumptions that almost everyone involved is making. The best way to start thinking out of the box then is to identify and challenge all the assumptions that makeup thinking inside the box.

One of the major liquor brands was faltering years ago, and they couldn’t seem to boost their sales. Promotions, lowering the price, getting better shelf placement – these were the “in the box” solutions. Then someone challenged the assumptions, by asking “What if we stopped the promotions and just raised the price?”

The price was raised as an experiment, and sales soon doubled. As it turns out, some types of liquor are bought quite often as gifts. Buyers don’t want to buy the most expensive one, but they also don’t want to seem cheap, so they won’t buy products that don’t cost enough. Now imagine what happens to your profit margins when you raise the price and double the sales. That’s the power of thinking outside of the box.

Ways To Get Outside The Box

Challenging assumptions is a powerful creative problem-solving technique. The difficult part is to identify the assumptions. If you are designing a new motorcycle, write down assumptions like “speed matters,” “it has to run on gas” and “it needs two wheels,” not because you expect to prove these wrong, but because challenging these can lead to creative possibilities. Maybe the time has come for an electric three-wheeled motorcycle.

Another way to get to creative solutions is to “assume the absurd.” This is either fun or annoying, depending on how open-minded you can be. All you do is start making absurd assumptions, then finding ways to make sense of them. The easiest way to do it is by asking “what if.”

What if a carpet cleaning business was better off with half as many customers? It seems absurd but works with it. Hmm…less stressful, perhaps. More profitable if each customer was worth three times as much. Is this possible? Commercial jobs that involve large easy-to-clean spaces (theaters, offices, convention halls) make more money in a day than houses, with fewer headaches. Focusing on getting those accounts could be the most profitable way to go – not so absurd.

Another way to more innovative ideas is to do your thinking out of the box. Get out of the house or the office. Look around at how others are doing things.

Innovation: How to Grow Your Business

If you’re running or managing a business and want it to be around for a long time, you need to spend a good part of your time innovating. That’s because, in a fast-moving world, where people expect things to get better and better, and cheaper and cheaper, innovation is your route to getting ahead of your competition.

Here are 7 ways to create and use innovation.

1. Create An Innovative Climate. Lund University in Sweden has defined three conditions needed for a climate of innovation. They are trust, dynamism, and humor.

2. Develop Washing-Up Creativity. According to the Roffey Park Management Institute, most flashes of inspiration come to people when they are away from work and not forcing their conscious brains to find solutions to their problems.

For some, ideas come while mowing the lawn or taking the dog for a walk or playing golf or waiting at a railway station. For Isaac Newton, it was an apple on the head while sitting in the garden. For Archimedes, it was in the bath. For others its, while doing the dishes; that’s why Roffey Park calls these flashes of insight: washing-up creativity.

3. Make New Connections. Making new connections between existing features of your product or service is a popular way to innovate. Akio Morita, chairman of Sony, said that he invented the Walkman because he wanted to listen to music while walking between shots on his golf course. His team simply put together two seemingly incompatible products: a tape recorder and a transistor radio.

4. Find Out What People Need. Necessity is a great spur to innovation. Take, for example, writing paper. The Chinese had already made paper from rags around the year 100 BC but because there was no need for it, nothing came of it.

When it did reach Europe in the Middle Ages when writing was all the rage, the supply of rags and worn-out fabric soon dried up. That’s when a French naturalist discovered that wasps made their nests by chewing wood into a mash that dried in thin layers. Within 100 years, all paper was made using the idea of wood pulp.

5. Test, Test, Test. Product testing is the way most inventors and organizations go about innovation. It may not be the quickest route to success, but it is often the surest. Jonas Salk, for example, discovered the polio vaccine by spending most of his time testing and testing and continually finding out what didn’t work.

Thomas Edison, the inventor of the filament light bulb, recorded 1300 experiments that were complete failures. But he was able to keep going because, as he said, he knew 1300 ways that it wasn’t going to work.

6. Adopt and Adapt. One relatively easy approach to innovation is to notice how others deal with problems and then adapt their solutions to your own. It’s known to adapt and adopt.

Its what watchmakers Swatch did when they realized that the more reliable their watches became, the fewer people needed to replace them. Their solution? Borrow an idea from the world of fashion and collections by turning their watches into desirable fashion accessories. Now people buy Swatch watches not just to tell the time but because it’s cool to do so.

7. Take Lessons From Nature. If you want to be inventive, you can’t beat nature. The world of nature gives us an endless supply of prototypes to use in our world. Take Velcro, for example. Velcro was patented by Georges de Mestral in 1950 after he returned from a hunting trip covered in tiny burrs that had attached themselves to his clothing by tiny overlapping hooks. De Mestral quickly realized that there was an ideal technique to fasten material together. A whole new way of doing things was suddenly invented.

The history of the world is the history of innovation. Thomas Kuhn called each acceptance of an innovation a paradigm shift. For once innovation becomes accepted, the world has changed forever and can never go back to the way it was.

Innovation and Marketing Solution

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How to Make Money Online: Create a Digital Product and Solve a Problem

How to Make Money Online: Create a Digital Product and Solve a Problem
One of the keys to successful digital product creation is picking a problem you can solve. Too often, many new Internet marketers will choose to create a product they like, but that usually doesn’t solve a problem that is currently in the marketplace.

 

One of the keys to successful digital product creation is picking a problem you can solve. Too often, many new Internet marketers will choose to create a product they like, but that usually doesn’t solve a problem that is currently in the marketplace.

As a result, there is no real demand for that product. Very simple, no demand no money!

The common result, in this case, is that the person will go to a great deal of time and effort to create his/her product, but when no or few sales comes through, the person becomes disillusioned by the prospect of making a profitable living online.

To have an in-demand product, you need to create a product that solves a problem. If this problem is widespread throughout the industry, and you develop an effective solution for it, people from all across the industry will want to get their hands on your item, setting you up for some nice profits.

Thus, it is critical that you find a problem you can solve, then develop a solution for it, whether it’s an e-book with information of an effective solution for the problem, a software program that can alleviate the problem, etc.

You may be wondering, “how do I identify a problem I can solve?” Here, you will need to do some observation and some research. Some of the best ways are to go to your favorite search engine, type in the industry or topic you are interested in along with “+ forums.”

This should bring up a list of online forums that serve the people in that industry or who deal with that topic. You can go to these forums and read about the current topics and issues being dealt with in that industry.

You may have to register at these forums first in order to access some sections of them, but this is not the case at all forums.

If an issue or problem continues to be brought up by several members of a forum, chances are that this is a problem you can build a product around in an effort to solve or alleviate it.

This is a problem that is demanding a solution, and you have the opportunity to provide that solution and make good profits by doing it, plus build your reputation as a problem solver and solution creator.

You can also read about various topics and information in online newsletters, magazines, and ezines related to your industry to find potential problems that you can build a product around.

There are statistics in publications regarding common problems people in an industry are facing; if the statistics indicate a lot of people are struggling with that same problem or issue, you can create a product about and solve this problem.

The idea is very simple. Give solutions make money!

5 Tips on How to Create a Product

Do you want to create your own product but you don’t know how? Here are 5 tips to help you.

1 – Write EBooks.

One of the hottest selling products on the net includes information products.

EBooks are hot selling products on the net if you provide quality information.

Make sure you write great eBooks on the topic you specialize or have interest and you can sell tons of eBooks online starting today.

Make sure you also create short reports…

2 – Write Reports.

Writing short reports on a particular topic are also pretty awesome products.

There are many reports popping out nowadays focusing on a particular niche, you can create one that solves a particular problem of your niche and you will sell them easily.

Whatever you do focus on a niche…

3 – Focus on a Niche.

It is very important that you focus on a particular niche if you are planning to sell your products online.

Don’t go about selling a marketing related product.

Rather show people how to market their products using submitting articles in directories, this is an example of a niche market.

The more you focus on a niche the higher sales you will receive for your products and services.

Hire someone to create your product…

4 – Hire a Ghostwriter.

If you feel it is frustrating to create your own product you can simply hire someone to create a product for you.

You will get many who will create a product for you through outsourcing based sites like elance.com

Find someone and pay them well to churn out a quality product in your niche.

Also, make sure to use PLR content.

5 – PLR Content.

There are many sites online that will provide you PLR content on various niches.

Pick up one product and create your unique product out of them by stuffing your name inside it.

This is one of the fastest ways to get hold of your own product.

Digital Marketing: 7 Tips On How to Build Trust Faster With Prospects

Digital Marketing: 7 Tips On How to Build Trust Faster With Prospects
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The biggest goal for businesses who have an online presence is knowing how to build trust fast with prospects.

How the digital marketing can help you to solve their problems and gain their trust? There are 7 tips to build trust faster.

1) Encourage Reviews and Testimonials:

It’s great to hear honest words from people who have tried their products and services as to the results they have achieved.

Ask your happy clients and customers to share reviews online. You want to make it easy for prospective customers to see that your offerings work and deliver results.

Your website should also display testimonials throughout depicting how beneficial your products or services were for them.

2) Show How You Solve Problems:

One of the biggest selling points is showing how you succeeded in helping people to get positive results.

If you can show that you listened to their issues and resolved the problems that were plaguing them with competitive solutions, it goes a long way to show you are a trusted source.

3) Demonstrate Consistency:

If you can show how you consistently get results, it builds trust.

Show how you have achieved customer satisfaction rewards year after year. Let them see you have achieved consistent 5-star ratings on Amazon.

4) Deliver Outstanding Customer Service:

If the media, or awards or customer reviews show that you are a top provider, then maintain that top-level service.

When you do what you promise and go the extra mile, customers are happy to come back for continued service and talk about you to their friends and colleagues.

5) Prove Yourself to be a Giver and not a Taker.

Give major value in your blog articles, social media posts (especially videos) and when meeting new people at events.

Show how you are helping your community. Offer freebies that solve problems for your audience.

6) Share Real Life Customer Success Stories.

If you made a major impact in a customer’s life, share it with your audience.

Show what situation they were in before, what actions you recommended they take, and the results they achieved afterward.

There’s nothing as powerful as real-life results that help people believe you are the answer they have been searching for.

7) Showcase Validation.

Have you received an award? Have you gotten an incredible customer review? The more you can show how others find you a valuable, proven solution in your industry the better.

Share posts on your social media. Write blog posts showing your honours. Highlight great customer reviews.

Trust is the biggest key to building sales online. Incorporate these tips into your business marketing strategy and they will help you create and highlight the credibility factors for your business.

Digital Marketing.

Digital Marketing is the most commonly used term for online marketing and it has several advantages over traditional offline marketing. With the help internet and mobile devices customer these days have access to information from anywhere in the world. Marketers these days use digital tactics to attract and convert audiences online.

This new age marketing methods helps to gain good reputation which is essential for a business to survive. It is the best way to reach out to your targeted audience. With the help of digital marketing one can reach many customers at a very little marketing budget.

Common methods of digital marketing

Email Marketing

This is one of the commonly used methods of online marketing. Email marketing enhances business communication, cost effective and Eco-friendly. By this method a message could be sent to a group of people by the use of electronic mail.

It is an efficient way to stay connected with your audience while promoting your business and also one of the easiest ways to reach your target audience.

Search Engine Optimization (SEO)

It is an organic way of optimizing your online content to improve the ranking of your website on the search engine.

There are a lot of factors involved in ranking of a website such as title, keywords, relevance etc. SEO helps to ensure that your site is accessible and improve the chances of being found by the search engine.

It is classified into two types on page and off page optimization. On page optimization is achieved through careful distribution of keywords and the quality of content on your site. Off page optimization involves factors that are beyond the control of your website. The primary goal of link building is to get other websites links to yours to improve SEO.

Search Engine Marketing

When someone searches for information or a keyword, SEM makes sure that your site appears at the top of search engine results. It uses a variety of techniques which helps the search engine to deliver your site to the web searchers.

One must clearly understand SEO before using SEM. It is one of the most efficient ways to spread your business across in this competitive world. Some of the components of SEM are ad auction, bid and quality score. Your maximum bid for a keyword with a great quality score determines your ad position.

Pay Per Click

The fastest way to reach your target audience can be achieved through P P C campaigns. It generates faster results by targeting the right people at the right time and at the right place. Since it costs money it is suitable for businesses that sell product/services.

Social Media Marketing

The process of marketing through various social media platforms such as Facebook, Twitter, Pinterest and Instagram is known as Social Media Marketing. The primary objective of SMM is to produce content on social media that help an organization to increase brand awareness and customer reach. In social media companies can share content to increase traffic and sales.

Display Advertising

It is a form of conveying a message with elements like images, logos, graphics, audio or video to communicate to the target audience. Also known as banner ads, it gives a unique opportunity to re-target the ideal audience. You can also display ads to people based on their search behavior.

Content Marketing

This type of marketing is done by creating and sharing free content to attract new prospects and retain existing customers. Informative content is shared in the form of articles, videos, info graphics etc.

It helps in building strong relationships with your audience by providing them with relevant high quality contents. Your business goal should be aligned with content strategy to gain critical success.

How to benefit from digital marketing

In digital world, online marketing is essential for running a successful business. Marketers these days are adapting from traditional to digital approach.

Digital marketing provide small businesses with resources to perform sales and marketing that were previously available only for large companies. It ensures the survival of online businesses.

Today, businesses are putting more focus on digital marketing than ever before. It offers great opportunities around the world.

The Digital marketing and the Trust of your customers is the successful future of your business.

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