Tag Archives: needs
The Best Way to Become a Successful Internetet Marketer
So how does it come that some people are so incredible successful, while others are not even earning enough to pay their web host?
It’s all about the mindset.
Ask 90 percent of all so called web professionals what you have to do to build a successful web business and they will tell you all the same: It’s all about Web programming, web design and web programming again.
Their eyes start sparkling when all this funny words start flushing out of their mouths and they tell you for hours all about the things you can do with java and javascript, php, flash animations, perl, cgi and whatsoever.
To be true. I can understand their enthusiasm about all this fancy technical stuff because I really love it myself, but hey, I did not ask about technical possibilities. No one answered my question yet.
They just got excited by all that technical stuff. What I asked was:
How can I build a successful web business?
And the shocking truth is: The answer is so simple that 90 percent of all the people don’t get it. It’s just one simple sentence:
Do not tell your customers what they need. Ask them.
That’s a simple formula. It’s easy and logical and everyone can try it. You will be amazed about the results.
Of course, in order to practically apply this formula it would need much deeper exploration, but that’s not necessary at the moment. Before we go into details we have to understand the basics and the basic point here is that this mindset and ONLY this mindset is the key to a successful net marketing business.
If you don’t develop this mindset of putting your customers first you can be a complete laymen or the most sophisticated search engine optimisation expert, but you will NEVER succeed.
If you want a successful marketing business you need happy customers and the only way to make them happy is by first understanding and then fulfilling their needs.
Like my friend, most of nowadays “web experts” focus on technical issues, programming and web design because THEY like it. But they don’t understand what their customers are looking for.
Their customers aren’t looking for java, flash animations, changing images etc. They are looking for high quality information! I repeat: For…
…first class high quality information.
Therefore: Like in every other part of economy find out what people need. Do a great market research discover a suitable niche for yourself and focus on delivering high quality information to your interested visitors. And once they see that you understand their needs, they will build confidence in you and will be happy to buy your products, cause they know that your products are as great as the information you provide.
We all have the same possibilities. You have the same possibilities as I have and I have the same possibilities as my friend, but although the internet contains the same success potential for everyone not everyone uses it.
It’s your choice. You can choose, if you want to use it and be part of the 10 percent successful people or if you want to ignore it and stay in the gulch of failure.
You decide.
Internet Marketing and Sales Leads
NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.
The aim of any lead generation campaign is to build your mailing list.
Internet marketers often say “the money is in the list”, which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!
While spam filtering has lessened the impact of email marketing, it’s still a viable means to getting your sales messages out there.
In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a “hook” such as a free product or some other incentive, you can “funnel” interested parties onto specific products and services.
When you consider generating leads via an email campaign there are basically three avenues you can explore: email signatures, joint ventures and safe lists.
One word of warning though, and that is avoid spam at all cost, one spam complaint can seriously damage your online business. You should familiarize yourself with the laws concerning spam, and at the very least ensure you include a un-subscription link in ALL your marketing emails. Due to spam, it is advisable that you avoid buying leads, no matter how reputable the company, buying leads can easily lead to a spam complaint, you have been warned!
In its simplest form, email marketing is a matter of putting a signature in all your emails that contains a link to your main product.
If you are looking to vastly increase your list quickly then a joint venture (JV) may well be the key you need. In its simplest form, in a JV you supply the product and a fellow marketer supplies the leads and you share the profits. Hopefully, you will then get the emails of your fellow marketer’s customers, so you can then mail them with further offers.
When considering a joint venture there are many considerations you have to think about, but the main one, before you consider contacting anyone about mailing to their list, is “what’s in it for THEM”, not “what’s in it for me”. NEVER write to a fellow marketer unless you can offer them something of value in return for their help, and that is not necessarily just a share of the profits, be inventive!
Finally you have safe lists. A safe list is a list of people that have agreed to receive marketing emails in return for being able to send their own marketing email. The value of this form of marketing has never been that good. After all you are trying to sell to people who are only interested in selling to you!
You can use pay per click advertising such as Goggle adwords to advertise your site and draw in interested leads.
One other highly effective way of generating interested leads is posting in forums that are related to your area of business. Include a link to your site in your signature and people interested in your sphere of business will often click it if your forum post was interesting.
Three other popular sales lead generation techniques are submitting articles to ezine publishers and article directories, press releases and testimonials for products in your target market.
No matter what lead generation technique you employ you will need a way to capture your leads email address when they arrive at your site.
The traditional method has been to use a pop up or pop under which contains some incentive to get someone to sign up. With the invention of pop up stoppers their effectiveness has dwindled and therefore unstoppable pop ups (also know as hover ads or slide in ads) have evolved. This new generation of pop ups are built into your webpage and as such cannot be stopped.
Simply do a search on Goggle for “unstoppable pop up” and you are sure to find a software solution to produce these types of pop ups for you.
The other alternative is to use what is called a “name squeeze page”.
In essence a name squeeze page is a web page whose sole purpose is to capture an email address.
They generally contain a small amount of information about the product or service you are selling as a “teaser” for the reader and will contain a sign up form, with a message like “to find out more simply fill in the form to be immediately directed to further details on this amazing product”.
A squeeze page not only helps build your list, this information can also be used with certain software to help personalize your site for your visitor, a technique that has been shown to increase sales. Again, simply do a search for name squeeze page generators.
No matter how you generate sales leads there is one thing always to bear in mind, and that is to be effective your leads must be in your targeted market.
If, for example, you are selling internet marketing products, then it’s no use advertising on a site that is all about scuba diving!
When you start to build your online business, ensure you include a well thought out sales lead generation strategy from the beginning. Do not make it an afterthought; this should be in place from the very beginning if you want your business to be a success.
How to Find Hot Selling Products to Sell Online
In order to locate products that sell online, you need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.
“What should I sell? What products are hot selling?
These are the questions most people are trying to find an answer in order for them to make the definite decision. And if you really want to know the answer to this question, your only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea.
You must be able to understand and satisfy the need, wants and expectations of your customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service.
They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.
For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.
The second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power.
You must therefore choose the market segment where you can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of your customers but to do so profitably better than his competition.
Otherwise, your competition will end up satisfying the customers better than your own interest.
Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture.
Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for.
You must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected.
You have to look at all of the data you have collected on demand, competition, and advertising, and make decision as how they all balance out.
And here are several factors or aspects that must be measured:
(a) Not enough demand means not enough people are going to buy
(b) Too much competition means not enough of a profit to go around
(c) Too much advertising drives up the price of pay per click ads, and competition as well
(d) Not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.