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The Reasons Why Failure is A Necessity to Success for Your Business

The Reasons Why Failure is A Necessity to Success for Your Business


Failure is almost a necessity for entrepreneurs and business owners. Fear of failure is one of the most common reasons people don’t go into business for themselves. Failure’s a lesson not the end of the world!

Here are some of those parallels and what they ultimately mean for you, as an entrepreneur.

Why is a failure a problem?

It isn’t! Failure itself is not a problem. According to Neagle, the only problem with failure is the shame that our society has wrapped around it.

We’ve all experienced shame from failure. We experienced it at a young age in school and from our parents. But many of us have also been on the opposite side, tearing down those above us for making even the smallest of mistakes.

Unfortunately, our society is great at building people up in their success, but the second they make a mistake, we demonize them and shame them.

As a result, people have become obsessed with avoiding failure. Parents seem to be especially fearful of their children failing. But in reality, failure is one of the best things that can happen to anyone–especially children! (And entrepreneurs!)

Failure builds confidence, provides invaluable learning opportunities, creates new and unique experiences, and helps make people more self-sufficient. All of which is incredibly valuable for children, entrepreneurs, and everyone in between.

Failure is the quickest path to success

Failure shouldn’t be avoided; it should be welcomed. In fact, failure is the quickest path to success. As a business owner, failure allows you to find out where your weak spots are, where you’re ignorant, and what skills you or your team needs to learn. It shows you what you need to do to scale your business–and the faster business owners can learn that the faster they’ll succeed.

Alternatively, avoiding failure can cause a business to stagnate and fizzle out. It means you’re never taking risks, and therefore, you’re missing opportunities. But there is another, more critical phenomenon: The more you avoid failure, the more likely it is that failure will happen in a way that will completely devastate your business.

Important Tip. Learning how to bounce back from failures at an early age (in life or business) helps prepare you for anything down the road.

Getting to know failure

As we now know, the key to success with your business is to embrace failure–however counterintuitive it may seem.

The first step is to acknowledge that YOU are not a failure. Instead of looking at a mistake and saying, “I’m a failure,” you need to be saying “what I did failed,” or “what I did didn’t work.” It has nothing to do with you or who you are as a person, and by extension, business failures have nothing to do with the business itself.

Even if a company goes bankrupt, the company itself is not a failure–what the people at the company chose to do simply didn’t work. And that’s okay.

In your company, it’s important to allow your leaders to encourage responsible failure. Do this by focusing on radical accountability and honestly. Encouraging failure with the people that work for us brings about creativity. It encourages people to try new things and adapt to adversity that’s happening within the workplace. And ultimately, that is where big breakthroughs happen in business.

Companies who aren’t ready to embrace failure become fear-based. And in fear-based organizations, people only stick to what worked yesterday (or last month, or last year). In business, doing things “the way you’ve always done them” is a death sentence. It removes any room for growth or improvement.

Instead, we need to embrace failure to find out what’s going to work next. Not what used to work.

Failure’s an opportunity to improve your self and your business strategies. Don’t forget, businesses without failures and risks don’t exist!! Very Simple Lesson. Work hard every day and Never Give Up!!


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YouTube Marketing Strategy: A Necessity For Your Business

YouTube, according to Alexa analytics data is the number three most visited website in the world, ranking after Facebook and Google. Also, YouTube is owned by Google, the most important search engine in the world.

Alexa reports that each visitor spends an average of 24.02 minutes per day searching or just browsing YouTube. Many network marketers have experienced a significant breakthrough in their business using video marketing on YouTube.

A YouTube marketing strategy is a necessity for your business

YouTube Videos

Videos rank higher on Google search than even the most SEO optimized and back-linked blog post or article. Many top leaders use videos on YouTube to communicate with their lists and subscribers.

Network Marketing success depends largely on building relationships when potential prospects see your face and hear you on a YouTube video, that builds instant rapport and a bond with your audience.

They feel they know you and it takes your believable factor to a whole new level, higher than just words on a blog or post. People need to see and relate to a real person.

Any lead found via YouTube marketing is also a more superior and qualified lead, and automated rapport builds with daily visitors to your channel which can actually happen on auto-pilot for years, after posting the video.

The YouTube video marketing is very effective and powerful too. A video post takes less time to actually produce or create than an article.

An average well-crafted article or post, takes about two hours or more, while high-ranking videos take an average of three to five minutes, especially if it’s for generating leads or traffic to another portal like your blog or other websites.

YouTube Marketing and Blogging

The masters of YouTube and Video marketing revealed that their breakthrough in MLM and network marketing came from adding a targeted and consistent YouTube marketing strategy to their blogging platform.

We need to break free from the barriers and fear of video marketing. That fear of criticism, ridicule and mean comments, our physical appearances, lack of confidence and the thinking that our videos have to be perfectly scripted and well produced.

Be genuine and real. People distrust guru-like personalities. Be yourself

The Best Kinds of YouTube Marketing Videos:

If you are new to this, keep it simple – listen to a webinar and make a one minute video about what you learned on that training, upload it, post it to your Facebook, Twitter, etc. Do this three to five times in a row to breakthrough and become comfortable on video.

Create a video post for your channel and start your YouTube Marketing today.

YouTube Marketing Tips

Video marketing is perfect for building trust, and connecting with people who like you and began to become familiar with you. These YouTube marketing tips are the same as the home business superstars use.

YouTube marketing tips are often given because YouTube is an authority site, meaning it’s super popular being in the top sites across the whole internet.

YouTube Marketing Tips Optimization

A smart marketer will create video topics after they know good keywords and long-tail keyword phrases to target. You’re looking for a thirsty target market. One free source to research keywords with is the Google AdWords keyword tool.

Some marketers get SEO results by looking at the competition, others say don’t mind competition, just look for a market.

Your keyword or phrase will be your title and headline for your videos on YouTube. That keyword will be the attracting factor in traffic flow, subscribers, conversions, comments, and even future collaborations and joint venture opportunities.

Words have that power, so ad-copy is another topic.

The Description Box & Video Value

Second of our YouTube marketing tips is a link to a type of lead capturing page. Practice what you’ll say on the video. Always paste a link to a lead generating source. Videos rank well on Google’s search engine.

When your video is visible on the first page of a search engine, your thumbnail is shown, your YouTube title, bits of your description with your URL link. Your keyword you want to rank for has to be in your description box.

End your descriptive brief paragraph with your URL linking back to a lead capture page. The other pages to promote are your blog posts or other content, and even twitter & facebook.

Tags – Keywords

Even if you search for a video with a keyword you type in, and the keyword isn’t in their title, that doesn’t mean it’s off topic.

If you click on a Brian Tracy video and time management isn’t in the title, time management is in their tags section. Put your keyword to rank for first, then separate each keyword with commas.

Attract YouTube Traffic To Your YouTube Channel

Here are some more ways to get the attention of the YouTube community for traffic flow. Comment people in your niche that you subscribed to. You’re showing them love and receiving backlinks to your YouTube channel. Leave a comment on their channel, edifying their videos for your YouTube channel.

Connect with one of these YouTube marketers, eventually, for a collaboration. Here are 3 great tips

1) cross promotion- you link to their related video if they link to your related video

2) Video responses is a unique one of these YouTube marketing tips because you’re capturing their viewership traffic,

3) Interviews – Over the phone, written Q&A (Make it a blog post or read on camera), by Live Stream, or recording split screen.

Share & Copy/Paste For Backlinks…

Posting to social bookmarks allows people who hang out on those sites to spot your video and to add it to their collection of bookmarked sites.

Putting it out there gives them the time to receive and share it with their networks. Social networks are what Google listens to for ranking content. Power from the people! Therefore, retweets, FB likes & share, Pins from Pinterest, +1(Google Plus), Linkedin. This is where traffic comes from.

If you want backlinks from other sources of content, the articles and other videos should also be optimized and focused on a single keyword or whole phrase.

Using these YouTube marketing tips you will increase your traffic, grow your brand, and promote your business successfully.

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Why Social Media is A Necessity for Your Business

Why Social Media is A Necessity for Your Business


Your business needs to be on social media. Because is a low-cost and very effective marketing tool. With almost 70 percent of Americans on social media, your social media campaigns can reach a lot of people and increase your sales.

Social media provides targeting capability, at a lower cost than almost all other marketing methods. Also, people are on social media all day, every day – businesses must go where the people are.

However, not every social media platform is a good fit for every business. You should invest your time and skills in the platforms where you’re most likely to reach and engage with your target audience.

To pick the best social media network for your business, learn about the top platforms and how to use them for business. Here are the basics you should know about the most popular social media platforms.


Even with the recent negative press, Facebook is still the most popular social media network, and every business should have a Facebook page. When used correctly, a Facebook page can be invaluable to small businesses.

You can use Facebook to share everything from photos to important company updates. With a business account, you have access to powerful advertising tools and in-depth analytics. Business pages also have a lot of customization options.


Instagram is very popular. From Instagram Live to Instagram Stories, there is no shortage of tools businesses can use to promote their services and products. Instagram is a visual platform that’s based entirely on photo and video posts.

It’s important to note that this platform is almost entirely mobile: You can’t take photos or create new posts on the desktop version. More artistic niches tend to excel on Instagram, and it may not be the best fit for your business, depending on your industry.


While Twitter is great for short updates and sharing links to blog posts, it isn’t for every business. On Twitter, you can share short tweets (240 characters or fewer), videos, images, links, polls and more. It’s also easy to interact with users on this platform by mentioning users in your posts along with liking and retweeting tweets.

If you have interesting content, Twitter is a great tool for quickly spreading the word. Hashtags help boost posts, and if a user with a lot of followers retweets you, your content could go viral. But with Twitter, it’s important to find balance. Don’t just share your own links or media; make sure you are also sharing a lot of interesting, relevant content from other Twitter users.


This visually oriented platform allows users to save and display content by “pinning” digital bulletin boards, which can be organized by category. For example, a personal user might have a food board dedicated to pinning recipes, another board dedicated to photography, and so on.

The platform also has a series of special types of pins called Rich Pins, which brands can use to add specific information to their pins, like product details and even location maps. Every pin includes an image or video.

Pinterest is great for niche businesses but may not be for every company. Popular categories on the site are DIY projects, fashion, exercise, beauty, photography, and food.

That’s not to say that businesses outside of these categories can’t succeed on the platform, but it does make Pinterest an especially good marketing tool for businesses in those areas.


Snapchat is another mobile-only visual social media network that’s known for its disappearing content. Its users can send videos and photos to each other, or post content to their public Stories, which disappears after 24 hours.

The app has expanded to include chat, messaging, image storage, events, and media content. Now, content can easily be saved and uploaded elsewhere.

Because posts are temporary, there is less pressure to create super-polished content. You can also see how many and which specific users viewed your story.

A small business will most likely utilize the platform’s Stories feature, but keep in mind that only users who have added you can view your Stories content. However, once you have an audience, Stories allows you to easily create story-driven and interactive content.


YouTube is a video-sharing platform where people can view, upload, rate, share and comment on content. Now owned by Google, the site is a huge hub for news and entertainment.

Many businesses on YouTube have a creative, visual or educational component. The platform is heavily driven by creativity in nature, so it’s important to have a tailored video editor producing content.

However, your business doesn’t need a channel to market on the platform. There’s a subculture of YouTube influencers who publish frequent videos and often maintain large audiences. Often, businesses partner with YouTubers for product placement, because these users already have engaged audiences.


While LinkedIn might not be the most popular social media platform, it still has 260 million monthly users and is the best platform for professional networking. LinkedIn is a great platform for finding top talent, painting yourself as an industry leader and promoting your business.

LinkedIn is designed to be more professional than other social media platforms. Users create profiles that are similar to resumes, and companies can create pages that showcase their business.

Because LinkedIn is a professional platform, it’s the best place to post job openings and information about company culture. You can join industry-specific LinkedIn Groups to ask and answer questions. This helps your brand, paints you as an industry expert, and brings people to your company’s page and website.

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4 SEO Tips for 2018: A Necessity for Your Business

Search Engine Optimization or SEO is a term widely used today by many websites and businesses. Search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.


Search Engine Optimization or SEO is a term widely used today by many websites and businesses. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.

This is the reason why SEO is a necessity for your business. Here are 4 SEO tips for 2018.

1. You Need a Sitemap

In order for a search engine to display a website in the SERPs, it has to index every page on it. Still, those who are just starting do not know the ways to help search engines index their web pages. There is an easy solution for this. They can build a sitemap that lists all pages on their website, simplifying the indexing process for search engines.

2. Mobile-Friendly Website

At present, nearly all people use their mobile devices to keep in touch. Additionally, this is the best way to browse the web as well. Google is also aware of that. For this reason, the world’s search engine giant goes for mobile-friendly websites. If you don’t want Google to ignore your website, you should do a mobile optimization for it. So it can be easily navigated by mobile users.

3. Focus on Local SEO

People should be aware that 43% of Google, 25% of Yahoo and 25% of Bing searches are location-oriented. In addition, 50% of all searches have local intent.

The best strategy for businesses to draw a lot of consumers and meet their needs, particularly if their site supplies products/services within their locality, is through Local SEO.

Tips for Local SEO:

Always use local keywords;
Include the name in Google My Business;
Write relevant content on the blog;
Come up with a local domain name.
Invest in Social Media Presence and Marketing

Social media marketing is among the most effective, free ways to boost a website. Social media presence is not only about creating an account on different platforms. It is about the frequency of posting fresh content. Also, with the help of quality content, you will create engagement with readers.

When creating or contributing content on a regular basis, it would help to share them with others through social media. Other articles within the industry can also be shared. Businesses can cover a lot of content, so they have all the reasons to participate in social media.

Moreover, search engines make use of algorithms in determining if the content is worth to be ranked. That is why those who use social media platforms go for articles that they consider valuable. When they discover that a particular content is easy to read and helpful as well, they will share it on social media sites.

4. Blogging

Blogging is valuable and helpful for businesses. The blog is a very powerful tool and search engines love the blogs. The reason is that the blogs have fresh and quality content.

Next, the articles should not be limited to formal text-only content. It would be best to combine them with images, video materials, and infographics. This way, the blog would look more striking and impressive.

Act now and soon you will see the benefits of search engine optimization. All of these will result in better traffic and more sales and money for you.

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Mobile-Friendly Website: A Necessity for Your Business

Mobile marketing unlocks powerful opportunities for you and your business. It’s a necessity for your business to have a mobile-friendly website. You can reach your target market, increase your traffic and grow your brand easier.                                    Win a new iPhone X!


Mobile marketing unlocks powerful opportunities for you and your business. It’s a necessity for your business to have a mobile-friendly website. You can reach your target market, increase your traffic and grow your brand easier.

1. Google

Online marketing is all about following Google algorithm to reach the first page. It is important for companies to create a mobile-friendly website because it satisfies more users than before. If you don’t have a mobile-friendly website, it may slap your ranking and drop it down.

2. Everyone Use Mobile Phones:

Another reason to switch to a mobile-friendly website is that almost everyone uses mobile phones so it is important for a company to make themselves available on a platform, where their customers are. Additionally, it’ll help you get benefits or results like never before.

3. Easy Access:

With a mobile-friendly website, they’ll get the access to it from anywhere and anytime, which doubles the chances of customer revisits. They can keep it in their pocket and easily access it without even log in to their desktops straight from their mobiles.

4. Higher Ranking:

A mobile-friendly website will help you get a higher rank than the desktop; thus, you should prepare yourself for the same. It’ll not only boost up the ranking of your website but also take your business to new heights, so, you can grab all the opportunities without facing much trouble.

5. Higher Conversion Rate:

A mobile-friendly website will help you drive more and more people to your website, which undoubtedly, increases the chances of conversion. It’ll overtake desktop and make it easier for the visitors to reach you.

Mobile Marketing: A New Trend that will Stay

Big brands, advertising firms, and venture capital companies are spending billions of dollars on mobile advertising alone. There is strong evidence proving that mobile marketing now outperforms the traditional marketing methods.

By the year 2020, it is estimated that consumers will spend around $122B on services and goods bought through their mobile devices.

Mobile commerce is rapidly growing. In a recent study conducted by the National Retail Federation, there is around 77 percent of online retailers that have placed or developed mobile commerce strategies for their businesses.

SMS marketing has been a popular and widely used practice as it is a direct way of engaging consumers and is also likely to be read. Customers can either opt-in to receive news about promotions, deals, events and coupons about their brands.

Retailers are also investing more time and money in developing creative apps that will reach their customers and effectively enhance brand identity and customer shopping experience.

Mobile marketing and a mobile-friendly website is a necessity for your business. With a wide range of mobile advertising choices from SMS, WAP, mobile ads, and search ads to rich video, media and push notifications, mobile marketing is the new trend and it’s here to stay.


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