Tag Archives: mistakes

5 Mistakes To Avoid For A Successful Mobile Marketing Campaign

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5 Mistakes To Avoid For A Successful Mobile Marketing Campaign

Mobile marketing is the new business strategy for those who want to improve their business marketing plan in a short time. Every business is promoting their products or services online, mainly through mobile apps to grow financially, and build rapport with the customers. So be smart and build an app from leading mobile application development companies in your preferred city for your business growth. Your work doesn’t get finished just after developing an app successfully, the real work starts from there. In order to make your app successful, you have to market it. If you are planning for mobile marketing campaigns, you must avoid these common mistakes in app marketing.

1. Not tracking your campaign

There are so many companies coming to the market daily, so always you should be thinking about the ways to grab the customers’ attention.For this you should be more innovative for doing new things by coming out of the comfort zone. Depends on your campaigns, consumers will show interest to subscribe to your emails, follow you in different social media sites and opt them in SMS marketing.

2. No responsive design

You have to design a responsive website.Responsive design allows you to create a website that automatically adjusts its layout and content according to the size of the screen of multiple devices. For example, if the website is accessed through a PC browser the site will display the content as usual. If the site is accessed through your smartphone browser, it will display only the most important content and images in an easily readable format. By using responsive websites, those who are accessing your site via mobile will be able to find the information what they need quickly without getting frustrated.

3. Lack of engagement with customers

Mobile marketing is not only about just sending messages to customers, simultaneously you should maintain a relationship with them. Engaging customers in two-way communication can make them feel good with your brand. It also increases the likelihood of conversion and repeated customers.To facilitate two-way communication, encourage customers to followyou in social media, and also post regularly on social media pages. Analyse when they visit your page, and respond to all queries of customers in a proper manner.

4. Not making use of automation software.

If you don’t use automation software, you may find that you are spending too much time and money working on mobile marketing, or you may observe that you are unable to reach the customers as you wanted. Happily, you can solve this problem by investing in quality automation software that automates marketing processes and reduce your workload.

5. Not analysing the output of campaign

When you are spending your brand’s time and money on mobile marketing, make sure that you will get decent returns on your investment. The smart way to evaluate the success of your campaign is to track and analyze all of your interactions with customers. With the analysis, you will gain some idea, which you can use for of future campaigns for maximum effectiveness.

These are the 5 common mistakes to avoid. You must read and learn the new marketing tips everyday to keep your business on top.

5 Common Mistakes That Will Kill Your Web Copy

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5 Common Mistakes That Will Kill Your Web Copy

Learning what not to do is as important as learning what to do. Copywriting is no exception. You have to learn the right way to create your copy and how to avoid the common mistakes that will kill your web copy.

You must plan before you write copy. Most of these mistakes came about because a newbie put fingers to keyboard and started rambling. But once you understand why these mistakes are so deadly you can easily avoid them and overcome them before you ever write the first word.
#1 – Writing Without Knowing Your Target Audience

This is, without a doubt, the biggest mistake of copywriting and the #1 killer of conversions. Why? I’ll answer with a question.

When you write a letter (or email), do you just start writing and decide afterwards who you’re going to send the letter to? Of course not. So why, then, do so many people just jump in and start writing website copy without having a clue about who they are writing to?

How can people communicate with their site visitors if they have no idea who they are, what they are looking for, their preferred communication style, what problems they face, how they hope to use the product/service to solve those problems and countless other information? Truth is, you can’t.

Take knowing your target customers to the extreme. Find out everything you can about them. Then combine all that info to create an imaginary person (or imaginary people) who fit the profile of your target audience members. You can even name them if you want to. Then – with every sentence – write to that person (or persons).

#2 – Writing Without Knowing the Product/Service

Like it or not, copywriters have to be salespeople. That means you have to know all the details of the product or service you’re writing about. How else can you convincingly convey the information to prospects who visit the site?

Ask your client for samples of products, use of the services or access to member areas of a site before you begin writing. Using or taking part in what your client is offering to his/her visitors will make a huge difference in the quality and persuasiveness of your copy. Nothing comes across as well as copywriting that has been created from experience.

#3 – Writing About the Company Instead of To the Site Visitor

For the most part – at least in the beginning – your site visitors don’t care about your company. Rather than hear about how long you’ve been in business and that you’re specialists in this, that or the other thing, customers would rather find out how your product/service can benefit them.

If your home page starts with something like this, you’re in trouble: “ABC Company is the specialist in [insert industry here] with over 20 years experience. We provide [fill in the blank] with our extensive knowledge and helpful service. Dedicated to providing the highest quality, we guarantee our work with a 100% money-back promise.”

You’re we-ing all over yourself. The customer has the money. Don’t you think the copy should at least acknowledge him/her at some point? Rather than using “we,” “us” and “our” so much, turn it around.

Talk to your site visitors instead of about the company. Let them know you understand their needs and have answers to their problems. Don’t ignore them by talking only about yourself.

#4 – Outlining Features Instead of Benefits or End Results

Features are nice, but benefits and end results make the sale because they clearly explain why the customer will be better off after buying your product or using your service. One of the biggest selling factors in copywriting is the ability to tell the customer what he/she can do with a product or service.

Take a tip from the infomercials. They don’t simply tell you that a rotisserie cooker rotates as it cooks a chicken. No! They tell you that this rotisserie cooker can bake a whole, marinated, Italian herb chicken that’s juicy, moist and succulent. That the seasonings slowly seep into the meat so you get bite after tender bite of flavorful chicken so good you’ll beg for more. Who cares that the thing has a pointed, metal prong that rotates a chicken while it cooks? You’re buying it because it can deliver that wonderful whole, marinated, Italian herb chicken!

#5 – Neglecting the Medium

Does it make a difference as to where your copy appears online? Isn’t all Web copy the same? The answers are “Yes” and “No.” Landing pages are not the same as home pages, which are not the same as catalog pages, which are not the same as sales letters, and so on and so on. Don’t neglect to find out the differences between these and the other types of Web copy. They all have special considerations that should be studied before you begin writing.

Now you can add these five “don’ts” to your favorite copywriting checklist. Avoiding these mistakes will give you a better shot at reaching your visitors on their level and converting them into repeat customers.

Affiliate Marketing And Common Mistakes

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Affiliate Marketing And Common Mistakes

What exactly is affiliate marketing? Affiliate marketing is the single fastest growth industry on the Internet. It’s also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet.

Affiliate marketing is selling products on a commission basis. You own a business that advertises and sells products for other companies. You may have a product of your own to begin with or not. The things that a successful affiliate marketer must have are:

1. Your website is the jumping off point of all your marketing efforts. So the first step in any successful affiliate marketing business is building a good, credible and professional looking website. You must build a user-friendly website, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase. There are companies whose business is building websites that you can hire to build one for you.

2. You must find products to sell, you must be able to determine whether there is a demand for those products and if people will actually buy them. You may either have your own original product or products that are made by others. Which ever way you go, you must believe in the products.

3. It will be necessary for you to become an adept advertiser and be able to tell whether the advertising you are paying for is producing more income for you than the advertising is costing you.

4. It is necessary that you have good mathematical skills. You will need to be able to track your sales and determine profit, as well as, see to it that your suppliers are paid in full and on time.

5. You need the full and unwavering support of your family so that you can devote the time and energy necessary to promote your affiliate marketing business.
It isn’t hard to set up a good website and start and affiliate marketing career. It isn’t hard at all to find affiliate marketing opportunities on the internet. However, it is a very simple thing to make deadly mistakes that will insure your failure to thrive at affiliate marketing.

One of the most notable affiliate marketing mistakes is to think that all you have to do is find the ones that pay the most, sign up, drive traffic to that site through your affiliate link and you’re all set right? Not exactly.

It’s great to choose an affiliate program that pays a high percentage, but that’s not most important thing to consider. It’s much more important to find a quality affiliate program that meets certain criteria. Here are three mistakes you don’t have to make:

1. You want to make sure the product is a proven seller. You don’t want to waste your time and money driving traffic to a site that doesn’t convert. Find one with a good conversion rate.

2. Make sure the site you become an affiliate for protects its affiliates, and has your best interest at heart. Look for one that provides banners, e-mails, and other tools you can use to promote the site. Also, make sure that there is only one payment option. As an affiliate marketer, you need to be sure that you will get credit for your referral. If there is more than one payment method, you can get shortchanged.

3. Do not choose an affiliate program that promotes an e-mail course. Nothing is worse than becoming an affiliate to a site that’s first goal is to capture e-mail addresses, and then tries to make the sale second. As an affiliate marketer, you need to capture e-mail addresses, then to convert that prospect into a sale. Stick with affiliate programs that aren’t focused on capturing leads because it’s simply not in your best interest. Build your own list, not someone else’s.

4. Read reviews before decide which product or service is best for you to promote. The main reason many marketers fail to make money is that they don’t know/like what they promote and advertise!!

Affiliate marketing is a real online business and not a hobby.