Tag Archives: list
Marketing Automation: The New Shape of Email
If you’ve just started your online business or decided to get into affiliate marketing, you’ll be looking to make money. Making money on the net with your new business can be a little tricky, unless you have an autoresponder. An autoresponder is the ideal way to carry out your day to day business – saving yourself quite a bit of time and money.
If you don’t have a lot of money to spend, there are places on the Internet where you can get an autoresponder for free. Keep in mind that if you don’t purchase your autoresponder, the free ones normally come with downsides. The most common downside to free autoresponders are ads on your emails, which will more than likely send your customers the wrong idea.
When you get your autoresponder, the first thing you’ll need to do is set it up with messages or articles that relate to your business. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. You should try to write some of your own if you can, which will help you get started in the right direction.
When you load up your autoresponder, you should try to load it with at least 52 messages. This way, you’ll something to send for each week of the year. If you have trouble loading your autoresponder with this many messages or articles, there are places online where you can get your material for free. If you simply don’t have the time, you can always start with a few messages then go back and add more later.
Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and should be your name and link to your business. You can also add a short description of your business as well, which will let clients or interested customers know a bit of information about your business. Your name and link to your business will go a long way, letting your customers know that you are professional.
Once you have everything set up, all you need to do is start sending out emails. Your autoresponder can be set up to send messages automatically. You can also send out emails daily, weekly, or monthly if you prefer. Almost all autoresponders are flexible, easy to use, and will send out your messages when you decide. Once your subscriber list starts to build up, and you get more email addresses to your autoresponder, you’ll quickly see that it’s very beneficial. After you have used your autoresponder a few months – you won’t be able to imagine your business without it.
Discover how to use autoresponders for your business.
15 Tips and Proven Ways to Build Your Subscriber List
A list of engaged subscribers is one of the most effective and reliable marketing resources. A good list so valuable that it can’t be bought. Why? Because when subscribers sign up for your list, they’re signing up to hear from you and your company. Subscribers have to be earned. What are the best ways to build a list? We’ve collected the top 15 to share with you today.
The permission model allows you to fill your audience with people who are genuinely interested in your brand and what you have to say
With information collected during sign-up (or later), you can precisely segment your list and design your email communication to suit your reader’s preferences.
As you attract qualified leads, you’ll be able to guide them through the decision-making process by aligning content to specific buying cycle stages.
Take a look at the 15 tips we’ve collected to help you build your email marketing list:
Offer quality content. Nobody gives up their email address for free. If you want to build a valuable relationship and engage your audience, you need to provide content that is worthwhile and interesting.
Put sign-up forms on every web page. Your sign-up form should be everywhere your potential subscribers are. Make sure it’s visible and easy to fill out.
Use social media to collect email addresses. Integrate your sign-up forms with social media platforms. Driving traffic from multiple sources allows you to build a strong email marketing list much faster.
Design your sign-up form carefully. Ask only for information you plan to use. A good rule of thumb is that less is more — the shorter the sign-up form, the higher the conversion rate.
Show your privacy policy. Inform your readers that you will not share their personal information with third parties. A clear privacy policy helps you build trust and convince visitors that it’s safe to subscribe.
Show samples of your content. Let your subscribers know what they are signing up for. Use your older content samples to “sell” the email sign-up.
Include a call to action. Put a call to action in your submit button, e.g. Sign me up! This makes the sign-up process more engaging and improves the conversion ratio.
Give away freebies. Think of a relevant incentive for your audience (e-book, infographic, whitepaper) and provide it for free.
Ask subscribers to share. Take the time to prepare valuable, shareable content. Remember that putting the social share buttons is not enough; you still need to ask your subscribers to use them.
Build a content distribution strategy. Producing great content is only half the battle. Make sure it’s visible to the right audience. Define who your ideal audience is and find out where they like to congregate online. Then choose communication channels accordingly.
Publish landing pages. Create a squeeze page where visitors can download premium content in exchange for their email address. A dedicated web page helps users focus on the call to action and increases conversions.
Include testimonials on your landing page. Social proof helps build trust toward a brand and its products. Use testimonials from satisfied customers to help visitors make a decision.
Blog regularly. Great content brings more traffic. Develop a realistic content publishing schedule and stick to it.
Guest post on popular blogs. Publishing your content on other blogs is a great way to build relationships with other bloggers in your industry and introduce yourself to new people. Include a backlink to your blog, and your blog’s search rankings will go up.
Collect email addresses at offline events. Be ready to collect email addresses at trade shows and conferences. Ask for business cards or use the Forms on the Go app to instantly add people to your list.
It’s time to get started.
Now you know a handful of great ways to build one of the most effective marketing assets — your email marketing list.
Want more? Check out the new GetResponse List Building Program, available free to anyone with a GetResponse account — even a 30-Day Free Trial account. To sign up for our free course,
Read more here about how to built your list.