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SEO: 7 Tips on How to Create a Successful Link Building Strategy

SEO: 7 Tips on How to Create a Successful Link Building Strategy

Link building or backlinks is essential for a successful search engine optimization (SEO) strategy. These days, you need to create a high quality linking strategy, if you want to rank higher in search engines.

Backlinks will help search engines rank your content and also will help your website to improve trustworthiness and reliability.

SEO: How to Create a Successful Link Building Strategy

Here are some tips and practices on how to create a successful link building strategy.

  1. The Skyscraper Technique

The skyscraper technique is a common method for online brands and businesses to promote their expertise through great content and high-quality links. It has some of the basic elements of backlinking, the skyscraper method does things slightly differently.

The technique starts with sourcing a credible and popular content topic from a niche related to yours. The next step is creating and publishing a better article or blog post on that same topic on your website and promoting your content to high-value platforms to achieve backlinking success as the article from which you drew inspiration.

The skyscraper technique might sound simple, but it isn’t. Your content has to stand out and offer real value to your readers if you want to attract quality backlinks.

  1. Benefits

The skyscraper technique is very effective. By boosting the reputation of your website’s content, it can help grow your ranking in Google’s search results for keywords or phrases related to your niche.

By building high-quality backlinks using the skyscraper method, you can reach interested readers and target audiences that looking for reputable information resources. So you can increase your targeted traffic.

Also, the skyscraper technique can help you to overcome the common blocks of writers. Like what topics to write about and what keywords to choose.

Remember, you’ll have to find articles in your niche that have a strong backlink profile. This research should give you an idea of what to write about and how to create unique and high-quality articles.

The skyscraper technique can help you to increase website traffic through SEO, boost lead generation, and generate sales.

  1. How to Create a Skyscraper Technique to Build Backlinks

Find a Topic and Relevant Content

First, you’ll need to find content that is successful and then create your content around the same topic. You need to find relevant content with lots of backlinks but you need to create better and high-quality content.

Use Guest Posting

Publishing the article on your blog and waiting for the backlinks to come naturally might take months or even years! It’s better to be proactive by finding guest posting opportunities.

Backlinks aren’t free you need to earn them. If you can build a portfolio of guest posts that link back to the relevant article on your website, you’re already on your way to success.

Every backlink is an upvote that Google and other search engines are using to determine how good your content is and how high your website should rank.

Improve Your Content

Content marketers often don’t like to create new content on topics that have been covered before. But this doesn’t mean to write a completely different article from scratch.

If you already have some ideas or you know new tips you can add them to your old content and create a brand new piece of informative content.

If you like to create a more detailed piece of content, here are some elements you can use to make it more comprehensive and informative:

Lists and steps

Goals and explanations

Examples and use cases

How-to’s and tips

As a savvy marketer, you have to write about topics that you know very well. Also, your articles need to be evergreen and provide value to your readers.

  1. Use Socia Media

You can also use more channels to improve your content’s reach and visibility. Social media platforms like LinkedIn, Twitter, and Instagram are great for improving reach and promoting your work to a new audience.

  1. Use Infographics

These days top-ranking websites and others use infographics. You will get more attention with an infographic than with a 2000 word blog post.

You can attract more interested people (traffic) by creating infographics with stunning images. Also, your readers can share your infographic and generate more backlinks to your website or blog.

  1. Use Press Releases

Writing press releases can help you to earn backlinks. A decent press release can generate some backlinks from high-authority websites.

  1. Last Tip

The skyscraper technique isn’t a guarantee of backlinking success, but it’s a tested strategy that many marketers are using it.

When done correctly, this technique can double your organic traffic. You can build quality backlinks pretty quickly.

It’s up to you to decide how to build quality backlinks. Search for new tips, techniques, and trends. Don’t forget that the online world and marketing are changing pretty fast.

Search and discover new ways to create a successful link building strategy to grow your business and achieve higher rankings. Take Action Now!

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SEO and Link Building: Tips and Stats You Need to Know [Infographic]

Link building can benefit your business and your SEO strategy. You need to know that increasing the number of high-quality links pointing at your website can increase your rankings, your traffic, and your sales.

Here are some tips and stats you need to know about SEO and link building benefits for your business.

Build Relationships

Link building means that you need outreach other relevant websites and blogs in your niche or topic. Outreach relates to the promotion of something that you’ve created, such as a piece of content, a video, or an infographic.

A common goal of outreach is to get a link. But also, outreach can help you build long-term relationships with influencers in your niche. So you can grow your business and your brand.

Referral Traffic

A good link from a highly-visited website can increase your traffic and your sales. It’s a very simple technique but pretty effective.

Branding – Authority

Good link building can help you to grow your brand and establish you as an authority in your niche. There are many link building techniques, such as content creation, or video creation, which can show people the expertise of your company.

Value and Links

Before building links, you need something of value to build links to. Often it’s the homepage of your website. Also, you can build links to specialized resources such as a blog post, tool, or infographic.

All link building campaigns must start with something worth linking to. It’s very difficult to build links to webpages without value.

Link Building Stats

Links rank in the top three most important Google ranking factors

45% of SEOs spend time building internal links and external links

36% of SEOs spend more time building external links

15% of SEOs say the first thing a marketer should do when learning SEO is to start building links

48% of large companies consider link building as the most difficult SEO tactic

SEO professionals say that 75% of SEO is off-page, and 25% is from on-page factors

67% of marketers said that link building is the most difficult search engine optimization tactic to do

Content Stats

95% of all blog posts have zero external links

Only 2.4% of articles published on the web generates links from more than one website

Long-form content receives an average of 78% more links than short-form articles

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7 Effective Link Shorteners: What You Need to Know About

7 Effective Link Shorteners: What You Need to Know About

 

There are many reasons why you need to use a link shortener. Link shorteners (URL shorteners) help keep your links tidy, more effective, and on-brand. Some of the best link shorteners will also offer some other important features.

If you’re looking for a link shortener to use on your site and your social pages, here are 7 effective link shorteners you need to know.

Why Use a Link Shortener?

Often online marketers or merchants use link shorteners to hide or mask original website addresses. Or, if they’re working with an unusually long URL, they use them to simplify the web address.

Sometimes URLs are very long! Long links on Facebook, Google, Twitter, or whatever other ad platforms you’re using can look spammy so this is where link shorteners come to help you.

Alternatively, you may need a shorter link if you’re a report writer or giving a presentation or using the link in media campaigns. It’s very effective to have a link that’s quicker for your audience to note down. A short link it’s more memorable than something long and complicated.

In addition to all of this, link shorteners look great in social bios. Who wants to see a very long web address?

Also, there’s link retargeting or marketing retargeting. If you’ve ever wondered why you’re inundated with ads right after viewing a product online. like a pair of shoes, a dress, or a holiday resort (link retargeting is the answer).

It’s when a piece of code is added to your business’ website so that when visitors go there and then leave, you can then retarget them with ads at a later date.

Let’s take a look at some of the best and effective link shorteners on the market.

1: Bitly

Bitly is a very popular choice, so much so that if you’ve already done a bit of research, you’ve probably heard of them. Bitly also integrates with other software platforms such as Zapier, Hootsuite, and Buffer which makes them a popular choice.

Essentially, Bitly is a good option for businesses because it’s quick and easy to shorten long links.

There are two versions: The free option, and the paid-for package.

The free version only allows you to create 500 branded links and 10,000 unbranded URLs plus you also get access to analytics about your top referrers. The free option is an excellent choice for a solo entrepreneur or small business.

The paid option starts at $29 per month, which entitles you to 1500 branded links and a free custom domain or they do a custom version with bespoke prices that include virtually all the branded links you’d ever need plus multiple custom domains and campaign management.

What makes Bitly one of the best link shortener services is that their dashboard is intuitive and very user-friendly. You can use it to see your click-throughs, statistics, and geographical information about where your visitors are so you always have a birds-eye-view on your links.

2: Capsulink

Capsulink allows users to create custom-branded short links within seconds. Plus, their dashboard makes it easy to view and track visitor location, dates, times, and so on.

One of its most important features is that it repairs broken links so your short links won’t lose traffic. You can also access analytical tools and branded domain names with your Capsulink account which is what allows you to create those all-important branded links for your marketing campaigns.

They offer an excellent free plan that includes 5000 clicks per month, which is way over what other link-shortening programs offer! You also get as many URLs shortens as you like and access to basic statistics.

The one major downside, however, is that you don’t get a custom domain but that’s pretty standard across all link shortening service free plans.

The cheapest paid-for plan starts at $5 per month and the most expensive comes in at $300. Capsulink says its most popular plan is its $40 a month bundle which entitles you to three custom domains, 3000 short links per month, 500,000 clicks per month, and 500 smart URLs.

You’ll also get all the features included in the $5 option, like the Facebook debugger tool and password-protected links.

3: PixelMe

PixelMe is an all-in-one marketing platform because they offer more services, not only short links.

They allow users to add a pixel to every link shared which means you can retarget website visitors with valuable content. You can add retargeting pixels from Twitter, Facebook, Linkedin, Pinterest, Linkedin, and Adwords platforms.

Another feature they offer is that you can also track your clicks using their analytics.

PixelMe is more expensive than most, starting at $65 per month and going up to their Business plan at $249 a month. Their most popular package is $124 per month. All programs provide you with QR codes, unlimited retargeting pixels, an infinite number of shortened links, and much, much more.

4: Rebrandly

Rebrandly integrates with Zapier, which in turn allows for seamless connections with other extensions like Firefox, iOS App, macOS App, and the Android App.

They also offer a free plan which provides you with five custom domains, 5000 tracked clicks per month, and 500 branded links. After that, you need to sign up for a paid-for plan.

The paid-for plans start at $29 per month and go up to their most popular option at $69 a month, then skyrocket up to their Premium bundle at $499 a month. There’s also a custom priced option for larger enterprises that you’ll have to contact Rebrandly directly to get a quote.

In short, the more you pay, the more branded links, custom domains, and trackable links you’ll get.

5: Poplink

Available as a Chrome extension, Poplink allows users to add tracking metrics and retargeting pixels to their shortened URLs. You can also pull content through an RSS feed and there’s an option to edit the shortened link before you use it. You can even add a description, headline, and pictures!

Poplink also offers a free plan with a small number of monthly clicks. Paid-for prices start at a very reasonable $15 per month. The only other pricing alternative is a one-off payment of $195, which grants lifetime access.

The difference between the free and paid-for packages is unlimited links and promotions, infinite custom domains, and SSL certificates.

Every other feature is included with the free version, including:

An analytics dashboard
Retargeting pixels
RSS feeds
UTMs
Root domain redirects
Unlimited SSL certs

6: RocketLink

RocketLink is not only a URL shortener but also a link retargeting platform as well. With their platform, you can add retargeting pixels and your call-to-action buttons to your branded links. They offer a whole host of features including custom domains, retargeting pixels, call-to-action overlays, custom thumbnail appearances, UTM tags, custom 404 redirects, analytics, and QR codes.

They offer three pricing plans, the Lift Off-plan at $19 per month, the Space plan at $29 per month, and the Galaxy bundle at $69 per month.

The three plans offer unlimited clicks per month but the number of links, custom scripts, pixels, and custom domains varies a fair bit.

7: Sniply

Not only does Sniply shorten links but the service also allows users to include a call-to-action with the link. This is done through a call-to-action button.

This is how it works: When you share a link, viewers see a call-to-action button that redirects them to whatever you’ve linked to. This could be your website’s homepage, an affiliate landing page, a product page, etc, the choice is yours.

This tool is excellent for increasing conversion rates.

Prices for Sniply start from a free 14-day trial and go up to a paid-for plan costing $29 per month. Their most popular package is the Pro plan at $79 a month. There’s also a $149 Business plan and a $299 Agency plan.

The basic program allows for 5000 clicks per month, but the figures leap right up to 20,000 with the Pro plan.

Important tip. First, make your research and then decide which link shortener is the best for your business. Also, if you have a WordPress website or blog there are free plugins to shorten your links.

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6 Link Building Strategies: How to Increase Leads and Sales

6 Link Building Strategies: How to Increase Leads and Sales

Google has confirmed that quality backlinks are one of its most important ranking factors for web pages. Also, quality backlinks give your web pages authority and credibility with your target audience.

The good news is, it is not difficult to create content with solid link building tactics.

Backlink Basics

There are two general types of backlinks (earned links and created links). When you link one of your web pages to an external URL, you create a backlink to that web site.

When an external website links to one of your web pages, this is a backlink for you called an earned link.

You can get the second type of quality links (created links) by placing them in the content you prepare for guest blogging or in posts for social media.

These types of links have relevant anchor text and can boost your rankings in the search engines and build leads.

Attention! Avoid to buying random links and filling your copy with them and try to trick search engines. Links to inactive sites, spam sites, etc, will ultimately lower your rankings and even cost you the valuable trust of potential customers.

Search engines may also punish you for these so-called black hat SEO tactics by lowering your ranking drastically and refusing to let you move back up.

There are many ways to build quality links into your content. Here are six effective link building strategies you can use to increase leads and sales.

1. Build Relationships

Creating relationships is vital to earning quality backlinks. Also, relationships are a very important tool to grow your business. Good relations with business managers, webmasters, and consumers is essential for future success.

You must have positive connections before you can earn valuable backlinks that help your search engine rankings.

Be active on social media platforms and offer helpful information that establishes you as an expert. Write authoritative and compelling guest blogs and participate in video calls.

Build your email contact list. Social media is a great way to do this. More contact email addresses increase your potential for getting backlinks.

2. Review Competitors’ Links

If you run out of ideas for quality new content, check out what your competitors are doing and focus on the links they have.

Write an original piece of content, such as a blog post that incorporates these links as authoritative citations.

3. Ask Influencers for Reviews

Influencers are people with blogs or video feeds that have large numbers of followers. Consumers increasingly trust influencers more than they do corporations.

Therefore, working with influencers who have specialized interests relevant to your product or service is a great way to get links as well as put your brand in front of large audiences.

Asking influencers to review your products is an excellent way to get natural links and possibly more sales from referral traffic.

4. Post Quality Content

Before you can get high-quality links to boost your search rankings and visibility, you must have great content.

This should be the foundation of your business and your link building efforts. Your content must be compelling, fresh, and exciting for anyone to want to link to it and cite it on their own web pages.

5. Become an Authority

Offer users value by creating content with original information nobody else has. This sets you up as an authority. You can do this with surveys and case studies. Google even has a forms tool to help you.

6. Fix Broken Links

Once you have established links within your copy, check them regularly. Broken links can cause problems with search engine rankings.

So broken link building is an integral part of successful link strategies. Tools such as Majestic can help you identify links that are not working. Also, there are plugins to use if you have a WordPress site or blog.

Building quality links into your content is an integral part of a successful SEO strategy. Reliable links can raise your search engine rankings, which can ultimately lead to more sales.

Quality links today can bring you leads that become tomorrow’s profits.

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Link Building Effect: Why You Need Quality Backlinks

Link Building Effect: Why You Need Quality Backlinks

 

Backlinks are very important for your Search Engine Optimization (SEO) strategy. One-way links are incoming links to a certain page. They are links back to your page published on a different page.

Search engines decide on your blog/website rankings by calculating how many backlinks you have. When many websites link to a certain site, that’s proof that the site provides high-quality content.

Attention! Avoid websites that generate backlinks in a short period of time. (Black-Hat Technique)

Why would an online site get banned for generating backlinks? As soon as you generate many back-links in a short period of time, your blog or website will get banned by search engines. They do that to control the use of Black-Hat SEO techniques.

So the number of links can actually harm your blog or website. It is true that the more links you have, the better. But it is dangerous when the quantity of incoming links becomes very high in a few days. You’ve just started out and your website has generated 10.000 backlinks. A lot of people tend to make the mistake of buying links. Stay away from such things. They are only good at bringing trouble to your site.

There are four types of quality backlinks.

First, backlinks coming from Internet websites that have high authority on search engines.

Second, links coming from sites that have backlinks from other authority sites.

Third, backlinks from sites that have never linked to you in the past.

Fourth, links from relevant authority sites.

One authority link that comes from top-rated WebPages is really better than 10 links from 50 Net sites with no authority. If you rely on the value of the links, you will certainly achieve high rankings.

However, if you simply rely on the number of backlinks without caring about quality, your internet site is at stake. Simply because there are few limitations on the number of links you could have every month.

In case you surpass the limitations, search engines will find out and ban the site.

Some people are trying to cheat advertising networks by visiting their own websites from different computers with different IPs and then clicking on ads in order to earn a lot of money.

They didn’t succeed at cheating them because these networks already estimated clients’ earnings by calculating traffic, bounce rate, etc. So if the website gets 200 visitors per day and 197 of them to click ads, that sounds fake.

It is the same with Backlinks. If you have 200 visitors every month but you have 9.657 backlinks, that sounds unnatural. Your website is likely to be banned in this case.

So it’s important for your website and your business to create quality backlinks. Link quantity puts your site/blog and your hard work in jeopardy if you are not careful enough.

SEO Tips – Use Backlinks & Anchor Text to Get More Traffic

When most SEO specialists think of link building, they think of backlinks. But, there are two components to create an effective link strategy and drive optimum traffic to your website or blog. What are they? Backlinks and anchor text linking.

What are Backlinks?

Backlinks are links from other websites and blogs to your online website. In essence, backlinks are a sign of popularity. The more of them you have pointing to your site/blog, the more popular it becomes with search engines.

After all, if so many sites link to you – even though you may not link to them in return (this is known as reciprocal linking) – then your site must contain some good info, quality content, informative, etc.

Backlinks set your site up as an authority, and this is why so many webmaster, search engine optimization specialists and internet entrepreneurs spend so much time trying to get a lot of them.

Search engines love sites with a lot of backlinks.

How to get more backlinks tip: Getting quality backlinks starts with quality content. Think — what is it that makes web surfers want to share (ie, link to) something they’ve read? They connect with it. If it is informative, gives the reader an “aha!” moment, is funny, touching, etc. It should evoke some type of emotion.

The emotion will make the prospect to share the link.

Remember, backlinks start with good, high-quality, content. Professional SEO copywriters and internet marketing firms provide this type of content.

Why Anchor Text is Important

The second component of a successful link strategy is properly using anchor text when hyperlinking. What exactly are anchor text and anchor text linking?

The words and/or phrases that you make a clickable link (a hyperlink) on your site/blog are called anchor text. These words literally “anchor” the link beneath. Search engines use anchor text to help discern what a site/page is all about.

So you want your top keywords to be used as often as possible as anchor text.

Anchor Text Rule. Try to stay away from hyperlinking the phrase “click here.” Always, try to make your hyperlink a relevant keyword phrase.

SEO Tip

Eighty-eight percent (88%) of adult online shoppers conduct some form of online research before making a purchase on the web, and search engines, used by 67% of these shoppers, are the most popular research tool. [Source: icrossing Inc.]

If you have an effective backlink and SEO strategy your site can be among the top results.

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