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7 Tips On How To Use Social Media In Your Marketing Strategy

Social Media Marketing photo
Photo by jayninelessons

Your marketing strategy should include social media if you want to succeed.The truth is, it’s easy with just a little know how. The following seven tips are a great starting place for anyone who’s ready to boost their marketing strategy.

1. On Facebook keep the conversation relevant to your field, not just your business

The biggest mistake businesses make on Facebook is only sharing information about their own company. Keep the conversation going by sharing articles and tips (that aren’t just your own) that are related to your niche. Doing this reminds people that you’re there to help.

2. Pinterest is perfect for retail, but other businesses can benefit from it too

Pinterest is a great platform for retail businesses, other business can use it in their marketing strategy too – much like the way Facebook is used to share relevant information for a particular niche.

3. Retweet customer compliments and respond to questions or comments on Twitter

A great tip to spread awareness about your great reputation is to retweet and favorite customer compliments. This platform lends itself to public conversations, so be sure your business is replying to comments and answering questions that concern both your brand and your niche.

Following pages in your niche will also help your twitter account gain followers.

4. Ask clients or customers to recommend your business on LinkedIn

Ask clients or customers that have praised your work to write a recommendation for your business on LinkedIn. This awesome social platform is geared toward professionals so having recommendations on it definitely gives your business a credible boost.

5. Use YouTube for tutorials

It’s one of the most common platforms used by the youngest generation. YouTube has become a great platform for businesses to post tutorials, video updates, and even commercials for free.

6. Create a blog

Keeping up a blog for your business is a great marketing strategy to build up interest for your services or products and spread awareness about your particular niche. There are multiple blogging platforms that can be used: Blogger, WordPress, and Tumblr.

One tip to keep in mind when keeping up a blog is to keep your SEO words tight so that you’re able to dominate your niche.

7. Keep your eye on the competition through social media

A great reason to keep up with your business’s social media platforms is to keep an eye on the competition. See what competing businesses are doing right and what they’re doing wrong. Because connecting with customers is easier than ever thanks to social media, it’s important to remember that your competition is fighting for the attention of your audience too.