Website: How to Improve Your Slow Website [Infographic]
Is your business website slow? Do you know how to fix it? Here are some of the most common website speed killers.
Website: How to Improve Your Slow Website
Nobody wants a load slowly website, but many of the popular features on websites are responsible for eating up lots of bandwidth and slowing your website down.
You can improve your slow website by optimizing these features.
1. Social Media Buttons
Social media buttons can slow your website. Use buttons only if they contribute to the user experience.
If they don’t add much value to your content, find another way to let users share.
There are plenty of social sharing tools available for WordPress that won’t clutter up your pages.
Choose one carefully and avoid throwing all kinds of buttons onto every page in an attempt to be social.
2. Ad Code
Ad code (such as flashing animated GIFs or auto-playing video) can slow down your website and reduce conversions.
If you aren’t sure what you should remove from your site, check out Google Webmaster Tools for guidance.
Many tools are now mobile compatible including popular browsers Google Chrome and Mozilla Firefox. Make sure all web pages load quickly on mobile devices too! These days a mobile-friendly website is a necessity!
3. Analytics Tags
If you’re using Google Analytics, or some other web analytics software, chances are you’ve installed tags on your site.
The problem is that they may be slowing down your website.
To make sure these tags aren’t hurting your website or visitors, try disabling them for a few weeks and see if there are noticeable improvements. If not, replace them with something more lightweight.
4. Javascript and PHP
Software applications need to be written in javascript for use on websites. The problem is that javascript is less efficient than PHP and Java.
So your visitors will spend more time waiting for your page to load.
That’s not only frustrating, it’s bad for SEO too. If you must have a javascript element on your website, make sure it’s one of these:
Google Analytics: For tracking site usage and getting data about users so you can improve conversion and customer retention rates.
This has no functional benefit for visitors but allows you to see what people are doing when they get there.
Form submissions: There is no functional benefit for visitors to submit forms via Javascript—it just seems faster because there’s no visual feedback until after they click submit.
Embedded maps or multimedia content: Maps, google maps especially, take longer to load than other media types because geolocation involves calculations with external servers.
5. Images – Unoptimized
We all like our content looking its best but make sure you’re not creating unnecessary extra weight for your website with large, oversized images. This will not only slow down your page speed but can also negatively affect search engine results.
Try to limit file sizes of images to around 100KB and use an image editor if necessary.
Use it liberally when uploading or modifying images to reduce their size before uploading them to your site or gallery.
Also, as a quick tip: always ensure images are optimized before adding them to your WordPress media library.
If they aren’t already PNGs (or JPEGs) then there are plenty of online tools which will reduce their file size without sacrificing quality.
6. Overstuffed HTML
Every web page is made up of code, but not all code is created equal. Too much code results in slow load times, which affects how quickly your website appears to visitors.
The more code you have on a page, or in an application for that matter, the slower it loads. It takes extra time for servers to process data and send it back and forth.
This can cause problems on some slower computers and mobile networks too. Some scripts are even bulky without being functional.
If you find yourself using many features with HTML coding, see if there are any ways to streamline your site so you don’t use unnecessary code.
7. CSS & Poor stylesheets
Stylesheets can contain anything from JavaScript to images but are usually used to format text. They are necessary for web pages, but too many CSS styles will slow down your website’s page load speed.
The more files there are, and thus more HTTP requests for each page view, will increase response time.
Once your site gets big enough or receives a lot of traffic, it may be worth installing a content delivery network (CDN) to store assets closer to where they are being served.
Also, consider using a Critical CSS service.
These tools combine multiple stylesheets into one to minimize download size and only display what is essential when loading a page.
And consider removing unused plugins and replacing them with similar services to reduce bloat on your hosting environment.
8. Unprofessional jQuery
jQuery is a great tool for creating interactive elements, but it’s easy to go overboard with it.
Loading unnecessary features, especially ones that are poorly written, can slow down your website and annoy users.
Load elements you need to use, optimize your code, or rewrite it in plain JavaScript when possible.
Make sure to test your pages with Google PageSpeed Insights. It will help you to improve your website.
A fast-load website it’s the best solution you need.
Blogging: 5 Tips on How to Grow Your Target Audience
Blogging is one of the best ways to grow your target audience and customers. So businesses need to include blogging in their content marketing strategy.
Blogging: How to Grow Your Target Audience
But blogging can be a very time-consuming process, especially when you don’t know what to write about.
Here are some blogging tips and how to grow your target audience.
1. Ask Your Target Audience
If you don’t know what your target audience would like to read about, ask! Create posts on your social media channels encouraging your audience to suggest ideas for blog articles they would like to read from you.
It’s a great way to create a list of blog post topics to write about. Also, it will increase engagement on your social media.
It shows your audience that you care about what they want and that you’re listening.
2. Blog About What You Know or Enjoy
When you write about something you know and enjoy, blogging is much easier.
It’s easier to write about something you know or it’s familiar to you. The words come more naturally and you don’t have to search for information.
Tip. Tell the story of your business or explain something about your business or even try to teach your audience something related to your business.
Make sure that you explain it in easy-to-understand language.
3. New Information Related To Your Niche or Industry
Blogging about new information (news, tips, trends) related to your industry or niche is a great strategy to present yourself as an expert in your field.
Stay current on industry best practices, breaking news, new technology, etc. When something new comes up, write a blog post about it!
One of the advantages of writing about new information is that you have the potential to be one of the first to share your insight about the topic.
This gives your business a chance to present itself as an expert and innovative thought leader in the field.
Also, it’s a great way to enhance your SEO about particular topics related to your industry.
4. Answer Frequently Asked Questions (FAQ)
Using your blog articles to answer frequently asked questions is not only an easy thing to write about, but it’s incredibly helpful to your audience. Many businesses have FAQ pages on their website, but there isn’t a lot of space to fully explain the answer.
A great idea for blogging is to take some of these FAQs and explain the answer in more detail.
Also, your readers will submit their follow-up questions.
This not only creates engagement in your posts but also helps you to identify different topics to write about in the future.
5. Promotional Content
You need to know the amount of promotional content you share and not focus on only selling to your customers.
You can use the 80/20 rule. where 80% of your content should be nonpromotional and only 20% promotional.
However, it is appropriate from time to time to write blog articles about the services and special offers your company may have.
Attention! it can be annoying to your readers if they feel like you’re only trying to sell to them.
It’s hard to create brand loyalty and consumer trust if you try only to make sales.
Last Tip
Blogging can have a positive effect on your business or brand. It increases your brand’s visibility and helps you to reach a global audience.
Blogging will take time and effort, but it is effective, useful, and profitable in the long run.
Website SEO: 21 Mistakes To Avoid – How To Improve Your SEO Strategy In 2022 [Infographic]
SEO (search engine optimization) is the process of increasing organic traffic to a website by improving the visibility of the website in the SERPs (search engine results page).
Website SEO: 21 Mistakes To Avoid
To achieve a top ranking for your target keywords, you need to apply SEO to increase your rank.
There are many online resources and guides on how to improve your SEO practices. The common SEO mistakes can’t be overlooked.
Here are some SEO mistakes to avoid and improve your SEO strategy in 2022.
Content – Create Unique, Quality Content
Image optimization – Use Alt Attributes to improve image search
Meta descriptions – Create unique meta descriptions
Title tags – Use 50-60 characters
Links – Fix broken links to improve SEO
H1 tags – Use one H1 tag per page
Mobile – Mobile Optimization
Page – Improve Page Speed
You need to create high-quality content and improve user engagement. Also, you need a regular site audit that will help you ensure that your site is in good health and your SEO strategy is effective.
Instagram: 7 Tips on How to Become an Instagram Influencer in 2022
If you are using Instagram, you might already know about influencers. They are one of the trusted figures on Instagram for their followers. So their opinions or reviews on products can influence their followers.
Instagram: How to Become an Instagram Influencer in 2022
Recommendations from them influence people to buy products. Also, the fame they get projects them like a celebrity.
Here are some tips on how to become a successful Instagram influencer in 2022.
1. Niche
Niche is the area or topic you are specialized in. It’s important to know what you are good at.
Creating content related to your niche it’s the best way to attract people or your target audience. For example, if your niche is diets your audience should be interesting in diets.
2. Content
Content is the king. It is what makes you famous or popular. Your growth will be based on how good your content is.
People don’t care about you when you make copied content. People love original and engaging content.
You need to create original and unique content that attracts your audience. So that you make the people consume your content.
Try to keep it simple and less complicated so that it can satisfy your target audience.
3. Posts and Quality
The quality of the post is as important as the content. So you have to maintain post quality if you want to be an influencer.
You need to follow the rules of Instagram and also your posts should be useful and impressive too.
4. Stories
Stories are a great tool for influencers on Instagram. It’s the center of their marketing campaign. So it’s mandatory to use this feature to the fullest.
Stories are the easier way to get reach and interactions.
Some useful tips about Stories
Add location in your stories. Location can attract people who don’t follow you. So they can view your stories and even become followers.
Posting stories in different manners will attract more viewers. Using tools in the stories menu can help it look better
Use stories to alert your followers about new posts or any other announcements.
5. Engage with followers
Engagement is essential in social media. Without engagement, you are a simple user, not an influencer!
If you want to become an influencer, you have to interact more with your audience.
Interactions bring engagements, and engagements give you more followers. You can use automatic Instagram likes to boost your reach and generate more followers.
You need to create posts that attract engagement. So your followers will interact with your post.
There are some tricks to create engagement
You can add engagement stickers like a poll, quiz, ask a question on your stories.
You can add a catchy caption to your posts. People usually love good captions that may even drive them to engage with the post.
Use the live feature. It improves the connection between you and your followers.
6. Reels
Reels it’s a popular feature on Instagram. Many people love reels and use Instagram to watch reels.
So spending time on creating and posting reels would pay off. Many influencers do their promotional activities using reels.
7. Collaborations
Collaborations are one of the successful ways to gain more reach on Instagram. Partnering with another influencer or any other experts in your field will boost your status and introduce you to new audiences worldwide.
It’s a mutual benefit for both sides. You can do that by promoting their products or conducting an interview.
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