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SEO and Social Media Marketing Strategies

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SEO and Social Media Marketing Strategies

SEO and Social media marketing when combined the right way creating awesome results and has become the new playground for internet marketers and entrepreneurs. It’s important to use both of them if you want to grow your business effectively.

Many people believe that SEO is dead and the only focus is on social media marketing. It’s true that using social media as a marketing tool it can be very effective and produce plenty of traffic but if you’re running a website then you shouldn’t forget to keep your focus on both these methods in your marketing arsenal.

The big difference is that with social media marketing you can see the results the same day. With SEO you have to wait for days or even months!

Search Engine Rank Pages not Sites

When it comes to SEO (search engine optimization) you need to remember how search engines perform their function. Many people seem to forget that Search Engines rank “pages” and not “sites”. This is the key and is overlooked when we’re busy optimizing our web pages.

Algorithms get updated regularly which is why it is still important to keep a sharp eye on how you optimize individual pages and for which keywords. Social media marketing takes care of building the community side of things whereas SEO is still about analyzing data, metrics, and keywords.

Remember. Different method different approach.

Keywords and Content

People have become smarter in using search engines and social networking sites. People have developed “blocks” and “banner blindness” to most marketing techniques. It’s important to have targeted keyword optimized landing pages, high-quality content and a strong sense of community.

5 Tips for Your Social Media Marketing Strategy

Most businesses are using social media to their advantage. They have developed marketing strategies through it and it actually worked for them!

But there is no magic button and many businesses are not successful on social media. Perhaps they have not a strategy. Or maybe they just joined the social media without an effective plan.

Setting up Facebook and Twitter accounts for online marketing purposes does not simply end there. In fact, it needs a lot of studies, strategic plans and execution to achieve the desired results for your business.

Here are some tips on how to create an effective social media marketing strategy

1. Search and Study

Many businesses instantly jump into social media marketing just because they’ve seen others do it even if they are unprepared for it.

If you really want to succeed on social media, you should study first how it will help you in the long run. You also need to observe how others utilize it and learn from their tactics. From there, you can get ideas that are fitting for your own business.

2. You Need an Action Plan

The moment you have determined what you really want from social media, the next thing you need is to learn how to get it done. The action plan is a necessity for all businesses.

Your business’ future depends on how well you manage your business presently. In any case, the best way for you to start is setting short-term goals perhaps having 3,000 Facebook friends in 3 months’ time or closing at least 5 deals with your Twitter followers next month.

3. Execute your Marketing Strategy

Once you already have a marketing strategy, make sure to properly execute it as soon as possible. A marketing strategy is useless if not performed well. Some skeptics oftentimes hire social media experts to do the job for them. In this case, they are assured that their marketing strategy will be perfectly implemented.

4. The Results

After the implementation of your marketing strategy, study the results. If there’s a positive effect, then it’s definitely worth the investment. But if you are still getting negative feedback, you need to find a solution.

It is really important to know the effects of social media. This is the deciding factor whether to continue this strategy or not.

5. Know the Trends

Social media changes from time to time. Therefore, you must be updated so that you will not be left behind. It is very important that you will go with the flow which means you will upgrade your marketing strategy in line with the latest trends.

You need to be aware of the latest happenings in the cyber world for you to determine if you are still on the right track or not.

It’s not very difficult to create an effective social media marketing strategy but you need to work every day to succeed.

 

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How to Market Effectively Your Business with Promotional Gifts

How to Market Effectively Your Business with Promotional Gifts
How to Market Effectively Your Business with Promotional Gifts

 

Gifts are loved by people. Gifts are given to the customer to thank them and most of the customers are more than happy to receive gifts from companies. The thank you gifts cannot only be presented to existing customers but also to potential customers when they try a new product of the company.

This would encourage them to buy other products, which will increase the company sales. This practice can be made more advantageous by making it a marketing and branding strategy, which helps in expanding business along with earning customer goodwill.

Sending promotional gifts is a means of rewarding clients to appreciate their kind cooperation throughout the years. They will make customers feel that they are valued.

When a person is gifted with something that he/she can use, there is a probability that they will not only enjoy it, but they will also keep it for some time, might be for several years and they will remember the company.

One of the better methods is to print the name of the company on the gift. This doesn’t involve any strategy and can be implemented even if there is a lack of imagination. Name and brand recognition can be established by getting the logo of the company or information of the company printed on the gift.

This also helps build recognition among potential customers.

Also, give the customers the gifts that last long. The longer the gift lasts the longer the customer will remember your company. Gifts like a pen, keychain, coffee mug, calendar, refrigerator magnets, etc. which not only lasts forever but are something that is observed and used many times a day.

There are certain gifts, which can fit the budget, promote marketing and at the same time serve the purpose of the gift.

Calendars are one of the most opted gifts by small companies as promotional products. They aren’t expensive and are used year round. Following them are office supplies. Stationary tub, embedded pens, sticky pads and diaries containing the logo of the company are very good gift ideas too.

Desktop accessories are the next best things. Things like pen stand, paperweight are hot giveaways.

For home gifts like fridge magnets, coffee mugs are ideal gifts. They, too, get noticed many times a day. The good thing about them is they can be modeled in different colors, shapes, and styles and can be unique when compared to other’s promotional products.

They are more like collectible items. Innovation can increase the interest of the user in this regard.

Keychains are also something which is carried everywhere and they don’t even cost too much. Usually, people use the promotional ones to store spare keys. T-shirts and cap are a bit expensive but are worth the investment. They are usually worn outside and people around can easily sight the company’s name and logo and they function as a walking billboard.

Creativity is the key to selecting a right gift to market your and so is the money. But the gift should be selected such that it earns maximum returns.

Also, it’s very effective to send a sales letter with your promotional gifts. The effective sales letter will increase the interest of your customers for your products or services.

How to write a winning sales letter

Writing a sales letter is tough and writing a winning sales letter is even tougher. The sales managers should put them in people’s shoes and ask what “benefit “would I get by reading this sales letter? Remember that word “benefit” increase the interest of the customer.

You should always remember that a sales letter works only when you have a product to sell and an offer to make. A sales letter should not be an introduction to your product or company. Remember every word is important in the sales letter and do not waste a single one which would distract your potential customer’s attention.

They are not interested in the features of your product but an offer or a benefit to them. Think from the customer’s point of view and ask yourselves why should I read the letter? Is there any benefit or offer to me which cannot be refused?

After keeping in mind these things, sales managers should apply thought in presenting their letter. The header or the headline is very crucial to any sales letter. It should target directly to the customers of your product.

Also, you need to be little tactful in the use of words. But if you are not good at the trade do not attempt to do it and rather be simple in writing it. The headline should not be more a line, so try to be as specific as possible but with maximum effect.

Nobody has time to read each and every sales letter. If you are not able to convey your message to the audience in stipulated time, then you have lost those customers.

The headline should start with a benefit being offered to the customer. This ensures that the customer goes to the body of the letter at least.

Now, it’s the time to work on the body of the letter.

How to maintain the level of enthusiasm that you created in the customer’s mind with the heading? Once again it is important to remember to not to focus on features of the product you are trying to sell but on the benefits and offers you are making to them.

Things like how much money it is going to save them and how it would affect their lives should be mentioned in the body of the letter. Make them realize a need for it. The successful sales letter fill their needs.

Remember, a person reading your sales letter will constantly get questions in mind as to how this will benefit me, after each and every sentence. So be ready to clear those doubts and answer the questions.

Being little informal in the approach wouldn’t do a harm and try to grab the attention by relating things to real life things. You can add a little bit of humor but unless you are sure that it won’t be in the bad taste of the reader.

Bring in a few previous clients to give testimony of your products. But keep the testimonials believable and something that people can relate to.

Once you’ve made clear about the product, do not forget to prompt your audience to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail.

Also remind them again that if you don’t act now you will forfeit the offer as the offer is for a limited time only.

Once you are done with the letter, one of the important parts of the sales letter is P.S. Many people simply read the beginning and end of the letter. So, try to convey something that will prompt them to go back to the letter and read it. It will be a perfect end to the sales letter.

Social Media Marketing: How to Use Pinterest For Your Business Effectively

Social Media Marketing: How to Use Pinterest For Your Business
Pinterest now is the must-have tool in the social media marketing world. It has over 150 million active users, both male and female. Pinterest provides entrepreneurs, bloggers, and businesses an effective global reach.

 

Pinterest now is the must-have tool in the social media marketing world. It has over 150 million active users, both male and female. Pinterest provides entrepreneurs, bloggers, and businesses an effective global reach.

Pinterest functions like a digital message board. You “pin” pictures to “boards” that you generate. Each board concentrates on one specific topic of your choice, and all of the pins on a particular board are categorized as that area of interest

So how to use Pinterest for your business

The Image Height

Pinterest automatically scales all images you upload to a specific width. However, the height is up to you. The images which are more effective on Pinterest are those which are taller.

Image size is very important because your prospect has many different pieces of content to look at. Taller, vertical pins perform better on Pinterest than shorter pins.

Featuring Images

Make an image featuring several items. This adds value to an individual pin by displaying several offerings, products, and services. You have a better chance of engaging and appealing to more users by showing multiple options. There are plenty of free image tools that you can use to create these type of images.

Text On Images

The majority of pins on Pinterest are just illustrations, photos or images. When you add text on top of your images, it makes them jump off the page. Research shows that images with a text overlay consistently drive more engagement than images without text.

Write Descriptions

Add descriptions with your images when you upload them to Pinterest. Studies show that pictures with descriptions of 200 to 300 characters (about 50 words) were the most repinnable. Include your keywords phrases in your pin descriptions.

Use More Light Colored Images

Research shows that lighter colored images are repinned much more regularly than darker images. Red tones and colors are also more likely to be repinned than images that are primarily blue. Keep in mind that very dark or very light images do not draw as much engagement on Pinterest as those with modest coloring.

Don’t Forget Your Keywords (SEO)

Pinterest recommends using 20 to 30 keywords with your promoted pins and Pinterest ads. Include main keywords, related phrases, and long-tail keywords as well, and use the 20 to 30-word suggestion. The keywords are very effective for your SEO.

Don’t forget, you need the search engine optimization to increase traffic and higher rankings, on Google.

Pinterest and Backlinks

How to generate backlinks with Pinterest. The development of SEO standards has made the backlinks very important for any website. This operation is also becoming more and more complicated and difficult to practice.

But the Pinterest can generate backlinks for your website.

The first thing you must keep in mind is the images. You must provide attractive images from your website on Pinterest so that viewers are tempted. Pinterest is a platform primarily of visual nature.

The images bridge the distance between the content of your website and potential users. So for generation of efficient backlinks, attach images to pins which are appealing to potential users.

The procedure is very simple. Firstly, click on the usual option of creating a pin. Then type the URL of your website. Pinterest will instantly go through all images available on the site and put up the most attractive one. The page address is also attached to the image.

Optimize your profile

The optimization of the profiles on Pinterest is also very important. Half completed profiles can be very hazardous for your website. They give the users the impression of an inefficient website.

You must provide a lot of information about the work that you do on your Pinterest profile. In the first place, the username must be precise and must reflect your business. It will ultimately act as your keyword so make sure it is compatible with your identity.

Create Useful Boards

The boards that you have on Pinterest must contain information that is useful. This must bring out the concepts on which the brand is based and what it has to offer. The contents of the boards must be links and visuals that indeed turn out to be effective.

This will decide the number of followers of your business. Each board that you have must be based on a good theme. It must also contain valuable information from your site as well as from other sources.

To make this more effective, use keywords relevant to the niche which your business covers.

The benefits of Pinterest

The Pinterest platform is one of the most popular platforms for showcasing services provided by different businesses. It is usually considered that the operation of SEO for a website is incomplete without a Pinterest profile corresponding to that website.

First of all, you can construct a community online that will prove useful for enhancing your brand value. This will increase the number of buyers.

Secondly, Pinterest is growing every day and in this way creating more and more online traffic. These aspects help to maximize the online presence of your website and your business effectively.

P.S.

Follow me on Pinterest to learn more secrets.   https://gr.pinterest.com/johnygt/

4 Tips On How to Promote Your Content Effectively

4 Principles of Effective Link Building and How to Avoid SEO Failure

 

The effective, valuable content is absolutely critical to the success of your business and brand. You have written that amazing content, but you still need to promote it, so that other people pay attention to what you are sharing with them, what you are offering them, and the value you give them.

There are 4 tips to promote your content effectively

1. Send Emails to Your List

The fact is that If you have an email list they opted in at some point in the past. Otherwise, you wouldn’t have the Email addresses. So you have to send emails to your list.

Because you already have an established connection with those recipients, there is a really good likelihood that they will open your Email and read it.

You will want to post the content and then send out the emails. Without the Email, there is a much smaller chance that your online connections will be aware that you have just posted the content that you want them to read.

Don’t forget to include a call-to-action (CTA) in your email. That is the way that your recipients will connect with you You will want to keep track of the responses so that you can include it in your analytics. So you know what is working and what is not, and what to do about it.

These data are extremely important to your business. After a certain number of days resend the email. There may be many people who didn’t open your Email the first time around who will open it the next time around.

2. Engagement and Relationships

The only way to truly secure a relationship with the other person is to engage that person as much as possible. If you are not sure how to go about engaging, there is a great deal of information online that can help you with that.

If you are a member of social networks, you should start there. Each one gives you the opportunity to engage other people. Not only will you be able to do that but you can do it in a really effective way.

You will make a research to determine which groups are the right groups for your business. It is important that you identify groups that are relevant to what you are doing. After you have identified those groups, join them and start to become a valued part of the discussion.

Engaging other people is an extremely important part of your brand and it will help you to bring your business to the next level. There are many opportunities to engage other people and you just need to identify which ones are the best fit for your brand and your business.

3. Interaction and Social Media.

You have many opportunities to connect with other people online in many different ways. One of those ways is social media channels. Interacting with your fans and followers is a great way to promote your content.

Once you have discussed your content, you can expect many of those people to want to read your content. That is certainly effective promotion. If you aren’t sure where to find people who you believe would be interested in the topics that you write about, search for groups that are related (or mention) those particular topics.

As you are searching, you should put in the right keywords and/or key phrases. That will help you to identify the right groups and the right people. You can use the keywords and/or key phrases that you have used in your content.

Another part of your connecting with other people through social media channels is identifying the influencers with whom you would like to share a connection. Those influencers will help you to bring your business to the next level.

4. Exposure Your Content In Many Ways.

You have something really valuable when it comes to your content and it definitely needs to be shared with other people.

You just need to make them aware of what you have to say. You can post your content in many different places on a regular basis, other people will start to get used to seeing your posts, reading them, interacting with you, and become loyal to your brand and business.

Your content is essential to the success of your business. However, that doesn’t only mean that you need to write top-quality content. It also means that you need to promote your content so that other people have the opportunity to benefit from your valuable content.

It is very important that you spend your time and energy promoting your content in an efficient and effective way.

Your time is extremely valuable, just as is the time of other people. The bottom line is that your content will be totally ineffective if you don’t tell other people about it.

As you see you have to work hard to create valuable content and to promote it effectively. This is the way to succeed. Don’t forget it’s a business not a hobby.

 

7 Tips On How to Generate Leads Effectively

7 Tips On How to Generate Leads Effectively
Discover the secrets of List Building. Build And Grow Your List Fast FREE eBook
https://bit.ly/2nBLpQ8

 

For the marketers, lead generation is the biggest goal. But, this task requires a good deal of time and effort. You may be surprised to know that only a fraction of marketers say that their campaigns for lead generation are working effectively.
Here are 7 tips how to generate leads effectively.

1. Know your Target Market

If you have the right data, you can target the right audience. In fact, the more you know about your target customers or target market, the better it will be. Apart from this, communicating with your customers in the right tone is also very important if you want them to pay attention to you.

A Great Marketing Tip. Give value and help your customers to gain their trust.

2. Track your Leads

Make sure you know how to find out your ROI. With Google analytics, for instance, you can identify the pages that are generating a good deal of traffic for you. You can also use other lead generation software as well.

3. Focus on Quality

This is obvious; however, most people just don’t give any importance to this factor. Make sure you focus on quality instead of quantity. In other words, your sales force shouldn’t spend too much time on people who just won’t buy from you no matter what you do. You should only target potential customers or clients.

4. Educate Your Customers

Your activity should have a solid structure, such as a short-term and a long-term campaign. This will help you concentrate on one type of prospects at a time. Aside from this, you may want to have a criterion to find out who can be your potential clients.

It’s also a good idea to nurture your leads. You should also educate your customers using information so they can understand your products better.

5. Research your Competition

You need to find out more about a product or service that your competitors have launched recently. You should keep an eye on the activities of your competitors and use the information you collected to create a better product or service. By the way you can learn new things or new ideas from your competitors.

6. Long Term Relationships

Build long term relationships with your customers. You need them, they are your Business! Solve their problems and they will trust you for ever…

7. Use your site

You need traffic if you want to generate leads from your own business site. You can use a number of techniques in order to make visitors click on your site. There are 3 basic techniques that can help a lot.

Use forums. you can use forums in order to capture the data of your prospect customers, especially smart forms that can help you develop your database.

Free give away. Give away free reports, ebooks, videos or whatever interests your target audience.

Make an effective call-to-action. The CTAs should be effective enough to turn visitors into customers. This is the only way you can make more sales.

P.S.

Discover the secrets of List Building. Build And Grow Your List Fast FREE eBook https://bit.ly/2nBLpQ8