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Word of Mouth Marketing: Benefits and Strategies You Need to Know

Word of mouth marketing is the process of influencing and encouraging word of mouth discussion about a brand, product, service, or event.

Stats show that 92% of consumers trust more a recommendation from friends and family than marketing or advertising.

There is a simple secret in marketing: Your biggest marketing asset is your existing, loyal, customers.

Here are some benefits and strategies about word of mouth marketing you need to know.

These days many businesses are spending a lot of money on advertising but they ignore their loyal customers.

The power of word-of-mouth recommendations is huge. Word of mouth can generate traffic, leads, and sales for your business.

People trust what others have to say, which means when they hear about something from a friend they’re more likely to buy.

Word of mouth marketing isn’t just about getting customers to talk about your brand. It’s about turning your customers into raving fans.

Word of Mouth Advertising

Word of mouth advertising can result in the same impact as word of mouth marketing but typically involves payment to an influencer. Word of mouth advertising is a form of paid advertising.

Benefits of Word of Mouth Marketing

Here are some benefits you need to know.

  1. Free Marketing: Word of mouth marketing is free. But you need to attract more customers and build a strong relationship. if you’re offering a shopping experience worth talking about, many customers will start talking about your brand to their friends.
  2. More Sales: Also, you will get a few sales from the customer who recommended your brand. Because if a customer loves your brand enough to recommend your brand to their friends, they’ll likely keep shopping with you.
  3. Brand Growth: Word of mouth marketing has a viral marketing element to it. If you build an effective experience for your customers, a happy customer may help your brand go viral.

When starting word of mouth may only lead to a couple of sales. But as your brand grows you might notice that more people start tagging friends on your social media posts, and promoting your business.

Why is Word of Mouth Important?

There are many benefits of word of mouth marketing but why is it so important? Stats show that more than half of all consumers (60%) share their positive experiences with a company on social media.

This means that after buying from your store or interacting with your brand, your customers are engaging in word of mouth promotion online.

Important Tip. A satisfied customer is your best, free, live, advertisement!

Word of mouth marketing can be a powerful way to build your brand, grow your customer base, and increase sales!

Word of Mouth Marketing Strategies

  1. Reviews

The review is an effective word of mouth strategy. The customer leaves a product review on the product page for the product they purchased. Your visitors will read the review and may like to buy the product based on the reviews they’ve read from real customers.

  1. User-Generated Content

You can encourage word of mouth by getting customers to create content. You can post customer photos on your social media or your product pages.

Also, you can offer incentives for promoting your brand. You can create an affiliate program where you offer perks or points for content that your customers create.

  1. Use Freebies

Shoppers love free stuff. Give freebies to your customers and they feel special and will promote your business to their friends and social media too.
Freebies are pretty effective and they can influence your customers and increase loyalty.

  1. Use Giveaways

Giveaways and contests are great word of a mouth marketing ideas. You can give away a free product on your store or website. You can have entries that require customers to share the giveaway on social media for a chance to win the prize.

What To Do

Creating a word of mouth marketing campaign can help you to grow a brand and get more sales.

Encourage customers to tag friends on social media posts, share their product photos online, and write product reviews.

These tips can help you to master word of mouth marketing. The benefits are endless when you use word of mouth marketing. Take action today and start your effective word of mouth strategy to grow your business.

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Businesses and SMS Marketing: Future and Benefits [Infographic]

If you want to become a successful marketer or business owner, you need to know the latest tips and trends in technology. Especially, you need to know about digital marketing effective methods and tools.

Here are some tips you need to know about the future and benefits of SMS marketing and how to grow your business.

SMS marketing is a great tool. Many businesses are using it because SMS marketing can generate amazing reach, engagement, and grow conversion rates.

Marketing SMS have response rates of around 45%-50%.

SMS generates engagement rates 6 to 8 times higher than email marketing.

90% of SMS messages are read within 3 minutes of being received.

An effective SMS marketing campaign needs to be a part of your marketing plan if you want your business to succeed in this pandemic crisis.

  1. SMS Marketing: What’s the Future?

Yes, indeed SMS marketing is the future!

Many people spend more than five hours per day on their mobile phones. Text messaging app is the most used app on their phones (97% of USA citizens using it at least once per day)

SMS marketing will give your business new opportunities to reach new customers, grow your target audience, and motivate them to take action (More Sales).

  1. SMS Marketing and Personalization

Text messaging is one of the most used features on mobile phones. 94% of people own a mobile device that can send and receive a text message.

Text messages are an easy way to connect with people or customers in a personal way. You can broadcast out a message and have it directly in their mobile device and read within minutes.

SMS works better when it’s personalized. These days it’s very easy to send personal messages. (including their name in the message).

In the future, we’re going to see even more options for personalization.

AI (Artificial Intelligence) already can review a contact’s past interactions and build more personalized campaigns. SMS marketing with the help of AI will change digital marketing forever!

  1. SMS and Customer Support – Important

Customers are the lifeblood of any successful business. Marketers can use the technology that businesses are already using to build their support channels.

Why you need better customer support? Because of your business needs, more referrals, more views, customer loyalty, more sales.

Live chatbots are already used by businesses to help customers navigate the site, answer basic questions, and suggest products.

  1. SMS Marketing and Benefits for Your Business

Marketers are turning to SMS because it’s very easy, low-cost, and generating powerful results. More and more businesses will use SMS marketing strategies in the future.

Here are some benefits of SMS marketing:

Sales Promotions: Text messages are typically ready right away. This makes SMS marketing ideal for time-sensitive promotions. SMS coupons also have higher redemption rates than other channels.

Providing Coupons to Customers: Customers can send a quick text message and receive a reply that includes the coupon code in minutes.

Virtual Gift Cards: There are some virtual gift cards that you can send through a text message and allows the customer to collect a real gift in the store.

Product Launches: You can quickly tell your customers when you launch a new product or service.

Product Verification and Password Confirmation: Some APIs can be used to integrate a mobile phone number verification using SMS, Voice Call, and Missed Call on iOS, Android, and Online.

Appointment Booking and Reminders: SMS messages can be used by consumers to book their appointments. It can also be used to send automated reminders via text message.

Alerts: If your business needs to quickly notify a group of people then SMS is the best solution.

Customer Support: SMS messaging can help customer support pretty fast.

Surveys: Text messaging can be used to create surveys for your customers. You can ask questions and collect answers.

Arrivals & Check-Ins: Instead of waiting in line to speak to a person and check-in, customers can simply send a text message to let you know that they’ve arrived.

These are just a few of the many benefits that businesses already get via SMS

  1. Why Businesses Need to Use SMS Marketing Right Now

You already know that it’s very important to win your competitors. So you need new ways to attract and engage your target audience, increase customer retention, and increase your sales.

If you start using SMS marketing now, you’ll have a great advantage. You can create a successful SMS marketing plan and win your competitors without spending money and time on past technologies. The Future Is Yours!

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Small Business Tips: The Benefits of Virtual Office [Infographic]

A virtual office is a service that provides a business owner or an entrepreneur all the perks of a physical office. (an office address, telephone number, administration services, access to meeting rooms, etc).

The virtual office is a very popular and low-cost solution for freelancers and entrepreneurs who work from home but want a professional business address for their company.

It gives business owners all the benefits of a ’brick and mortar’ location without the expense of a physical office. A virtual business address can help you to add credibility to your business. So you can attract more clients or customers.

Benefits of a Virtual Office

Here are some effective benefits of a virtual office you need to know.

Professionalism: Home offices are becoming more and more popular. But for those who looking to attract more traditionally-minded corporate clients, it’s very important to have a dedicated office address and contact details.

Location: With a virtual office you will get a reputable area code address. It’s an effective way to reassure clients that your business is legitimate.

Meeting Spaces: Virtual office packages provide access to high-quality meeting spaces for face-to-face client meetings and conference calls. Also, the communications services, such as video conferencing, that you rent are more reliable than those which can be used via the web for free.

Flexibility: Business owners have the option to work from multiple locations (locally or internationally). Your virtual office can be wherever you are if you’ve got the devices you need with you.

Efficiency: Working from home while using a virtual office you save time and money. You avoid spending money on a daily commute.

Budget: A virtual office saves you more money because there is no need to rent physical space, buy equipment and furniture, or hire a receptionist.

Communication: A dedicated business telephone number, answered by a professional receptionist, ensures smooth communication with all clients.

More Free Time: Teams working virtually typically have the benefit of more free time and flexibility.

Productivity: Less time spent commuting to an office means more time to spend working on your business.

Similarly, with a virtual office, you’re free to find a place to work that suits your needs and increase your productivity

Virtual offices are typically ideal for small businesses, start-ups, new entrepreneurs, but they can also work well for larger companies where many employees work remotely.

Don’t forget that remote work is already a trend for many companies big or small.

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Lifelong Learning: Benefits and Advantages You Need to Know [Infographic]

Lifelong learning is the process of gaining knowledge and learning new skills for the rest of your life. Many people continue their education for personal development or they want to start a new career/job.

There are many benefits, advantages, and reasons to keep learning. These days there are many online courses and people can now explore and learn about any subject or interest they want.

Here are some benefits and advantages you need to know about lifelong learning.

  1. Improve Your Self-Confidence

Self-confidence is your trust in yourself. It comes from knowledge, experience, and the skills that you possess. Taking an online course and learning new skills can provide a pretty effective boost to your self-confidence.

  1. Find New Interests

Take every opportunity to enrich yourself and learn something new; take a course, read, watch TED conferences online, or attend webinars in your field of interest.

  1. Keep Your Brain Healthy

Many studies show that learning keeps your brain functioning at a high level. The brain is a muscle; continue to keep it in shape by giving it new challenges and opportunities for learning and growth.

Also, mental facilities are best protected when they are used often, and continued learning can slow the physical process of Alzheimer’s Disease.

  1. Learn Practical Life Skills

Besides professional knowledge, it’s very important to learn practical skills such as handling your finances, improving your communication skills, or how to improve yourself. Courses on these subjects are available online for students of any age!

  1. Positive Paradigm for Your Children

Set a good example for your children by letting them see you work hard at self-improvement and continuing your education. Working alongside each other towards individual goals will increase the chances that you both will be successful!

  1. Learn and Discover

Take a course in a subject you enjoy such as cooking, photography, or writing. You never know what other interests you might discover!

  1. Better Sleep Just as when you exercise your body and it gets tired; when you exercise your mind, your mind gets tired. Give your mind a workout by studying a new subject or learning a new skill.
  2. Stay Healthy – Avoid Stress

There are many not-so-obvious health benefits to learning. Becoming organized and practicing time management techniques can help reduce stress in your life. Learning the basics of nutrition may help you to make improvements to your diet. Exploring health and fitness courses may inspire you to take better care of your body or start jogging, walking, swimming, etc.

  1. Longer, Better, Life

Many stats show that lifelong learning keeps the brain sharp and active, and that leads to a longer and better life. Very Simple!

  1. Find A New Better Job

You need to know new industry trends, tips, and developments as this show your employer that you are knowledgeable about your work and can adapt to changes. You can attend seminars, webinars, or conferences. Also, you can find a new better job.

Expand your network, find an expert, and make new friends.

  1. Motivation

Having an interest in your job can help you feel more confident about your work. If you find that you’re losing interest in what you do, learning something new can ignite your spirit and help you become motivated again. Never stop to learn – Keep Going!

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Micro-Influencer Marketing: The Benefits You Need To Know [Infographic]

Many brands and businesses even marketers are changing their marketing strategies and start to use micro-influencers in their marketing campaigns. Micro-influencers are more effective and affordable than macro-influencers. Here are some benefits you need to know about micro-influencer marketing.

  1. What is Micro-Influencers

Micro-influencers are smaller influencers who have a following of 10,000 – 100,000. They can engage regularly with their dedicated following.

Stats show that micro-influencers have a 60% higher campaign engagement rate than macro-influencers. Also, you need to know that the engagement rate for influencers peaks at a couple of thousand and then starts to stagnate.

  1. How to Find Micro-Influencers

The best place to start your search is your social media accounts, as micro-influencers may already be following you. Also, there are several tools to help you find influencers who are engaged with your industry or products/services like yours.

  1. The Benefits of Micro-Influencers Marketing

Micro-influencers have followers that are interested in the product or service that you are selling. Macro-influencers with huge followings have followers from many and different niches. So you have not many opportunities to reach the audience that is relevant to your product.

Micro-influencers are more authentic. This is because they have genuine interactions with their followers, have a good knowledge of their niche, and they are less commercial.

Micro-influencers are also accessible to brands and businesses of all sizes. Celebrities charge thousands of dollars for a single post, micro-influencers usually charge hundred dollars or less.

A lower budget improves ROI and allows you to work with multiple influencers at once. So you can reach a more targeted audience.

Also, you need to know that micro-influencers can influence the buying decisions of their followers. Stats show that 84% of Americans make purchases based on recommendations from friends. Also, 35% of Americans make purchases based on recommendations from influencers.

  1. Tips to Success

Influencer marketing can be very tricky. Here are some tips for success.

ROI: This is probably the most important tip. The higher the return, the better the ROI. It’s very important to select the right portfolio of influencers with audiences who resonates with your products or services.

Engagement: Influencers means engagement. Likes, comments, clicks, are very important for your campaign success.

Audience growth: Have you got more followers than before the campaign? Have your engagement rates grown? These are some things to examine when evaluating your audience growth after an influencer marketing campaign.

Working with micro-influencers can be a great advantage for your business. They require less investment and have a more engaged audience that can be ideal for your business.

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